?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+HARGA%2C+LOKASI%2C+KUALITAS+BANGUNAN%2C+DAN+LINGKUNGAN+TERHADAP+KEPUTUSAN+PEMBELIAN+%0D%0ARUMAH+DI+PERUMAHAN+BUKIT+BARISAN+II+%0D%0APESAWARAN%0D%0A&rft.creator=Abdur+Rahman+Haris%2C+1413031001&rft.subject=HB+Economic+Theory&rft.description=Keputusan+pembelian+merupakan+salah+satu+bagian+dari+prilaku+konsumen+yang+menunjuk+pada+prilaku+membeli+konsumen+akhir%2C+yang+membeli+barang+atau+jasa+untuk+dikonsumsi.+Proses+pengambilan+keputusan+pembelian+pada+pada+setiap+orang+pada+dasarnya+adalah+sama%2C+namun+proses+pengambilan+keputusan+tersebut+akan+diwarnai+oleh+ciri+kepribadian%2Cusia%2C+pendapatan%2C+jenis+kelamin%2C+gaya+hidup%2C+tingkat+pendidikan%2C+status+perkawinan+dan+jenis+pekerjaannya.%0D%0A%0D%0ABerdasarkan+penelitian+pendahuluan+yang+dilakukan+di+Perumahan+Bukit+Barisan+II+Pesawaran%2C+diketahui+bahwa+keputusan+pembelian+rumah+di+perumahan+tersebut+masih+tergolong+rendah.+Tujuan+penelitian+ini+adalah+untuk+memperoleh+data+dan+mengetahui+pengaruh+positif+harga%2C+lokasi%2C+kualitas+bangunan+dan+lingkungan+terhadap+keputusan+pembelian+rumah+di+Perumahan+Bukit+Barisan+II+Pesawaran.+Populasi+penelitian+ini+adalah+seluruh+pembeli+rumah+di+Perumahan+Bukit+Barisan+II+Pesawaran+yang+berjumlah+105.+Teknik+pengambilan+sampling+yaitu+Sampling+Proportional+Methode+dengan+menggunakan+rumus+Slovin+didapat+sebanyak+83+responden.+Metode+yang+digunakan+adalah+deskriptif+verifikatif+dengan+menggunakan+pendekatan+ecpost+facto+dan+survey.+Hasil+penelitian+menunjukan+bahwa+ada+pengaruh+secara+simultan+harga%2Clokasi%2C+kualitas+bangunan+dan+lingkungan+terhadapa+keputusan+pembelian+rumah+di+Perumahan+Bukit+Barisan+II+Pesawaran.%0D%0A%0D%0ABerdasarkan+analisis+diperoleh+Fhitung++13%2C472+%3E+Ftabel++2%2C49+yang+ditunjukan+dengan+regresi+linier+multiple+dengan+koefisien+determinasi+(r2)+0%2C409++yang+berarti+keputusan+pembelian+konsumen+dipengaruhi+oleh+variabel+harga%2C+lokasi%2C+kualitas+bangunan+dan+lingkungan+sebesar+40%2C9+%25+dan+59%2C1+%25+dipengaruhi+oleh+faktor+lain.%0D%0A%0D%0A%0D%0AKata+kunci%3A+keputusan+pembelian%2C+harga%2C+lokasi%2C+kualitas+bangunan%2C+lingkungan.+%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0A%0D%0A%0D%0A%0D%0APurchasing+decisions+are+one+part+of+consumer+behavior+that+refers+to+the+behavior+of+buying+the+ultimate+consumer%2C+who+buys+goods+or+services+for+consumption.+The+buying+decision+process+on+everyone+is+basically+the+same%2C+but+the+decision-making+process+will+be+colored+by+personality+traits%2C+age%2C+income%2C+gender%2C+lifestyle%2C+education+level%2C+marital+status+and+type+of+work.%0D%0A%0D%0ABased+on+preliminary+research+conducted+at+Perumahan+Bukit+Barisan+II+Pesawaran+%2C+known+that+the+decision+to+purchase+a+house+in+the+housing+is+still+relatively+low.+The+purpose+of+this+research+is+to+obtain+data+and+to+know+the+positive+influence+of+price%2C+location%2C+building+quality+and+environment+to+decision+of+house+purchase+in+Perumahan+Bukit+Barisan+II+Pesawaran.+The+population+of+this+study+is+all+home+buyers+in+Perumahan+Bukit+Barisan+II+Pesawaran+amounted+to+105.+Sampling+technique+is+Sampling+Proportional+Methode+using+Slovin+formula+obtained+as+many+as+83+respondents.+The+method+used+is+descriptive+verification+by+using+ecpost+facto+approach+and+survey.+The+results+showed+that+there+is+simultaneous+influence+price%2C+location%2C+quality+of+buildings+and+environment+terhadapa+decision+purchase+home+in+Bukit+Barisan+II+housing+Pesawaran.%0D%0A%0D%0ABased+on+the+analysis+obtained+Fcount+13.472%3E+Ftabel+2.49+which+is+shown+by+multiple+linear+regression+with+coefficient+of+determination+(r2)+0%2C409+which+means+that+consumer+purchase+decision+influenced+by+price+variable%2C+location%2C+building+quality+and+environment+equal+to+40%2C9%25+and+59%2C1%25+influenced+by+another+factor.%0D%0A%0D%0A%0D%0AKeywords%3A+purchase+decision%2C+price%2C+location%2C+building+quality%2C+environment.%0D%0A%0D%0A&rft.publisher=FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN&rft.date=2018-02-15&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F30525%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F30525%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F30525%2F3%2FSKRIPSI%2520FULL.pdf&rft.identifier=++Abdur+Rahman+Haris%2C+1413031001++(2018)+PENGARUH+HARGA%2C+LOKASI%2C+KUALITAS+BANGUNAN%2C+DAN+LINGKUNGAN+TERHADAP+KEPUTUSAN+PEMBELIAN+RUMAH+DI+PERUMAHAN+BUKIT+BARISAN+II+PESAWARAN.++FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F30525%2F