%A  1314131105 STELLA AYU ANGGRAENI
%T ANALISIS PENDAPATAN RUMAH TANGGA DAN PEMASARAN
KAKAO DI KECAMATAN BULOK KABUPATEN TANGGAMUS
%X Penelitian ini bertujuan untuk menganalisis pendapatan usahatani kakao,
kontribusi pendapatan usahatani kakao terhadap total pendapatan rumah tangga,
hubungan lama penjemuran dengan harga jual kakao, dan efisiensi pemasaran
kakao. Lokasi penelitian di Desa Suka Agung dan Desa Napal, dengan
pertimbangan sentra perkebunan kakao di kecamatan tersebut. Pengambilan data
penelitian dilakukan pada bulan April-Mei 2017. Sampel penelitian dibedakan
menjadi dua, yaitu sampel petani dan pedagang kakao. Sampel petani dipilih
secara acak, sedangkan sampel pedagang kakao dipilih dari para lembaga
pemasaran yang terlibat langsung dalam pemasaran kakao dengan cara mengikuti
alur pemasaran kakao di Kecamatan Bulok. Analisis data dengan menggunakan
analisis pendapatan usahatani, analisis pendapatan rumah tangga, analisis korelasi
pearson, dan analisis efisiensi peasaran. Hasil penelitian menunjukkan bahwa: (1)
Pendapatan usahatani kakao per hektar atas biaya tunai dalah Rp23.502.689,07
per tahun dan pendapatan usahatani kakao atas biaya total adalah
Rp16.365.572,38 per tahun, (2) Kontribusi pendapatan usahatani kakao terhadap
total pendapatan rumah tangga petani kakao adalah sebesar 86,81 persen, (3)
Hubungan antara lama penjemuran dengan harga jual kakao sangat erat dan
bersifat positif, (4) Sistem pemasaran kakao belum efisien, karena beberapa
saluran pemasaran (50 persen) memiliki producer share kurang dari 60 persen,
total margin pemasaran masih tinggi (36,08 persen), dengan ratio profit margin
yang tidak merata.
Kata kunci : kakao, pemasaran, pendapatan, rumah tangga, usahatani

ABSTARCT

This research aimed to analyze the income of cocoa farming, the income
contribution of cocoa farming towards the total income of household, the
correlation between the length of drying process and the cocoa price, also cocoa
marketing efficiency. The location research in Suka Agung and Napal Village,
with consideration of cocoa plantation center in subdistrict The data were
collected from April to May 2017. The sample of research was divided into two,
namely the sample of farmers and cocoa traders. The farmer sample was chosen
randomly, while the sample of cocoa trader was selected from marketing agencies
directly involved in cocoa marketing, with following the cocoa marketing flow in
Bulok Subdistrict. The data analysis used were income analysis of farming,
income analysis of household, analysis of pearson correlation, and analysis of
marketing efficiency. The result of research showed that (1) The income of cocoa
farming per hectare for cash cost was Rp23.502.689,07 per year and the income of
cocoa farming for total cost was Rp16.365.572,38 per year, (2) The contribution
of cocoa farm income for the total income of farmer household was 86,81 percent,
(3) the correlation between the length of drying process and cocoa price was very
close and positif, (4) The cocoa marketing system was inefficient, because some
marketing channels (50 percent) had producer share less than 60 percent, the value
of total marketing margin was still high (36,08 percent), with profit ratio margin
that was uneven.
Key words : cocoa, farming, household, income, marketing
%C  UNIVERSITAS LAMPUNG
%D 2017
%I FAKULTAS PERTANIAN
%L eprints30567