?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Pengaruh+Pengetahuan+Lingkungan+Terhadap+Minat+Beli+Yang+Dimediasi+Oleh+Sikap+Konsumen+Untuk+Produk+Ramah%0D%0ALingkungan+Lampu+LED(+Light+Emiting+Diode+)+%0D%0APhilips+Di+Bandar+Lampung%0D%0A&rft.creator=HENDY+NOVRIAN+%2C+1211011189&rft.subject=HB+Economic+Theory&rft.subject=HD28+Management.+Industrial+Management&rft.description=Tujuan+penelitian+ini+adalah+untuk+mengetahui%C2%AC+peran+sikap+konsumen+dalam+memediasi+pengaruh+pengetahuan+lingkungan+terhadap+minat+beli+produk+ramah+lingkungan+lampu+Philips+LED+(+Light+Emiting+Diode)+di+Bandar+Lampung.+Ukuran+sampel+yang+diambil+sebanyak+100+orang%2C+dengan+metode+nonprobability+sampling+khususnya+purposive+sampling.+Pengumpulan+data+dilakukan+dengan+menyebarkan+kuesioner+penelitian+di+beberapa+lokasi+yang+ada+di+Bandar+Lampung+seperti+Sukarame%2C+Kedaton%2C+Teluk+Betung%2C+Kemiling%2C+Rajabasa%2C+dan+Wayhalim.+Selanjutnya+data+yang+diperoleh+dianalisis+menggunakan+regresi+linear+berganda+dan+uji+sobel+untuk+menguji+pengaruh+tidak+langsung+dalam+penelitian+ini.+Hasilnya+menunjukan+bahwa+pengetahuan+lingkungan+memiliki+pengaruh+positif+dan+signifikan+terhadap+sikap+konsumen+lampu+LED+Philips+di+Bandar+Lampung.+Sikap+konsumen+berpengaruh+positif+dan+signifikan+terhadap+minat+beli+lampu+LED+Philips+di+Bandar+Lampung.+Sikap+konsumen+secara+signifikan+memediasi+pengaruh+pengetahuan+lingkungan+terhadap+minat+beli+lampu+LED+Philips+di+Bandar+Lampung.%0D%0A%0D%0AKata+kunci%3A+Pengetahuan+Lingkungan%2C+Sikap+Konsumen%2C+Minat+Beli.%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThe+purpose+of+this+research+is+to+know+the+role+of+consumer+attitudes+in+mediating+the+influence+of+environmental+knowledge+on+the+purchase+intentionin+environmentally+friendly+products+Philips+LED+lamp+(Light+Emiting+Diode)+in+Bandar+Lampung.+Sample+size+taken+as+many+as+100+people%2C+with+nonprobability+sampling+method%2C+especially+purposive+sampling.+The+data+were+collected+by+distributing+research+questionnaires+at+several+locations+in+Bandar+Lampung+such+as+Sukarame%2C+Kedaton%2C+Teluk+Betung%2C+Kemiling%2C+Rajabasa%2C+and+Wayhalim.+Further+data+obtained+were+analyzed+using+multiple+linear+regression+and+sobel+test.+The+results+show+that+environmental+knowledge+has+a+positive+and+significant+influence+on+the+consumer+attitude+of+Philips+LED+lamps+in+Bandar+Lampung.+The+Consumer+attitudes+positive+and+significant+affects+purchase+intention+of+Philips+LED+lamps+in+Bandar+Lampung.+The+Consumer+attitudes+significantly+mediate+the+influence+of+environmental+knowledge+on+the+purchase+intention+of+Philips+LED+lamps+in+Bandar+Lampung.%0D%0A%0D%0AKeyword%3A+Environmental+Knowledge%2C+Consumer+Attitude%2C+Purchase+Intention%0D%0A%0D%0A&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2018-01-19&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F30256%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F30256%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F30256%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++HENDY+NOVRIAN+%2C+1211011189++(2018)+Pengaruh+Pengetahuan+Lingkungan+Terhadap+Minat+Beli+Yang+Dimediasi+Oleh+Sikap+Konsumen+Untuk+Produk+Ramah+Lingkungan+Lampu+LED(+Light+Emiting+Diode+)+Philips+Di+Bandar+Lampung.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F30256%2F