?url_ver=Z39.88-2004&rft_id=1211011192&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PRODUK+DAN+SERVICESCAPE%0D%0ATERHADAP+KEPUASAN+KONSUMEN+PADA+WARUNG+KOPI%0D%0ABOLABALI+(Studi+Pada+Mahasiswa+Di+Bandar+Lampung)&rft.creator=+BINSAR+ROLAND+PASARIBU+%2C+1211011192&rft.subject=HD28+Management.+Industrial+Management&rft.subject=HF+Commerce&rft.description=Tujuan+penelitian+ini+adalah+untuk+mengetahui+adakah+pengaruh+Kualitas+Produk+dan%0D%0AServicescape+terhadap+kepuasan+konsumen+pada+warung+kopi+Bolabali.+Jenis+penelitian+ini%0D%0Amenggunakan+penelitian+asosiatif+dengan+bentuk+hubungan+kausal.+Populasi+penelitian%0D%0Aadalah+konsumen+warung+Bolabali+sebanyak+100+responden+dengan+metode+nonprobability%0D%0Asampling+dengan+teknik+purposive+sampling+dengan+kriteria+tertentu.+Uji%0D%0AValiditas+menggunakan+faktor+analisis%2C+sementara+Uji+Reliabilitas+menggunakan%0D%0Acronbach%E2%80%99s+alpha.+Analisis+data+menggunakan+Regresi+Linear+Berganda%2C+pengujian%0D%0Ahipotesis+menggunakan+uji+t+dan+uji+F+dengan+signifikansi+%3C5%25.+Hasil+analisis+diperoleh%0D%0Akualitas+produk+dan+servicescape+berpengaruh+positif+dan+signifikan+terhadap+kepuasan%0D%0Akonsumen+dengan+nilai+%CE%B2+terbesar+pada+kualitas+produk.+Besar+peran+variabel+X+terhadap+Y%0D%0Asebesar+61%2C8%25%2C+sisanya+dipengaruhi+oleh+faktor+lain+yang+tidak+diteliti.%0D%0AKata+Kunci+%3A+Kualitas+Produk%2C+Servicescape%2C+Kepuasan+Konsumen%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThe+purpose+of+this+study+is+to+determine+whether+there+is+influence+of+Product+Quality+and%0D%0AServicescape+to+customer+satisfaction+at+Bolabali+coffee+shop.+This+type+of+research+uses%0D%0Aassociative+research+with+the+form+of+causal+relationships.+The+population+of+this+research%0D%0Ais+consumer+of+Warung+Bolabali+with+100+respondents+with+non-probability+sampling%0D%0Amethod+with+purposive+sampling+technique+with+certain+criteria.+Test+Validity+using+factor%0D%0Aanalysis%2C+while+Test+Reliability+using+cronbach's+alpha.+Data+analysis+using+Multiple%0D%0ALinear+Regression%2C+hypothesis+test+using+t+test+and+F+test+with+significance+%3C5%25.+The%0D%0Aanalysis+result+obtained+product+quality+and+servicescape+have+positive+and+significant%0D%0Aeffect+to+consumer+satisfaction+with+the+biggest+value+of+%CE%B2+on+product+quality.+The+role+of%0D%0Avariable+X+to+Y+is+61.8%25%2C+the+rest+is+influenced+by+other+factors+not+examined.%0D%0AKeywords%3A+Product+Quality%2C+Servicescape%2C+Consumer+Satisfaction&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2018-01-25&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F30187%2F1%2FABSTRACT%2520%2528ABSTRAK%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F30187%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F30187%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=+++BINSAR+ROLAND+PASARIBU+%2C+1211011192++(2018)+PENGARUH+KUALITAS+PRODUK+DAN+SERVICESCAPE+TERHADAP+KEPUASAN+KONSUMEN+PADA+WARUNG+KOPI+BOLABALI+(Studi+Pada+Mahasiswa+Di+Bandar+Lampung).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F30187%2F