?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PELAYANAN+TERHADAP+LOYALITAS%0D%0APELANGGAN+TOKO+BABY+PUTRI+DI+BAMBU+KUNING+TRADE%0D%0ACENTER+BANDAR+LAMPUNG&rft.creator=ADAM+SIWALIMA+%2C+1211011187&rft.subject=HB+Economic+Theory&rft.subject=HD28+Management.+Industrial+Management&rft.description=Tujuan+penelitian+ini+untuk+menganalisis+pengaruh+kualitas+pelayanan+(bukti+fisik%2C%0D%0Akehandalan%2C+daya+tanggap%2C+jaminan%2C+dan+empati)+terhadap+loyalitas+pelanggan%0D%0AToko+Baby+Putri+di+Bambu+Kuning+Trade+Center+Bandar+Lampung.%0D%0AJenis+penelitian+ini+merupakan+penelitian+deskriptif+desain+kausalitas+dengan%0D%0Apendekatan+kuantitatif.+Sampel+pada+penelitian+ini+adalah+pelanggan+Toko+Baby%0D%0APutri+Di+Bambu+Kuning+Trade+Center+Bandar+Lampung+sebanyak+100+orang+yang%0D%0Aditentukan+melalui+metode+teknik+purposive+sampling.+Penelitian+ini%0D%0Amenggunakan+analisis+regresi+linier+berganda.+Untuk+menguji+hipotesis+setiap%0D%0Avariabel+bebas+digunakan+uji+t+dan+untuk+menguji+hipotesis+variabel+secara%0D%0Asimultan+digunakan+uji+F.%0D%0AHasil+penelitian+ini+adalah+secara+simultan+variabel+kualitas+layanan+yang+terdiri%0D%0Adari+bukti+fisik%2C+kehandalan%2C+daya+tanggap%2C+jaminan%2C+dan+empati+berpengaruh%0D%0Apositif+terhadap+loyalitas+pelanggan.Variabel+bebas+yang+memiliki+pengaruh%0D%0Aterbesar+yaitu+bukti+fisik+(X1)+dengan+nilai+(%CE%B2+%3D+0%2C329).+Kontribusi+variabel%0D%0Akualitas+layanan+yang+terdiri+dari+bukti+fisik+(X1)%2C+kehandalan+(X2)%2C+daya+tanggap%0D%0A(X3)%2C+jaminan+(X4)+dan+empati+(X5)+dalam+mempengaruhi+variabel+Y+(Loyalitas%0D%0Apelanggan)+sebesar+40%2C8%25%2C+sisanya+dipengaruhi+oleh+variabel+lain.%0D%0AKata+kunci%3A+Kualitas+Pelayanan%2C+bukti+fisik%2C+empati%2C+daya+tanggap%2C%0D%0Akehandalan%2C+jaminan%2C+loyalitas+pelanggan%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThis+research+is+to+analyzes+the+influence+of+service+quality+(tangibles%2C+reliability%2C%0D%0Aresponsiveness%2C+assurance%2C+emphaty)+to+costumer%E2%80%99s+loyality+of+baby+putri+store+in%0D%0ABambu+Kuning+Trade+Center+Bandar+Lampung.%0D%0AThis+type+of+research+was+a+descriptive+research+of+causality+design+with%0D%0Aquantitative+approach.+The+sample+in+this+research+is+the+costumer%E2%80%99s+of+baby+putri%0D%0Astore+in+Bambu+Kuning+Trade+Center+Bandar+Lampung+Prospered+as+many+as%0D%0A100+people+are+determined+through+the+method+of+purposive+sampling+technique.%0D%0AResearch+using+multiple+linear+regression+analysis.+To+test+the+hypothesis+test+free%0D%0Ato+use+each+variable+t+and+to+test+the+hypothesis+test+used+the+simultaneous%0D%0Avariable+F.%0D%0AThe+results+of+this+research+are+simultaneously+variable+service+quality+which%0D%0Aconsists+of+tangible%2C+reliability%2C+responsiveness%2C+assurance%2C+empathy+and+positive%0D%0Aeffect+costumer%E2%80%99s+of+the+loyality.+Free+variables+that+have+the+greatest+influence%2C%0D%0Anamely+tangibles+(X+1)+with+a+value+of+(%CE%B2+%3D+0.329).+Contribution+of+variable%0D%0Aquality+of+service+that+consists+of+physical+evidence+(X+1)%2C+reliability+(X+2)%2C%0D%0Aresponsiveness+(X+3)%2C+guarantee+(X+4)+and+empathy+(X+5)+in+affecting+the+variable%0D%0AY+(costumer%E2%80%99s+loyality)+of+40%2C8%25%2C+the+rest+is+affected+by+other+variables.%0D%0AKata+Kunci%3A+Service+of+quality%2C+tangible%2C+empathy%2C+responsiveness%2C+reliability%2C%0D%0Aassurance%2C+costumer%E2%80%99s+loyality&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2018-01-18&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F30188%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F30188%2F7%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F30188%2F8%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ADAM+SIWALIMA+%2C+1211011187++(2018)+PENGARUH+KUALITAS+PELAYANAN+TERHADAP+LOYALITAS+PELANGGAN+TOKO+BABY+PUTRI+DI+BAMBU+KUNING+TRADE+CENTER+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F30188%2F