?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENENTUAN+KOMODITAS+UNGGULAN+TANAMAN+BAHAN%0D%0AMAKANAN+LAHAN+BUKAN+SAWAH+MELALUI+PENDEKATAN%0D%0AONE+VILLAGE+ONE+PRODUCT+(OVOP)+DI+DESA+ASTOMULYO%0D%0AKECAMATAN+PUNGGUR+KABUPAEN+LAMPUNG+TENGAH&rft.creator=FAUZI+NUR+DEWANGGA+%2C+1214131037&rft.subject=Budidaya+tanaman&rft.description=Penelitian+ini+bertujuan+untuk+menentukan+kriteria+terpenting+dalam+mendukung%0D%0Apengembangan+produk+OVOP+dan+mengetahui+komoditas+unggulan+tanaman%0D%0Abahan+makanan+lahan+pertanian+bukan+sawah+yang+akan+dikembangkan+menjadi%0D%0AOVOP.+Penelitian+dilaksanakan+di+Desa+Astomulyo+Kecamatan+Punggur%0D%0AKabupaten+Lampung+Tengah.+Tempat+penelitian+terpilih+secara+purposive+dengan%0D%0Apertimbangan+memiliki+luas+penggunaan+lahan+bukan+sawah+yang+tinggi+dari%0D%0Adaerah+sekitarnya.+Responden+penelitian+ditentukan+secara+purposive+dengan%0D%0Apertimbangan+ahli+pada+bidangnya+yang+terambil+dari+perwakilan+lembaga%0D%0Akelompok+tani+Desa+Astomulyo%2C+penyuluh+BP4K+Kecamatan+Punggur%2C+pejabat%0D%0ADinas+Pertanian+Tanaman+Pangan+Hortikultura+Kabupaten+Lampung+Tengah%2C+dan%0D%0Apelaku+usaha..+Pengambilan+data+dilakukan+dengan+mencari+data+primer+dan%0D%0Asekunder.+Metode+pengambilan+data+dengan+proses+pelaksanaan+FGD+(Focus%0D%0AGroup+Discussion).+Analisis+data+menggunakan+AHP+(Analisis+Hirarki+Proses)%0D%0Auntuk+menjawab+tujuan+penelitian+ini+yang+diolah+menggunakan+software+expert%0D%0Achoice.+Hasil+penelitian+menunjukkan+bahwa+kriteria+terpenting+dalam%0D%0Amendukung+pengembangan+produk+OVOP+yaitu+aspek+modal+dengan+nilai+bobot%0D%0Atertinggi+yaitu+sebesar+44%2C65+%25%2C+diikuti+oleh+aspek+nilai+ekonomi+sebesar+24%2C83+%25%2C%0D%0Aaspek+penampilan+dan+kualitas+produk+sebesar+13%2C76+%25%2C+aspek+kultur+dan%0D%0Akekhasan+produk+sebesar+11%2C43+%25%2C+dan+terakhir+aspek+daya+dukung+fisik+dan%0D%0Alingkungan+sebesar+5%2C33+%25.+Tanaman+nanas+merupakan+alternatif+tanaman%0D%0Aterpenting+yang+dikembangkan+menjadi+OVOP+dengan+nilai+bobot+tertinggi+yaitu%0D%0Asebesar+44+%25%2C+diikuti+oleh+alternatif+tanaman+jagung+sebesar+22+%25%2C+ubi+kayu%0D%0Asebesar+16%2C8+%25%2C+terung+sebesar+10%2C7+%25+dan+terakhir+ketimun+sebesar+6%2C1+%25.%0D%0AKata+Kunci+%3A+komoditas+unggulan%2C+OVOP%2C+pengambilan+keputusan%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThis+study+aims+at+determining+the+most+important+criteria+in+supporting+the%0D%0Adevelopment+of+OVOP+products+and+identifying+the+competitive+as+food+crop%0D%0Acommodities+developed+in+OVOP.+The+researh+was+conducted+in+Astomulyo%0D%0AVillage%2C+Punggur+Sub-district%2C+Central+Lampung+District.+The+research+sites+were%0D%0Aselected+purposively+with+consideration+of+the+size+of+non+rice+land+for+food+crops%0D%0Ais+very+high.+Respondents+were+determined+purposively+with+expert+judgement%0D%0Asuch+as+%3A+farmers+crop%2C+agriculture+extension%2C+offficial+horticulture+agriculture%0D%0Adepartment%2C+and+business+person.+Data+was+collected+with+FGD+(Focus+Group%0D%0ADiscussion).+Data+was+analyzed+using+AHP+(Analysis+Hierarchy+Process).+The%0D%0Astudy+shows+that+the+most+important+criteria+in+supporting+OVOP+product%0D%0Adevelopment+are+capital+aspect+with+the+highest+weight+value+of+44.65%25%2C+followed%0D%0Aby+economic+aspect+24%2C83%25%2C+appearance+and+product+quality+aspect+13%2C76%25%2C%0D%0Acultural+and+product+specificity+aspect+11.43%25%2C+and+physical+and+environmental%0D%0Acarrying+capacity+aspect+5.33%25.+Pineapple+is+the+best+alternative+crop+with+weigh%0D%0A44%25%2C+followed+by+corn+22%25%2C+cassava+16%2C8%25%2C+eggplant+10%2C7%25+and+cucumber+6%2C1%25.%0D%0AKeywords%3A+decision+making+%2C+OVOP%2C+superior+commodity&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2018-01-09&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F30696%2F1%2FABSTRACT%2520%2528ABSTRAK%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F30696%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F30696%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++FAUZI+NUR+DEWANGGA+%2C+1214131037++(2018)+PENENTUAN+KOMODITAS+UNGGULAN+TANAMAN+BAHAN+MAKANAN+LAHAN+BUKAN+SAWAH+MELALUI+PENDEKATAN+ONE+VILLAGE+ONE+PRODUCT+(OVOP)+DI+DESA+ASTOMULYO+KECAMATAN+PUNGGUR+KABUPAEN+LAMPUNG+TENGAH.++FAKULTAS+PERTANIAN%2C++UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F30696%2F