?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+ATRIBUT+PRODUK%2C+CITRA+MEREK%2C+PERSEPSI+HARGA+TERHADAP+MINAT+BELI+CELANA+JEANS.%0D%0A(Studi+Pada+Konsumen+Classyland.Co+di+Bandar+Lampung)%0D%0A&rft.creator=DASA+OCTALITANDO%2C+1316051018&rft.subject=+&rft.description=%0D%0A%0D%0AABSTRAK%0D%0APENGARUH+ATRIBUT+PRODUK%2C+CITRA+MEREK%2C+DAN+PERSEPSI+HARGA+TERHADAP+MINAT+BELI+CELANA+JEANS+%0D%0A(STUDI+PADA+KONSUMEN+CLASSYLAND.CO+DI+BANDAR+LAMPUNG)%0D%0A%0D%0ATujuan+penelitian+ini+untuk+mengetahui+pengaruh+Atribut+Produk%2C+Citra+Merek%2C+Persepsi+Harga%2C+secara+simultan+terhadap+minat+beli+konsumen+celana+jeans+Classyland.co+di+Kota+Bandar+Lampung.+Minat+beli+(intention+to+buy)+merupakan+perilaku+yang+muncul+sebagai+respon+terhadap+obyek%2C+atau+juga+merupakan+minat+pembelian+yang+menunjukan+keinginan+pelanggan+untuk+melakukan+pembelian.+Teknik+analisis+peneltian+ini+menggunakan+metode+regresi+linear+berganda+dengan+bantuan+program+SPSS+21.+Jumlah+responden+penelitian+ini+sebanyak+96+responden+yang+mengunjungi+store+Classyland.co+Bandar+Lampung.+Hasil+penelitian+secara+parsial+terdapat+pengaruh+yang+positif+dan+signifikan+antara+Atribut+Produk+terhadap+Minat+Beli.+Secara+parsial+terdapat+pengaruh+yang+positif+dan+tidak+signifikan+antara+Citra+Merek+dan+Persepsi+Harga+terhadap+Minat+Beli.+Hasil+penelitian+secara+simultan+menunjukkan+bahwa+terdapat+pengaruh+yang+positif+dan+signifikan+antara+Atribut+Produk%2C+Citra+Merek+dan+Persepsi+Harga+terhadap+Minat+Beli+pada+produk+Jeans+Classyland.co+di+Bandar+Lampung.%0D%0AKata+Kunci+%3A+Atribut+Produk%2C+Citra+Merek%2C+Persepsi+Harga+dan+Minat+Beli%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0AINFLUENCE+OF+ATTRIBUTES+PRODUCTS+%2C+BRAND+IMAGE+%2C+AND+PERCEPTION+PRICE+OF+INTENTION+TO+BUY+(+JEANS+A+STUDY+OF+CONSUMERS+CLASSYLAND.CO+IN+BANDAR+LAMPUNG+)%0D%0A%0D%0A%0D%0AThe+purpose+of+this+study+to+determine+the+effect+of+Product+Attributes%2C+Brand+Image%2C+Price+Perception%2C+simultaneously+on+consumer+buying+interest+in+Classyland.co+jeans+in+Bandar+Lampung+City.+Intention+to+buy+is+a+behavior+that+appears+as+a+response+to+the+object%2C+or+also+an+interest+in+purchasing+that+indicates+the+customer's+desire+to+make+a+purchase.+This+technique+of+analysis+of+research+using+multiple+linear+regression+method+with+the+help+of+SPSS+21+program.+The+number+of+respondents+of+this+study+were+96+respondents+who+visited+Classyland.co+store+Bandar+Lampung.+Partial+research+results+there+is+a+positive+and+significant+influence+between+Product+Attributes+to+Buy+Interest.+Partially+there+is+a+positive+and+insignificant+influence+between+Brand+Image+and+Price+Perception+to+Buy+Interest.+The+result+of+simultaneous+research+shows+that+there+is+a+positive+and+significant+influence+between+Product+Attribute%2C+Brand+Image+and+Price+Perception+on+Buy+Interest+on+Classyland.co+Jeans+product+in+Bandar+Lampung.%0D%0AKeywords%3A+Product+Attributes%2C+Brand+Image%2C+Price+Perception+and+intention+to+buy%0D%0A&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2018-02-19&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F30669%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F30669%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F30669%2F3%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++DASA+OCTALITANDO%2C+1316051018++(2018)+PENGARUH+ATRIBUT+PRODUK%2C+CITRA+MEREK%2C+PERSEPSI+HARGA+TERHADAP+MINAT+BELI+CELANA+JEANS.+(Studi+Pada+Konsumen+Classyland.Co+di+Bandar+Lampung).++UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F30669%2F