?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+HARGA+POKOK+PRODUKSI+DAN+PREFERENSI+KONSUMEN+TERHADAP+KINERJA+ROTI+MANIS+MOCAF%0D%0A(Studi+Kasus+di+Lingkungan+Universitas+Lampung)%0D%0A&rft.creator=+KHAIRUNNISA+%2C+1214051044&rft.subject=Budidaya+tanaman&rft.description=Terigu+di+Indonesia+diperoleh+dari+impor+dan+memiliki+harga+relatif+mahal+karena+gandum+sulit+tumbuh+di+Indonesia.+Solusi+yang+dapat+dilakukan+untuk+mengatasinya+adalah+menemukan+produk+pangan+yang+tumbuh+dan+berkembang+di+Indonesia+yang+memiliki+karakteristik+yang+hampir+sama+dan+dapat+menggantikan+tepung+terigu.+Penelitian+ini+menggunakan+tepung+Modified+Cassava+Flour+(Mocaf)+sebagai+bahan+baku+pengganti+terigu+yang+akan+digunakan+untuk+proses+produksi+roti+manis.+Penelitian+ini+bertujuan+untuk+mengetahui+harga+pokok+produksi+roti+mocaf%2C+mengetahui+preferensi+konsumen%2C+serta+menganalisis+tingkat+kinerja+dan+kepentingan+produk+berdasarkan+atribut+pada+produk.+Penelitian+ini+menggunakan+metode+full+costing+untuk+menentukan+harga+pokok+produksi+dan+Importance+Performance+Analysis+(IPA)+untuk+mengetahui+preferensi+konsumen+serta+kinerja+atribut+pada+produk.%0D%0AHasil+penelitian+menunjukkan+bahwa+harga+pokok+produksi+roti+manis+mocaf+per+produk+senilai+Rp1.777.+Preferensi+konsumen+yang+menyatakan+puas+terhadap+produk+sebanyak+50+orang%2C+33+responden+merasa+biasa+saja%2C+dan+hanya+2+orang+yang+menyatakan+tidak+puas.+Sebanyak+69+responden+menyatakan+akan+membeli+roti+manis+mocaf+kembali+dan+sisanya+16+responden+tidak+melakukan+pembelian+kembali.+Evaluasi+kinerja+atribut+pada+kuadran+I+(prioritas+utama)+tidak+memiliki+atribut.+Atribut+pada+kuadran+II+(pertahankan+prestasi)+adalah+atribut+kehalalan+produk%2C+rasa%2C+warna%2C+dan+aroma+produk+yang+tidak+perlu+dilakukan+evaluasi.+Atribut+dengan+tingkat+prioritas+rendah+(Kuadran+III)+yaitu+promosi+penjualan%2C+bonus+dan+hadiah%2C+kemudahan+mengkonsumsi%2C+bentuk+dan+ukuran+produk%2C+komposisi+atau+adanya+label+halal%2C+serta+ketersediaan+produk.+Atribut+yang+termasuk+dalam+kategori+berlebihan+(Kuadran+IV)+adalah+atribut+harga.+%0D%0A%0D%0A%0D%0AKata+kunci+%3A+preferensi+konsumen%2C+roti+manis+mocaf%2C+harga+pokok+produksi%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AIndonesia+wheat+flour+obtained+of+impors+and+have+an+expensive+cost+because+wheat+can%E2%80%99t+be+growing+in+Indonesia.+A+solution+that+can+be+due+to+resolve+is+to+find+a+product+that+grow+and+growing+in+Indonesia+which+have+which+have+similar+characteristics+and+can+replace+wheat+flour.+This+research+used+a+Modified+Cassava+Flour+(Mocaf)+as+a+replacement+raw+material+of+flour+to+be+used+for+production+of+bread.+This+research+aims+to+know+the+price+of+the+staple+bread+production+mocaf%2C+knowing+the+preferences+of+consumers%2C+as+well+as+analyzing+the+performance+level+and+interest+of+products+based+on+attributes+in+the+product.+This+research+uses+the+full+costing+method+to+determine+the+cost+of+goods+production+and+Importance+Performance+Analysis+(IPA)+to+know+the+preferences+of+consumers+as+well+as+performance+attributes+in+the+product.%0D%0A%0D%0AThe+results+showed+the+price+of+a+staple+production+of+mocaf+bread+valued+at++Rp1.777+per+product.+Consumer+Preferences+that+states+are+satisfied+against+the+product+as+much+as+50+people%2C+33+respondents+feel+standart%2C+and+only+2+people+that+states+were+not+satisfied.+As+many+as+69+respondents+said+it+will+buy+back+mocaf+bread+and+the+remaining+16+respondents+did+not+make+the+purchase+again.+Evaluation+of+performance+attributes+in+quadrant+I+(priority)+does+not+have+the+attribute.+Attributes+in+quadrant+II+(preserve+achievements)+is+the+attribute+of+halal+products%2C+flavor%2C+color%2C+and+fragrance+products+that+don't+need+to+be+evaluated.+Low+priority+level+with+attributes+(Quadrant+III)+is+sales+promotions%2C+bonuses+and+prizes%2C+the+convenience+of+consuming%2C+the+shape+and+size+of+the+products%2C+the+composition+or+the+presence+of+halal+label%2C+as+well+as+product+availability.+The+attributes+that+are+included+in+the+category+redundant+(Quadrant+IV)+is+the+attribute+price.%0D%0A%0D%0AKeywords%3A+consumer+preferences%2C+sweet+bread+mocaf%2C+cost+of+goods+production%0D%0A+&rft.publisher=+FAKULTAS+PERTANIAN+&rft.date=2018-02-01&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F30504%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F30504%2F19%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F30504%2F20%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=+++KHAIRUNNISA+%2C+1214051044++(2018)+ANALISIS+HARGA+POKOK+PRODUKSI+DAN+PREFERENSI+KONSUMEN+TERHADAP+KINERJA+ROTI+MANIS+MOCAF+(Studi+Kasus+di+Lingkungan+Universitas+Lampung).+++FAKULTAS+PERTANIAN+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F30504%2F