@misc{eprints30265,
           month = {Desember},
           title = {ANALISIS KERAGAAN AGROINDUSTRI KERIPIK PISANG
(Studi Kasus pada Agroindustri Panda Alami
di Kecamatan Gedong Tataan Kabupaten Pesawaran)},
          author = { 1314131011 ANITA EVIANA},
         address = {UNIVERSITAS LAMPUNG},
       publisher = {FAKULTAS PERTANIAN },
            year = {2017},
             url = {http://digilib.unila.ac.id/30265/},
        abstract = {Penelitian ini bertujuan untuk menganalisis lima tepat pengadaan bahan baku,
proses pengolahan, pendapatan, nilai tambah, dan mengetahui bauran pemasaran
produk keripik pisang, serta peran jasa layanan pendukung terhadap Agroindustri
Panda Alami. Penelitian ini berlokasi di Agroindustri Panda Alami Desa
Cipadang, Kabupaten Pesawaran. Metode analisis data yang digunakan adalah
analisis deskriptif kualitatif kuantitatif. Hasil penelitian menunjukkan bahwa: (1)
Kelima elemen pengadaan bahan baku pada keripik pisang jenis oven maupun
jenis goreng di Agroindustri Panda Alami sudah tepat karena sudah sesuai dengan
harapan. (2) Proses pengolahan keripik pisang jenis oven telah sesuai dengan
standar operational practice yang ditetapkan, sedangkan pada keripik pisang jenis
goreng terdapat beberapa aspek yang belum sesuai. Pendapatan yang diperoleh
pada produk keripik pisang jenis oven maupun jenis goreng sudah layak karena
keduanya memiliki nilai R/C rasio lebih dari satu. Kedua produk keripik pisang
jenis oven maupun jenis goreng memiliki nilai tambah yang positif dan layak
untuk diusahakan. (3) Bauran pemasaran pada keripik pisang jenis oven maupun
jenis goreng pada Agroindustri Panda Alami telah sesuai dengan komponenkomponen
4P. (4) Jasa layanan pendukung yang dimanfaatkan untuk menunjang
produk keripik pisang pada Agroindustri Panda Alami adalah lembaga keuangan
(Bank), lembaga penyuluhan, lembaga penelitian, sarana transportasi,
infrastruktur, serta teknologi informasi dan komunikasi.
Kata kunci: agroindustri, keragaan, keripik pisang, nilai tambah

abstract

The purpose of this research was to analyze the five element of raw material
procurement, processing, income, added value, and to know the marketing mix of
banana chips, and the role of supporting services to Panda Alami Agroindustry.
The research was located in Panda Alami Agroindustry, Cipadang Village,
Pesawaran District. Analysis data used qualitative descriptive and quantitative.
The result of research showed: (1) The five elements of raw material procurement
on oven and fried banana chips in Panda Alami Agroindustry was appropriate
because it was in accordance with expectations. (2) The process of oven banana
chips processing has been in accordance with the standard operational practice,
while there are some aspects that have not been appropriate of fried banana chips.
The income earned on oven and fried banana chips products was feasible because
both of them have R/C ratio more than one. Both products of oven and fried
banana chips have positive and worthy added value to cultivate. 3) The marketing
mix on oven and fried banana chips in Panda Alami Agroindustry have been in
accordance with 4P components. 4) Supporting services utilized to support banana
chips product at Panda Alami Agroidustry were financial institution (Bank),
extension institution, research institute, transportation facility, infrastructure, also
information technology and communication.
Key words: added value, agroindustry, banana chips, performance}
}