creators_name: Fadlan Satria, 1114131042
creators_id: fadscrab@gmail.com
type: other
datestamp: 2018-02-28 07:04:02
lastmod: 2018-02-28 07:04:02
metadata_visibility: show
title: PERSEPSI MASYARAKAT DAN PERSEPSI PERUSAHAAN TERHADAP PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) 
PT BUKIT ASAM TARAHAN, BANDAR LAMPUNG

ispublished: pub
subjects: S1
full_text_status: restricted
abstract: ABSTRACT

THE PERCEPTION OF SOCIETY AND COMPANY TO CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAM AT 
PT BUKIT ASAM TARAHAN, BANDAR LAMPUNG

By

Fadlan Satria

CSR (Corporate Social Responsibility) is a vital element for company in order to manage good relationship with local people and surroundings. CSR were made to maintain the balance between corporate interests and the welfare of surrounding community. Hence, this study aims to find out the level of CSR Program implementation at PT Bukit Asam Tarahan, the perception level of society and company on CSR Program PT Bukit Asam Tarahan, and the relation between perception of society and company with the level of CSR Program implementation at PT Bukit Asam Tarahan.  The location of this study has been chosen puposively in Tarahan Village, Panjang Subdistrict, Bandar Lampung.  Respondents of this research are 61 of local people and 6 of company staffs.  Data were collected in April 2017 to May 2017.  This research used a survey method with descriptive analysis and used nonparametric statistic test correlation Rank Spearman to test the hypothesis. The results showed that the level of program implementation is on a high classification, the perception of society to CSR Program is on good classification with the average score of 62,13, the perception of company to CSR Program is on good classification with the average score is 45,97, and there is no significant correlation between the perception of society and program implementation, in other hand there is significant correlation between the perception of company and program implementation of PT Bukit Asam Tarahan.


Keywords: CSR Program implementation, the perception of society, the perception of company. 




ABSTRAK

PERSEPSI MASYARAKAT DAN PERSEPSI PERUSAHAAN TERHADAP PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) 
PT BUKIT ASAM TARAHAN, BANDAR LAMPUNG

Oleh

Fadlan Satria


Program CSR (Corporate Social Responsibility) merupakan unsur penting perusahaan dalam mewujudkan hubungan baik dengan masyarakat dan lingkungan sekitar.  CSR dibuat untuk menjaga keseimbangan antara kepentingan perusahaan dan kesejahteraan masyarakat sekitar. Oleh karena itu penelitian ini bertujuan untuk mengetahui tingkat penerapan program, mengetahui persepsi masyarakat dan perusahaan terhadap program, dan mengetahui hubungan antara persepsi masyarakat dan persepsi perusahaan terhadap penerapan program CSR PT Bukit Asam Tarahan.  Lokasi penelitian ini dipilih secara sengaja di Kecamatan Panjang Kota Bandar Lampung, dan responden penelitian ini sebanyak 61 masyarakat setempat dan 6 orang karyawan perusahaan.  Pengumpulan data penelitian dilaksanakan pada bulan April-Mei 2017.  Metode penelitian menggunakan metode survai dengan analisis deskriptif dan menggunakan uji statistik nonparametrik korelasi Rank Spearman untuk menguji hipotesis.  Hasil penelitian menunjukkan bahwa tingkat penerapan program berada pada klasifikasi tinggi, persepsi masyarakat terhadap program CSR berada pada klasifikasi baik, dengan rata-rata skor 62,13, persepsi perusahaan berada pada klasifikasi baik dengan rata-rata skor 45,97, tidak terdapat hubungan nyata antara persepsi masyarakat dengan penerapan program dan terdapat hubungan nyata antara persepsi perusahaan dengan penerapan program CSR PT Bukit Asam Tarahan.

Kata kunci:  Penerapan Program CSR, persepsi masyarakat, persepsi perusahaan.






date: 2017-12-22
date_type: published
publisher: Fakultas Pertanian
place_of_pub: UNIVERSITAS LAMPUNG
citation:   Fadlan Satria, 1114131042  (2017) PERSEPSI MASYARAKAT DAN PERSEPSI PERUSAHAAN TERHADAP PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PT BUKIT ASAM TARAHAN, BANDAR LAMPUNG.  Fakultas Pertanian, UNIVERSITAS LAMPUNG.     
document_url: http://digilib.unila.ac.id/30681/1/1.%20ABSTRAK.pdf
document_url: http://digilib.unila.ac.id/30681/2/2.%20SKRIPSI%20FULL.pdf
document_url: http://digilib.unila.ac.id/30681/3/3.%20SKRIPSI%20FULL%20TANPA%20BAB%20PEMBAHASAN.pdf