?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+CITRA+MEREK%2C+KESADARAN+MEREK+DAN+KESETIAAN+MEREK%0D%0ATERHADAP+PEMBENTUKAN+EKUITAS+MEREK+MOBIL+HONDA+CRV+DI%0D%0ABANDAR+LAMPUNG&rft.creator=RUCI+DANDY+ARIWIBOWO+BIMANTARA%2C++1441011053&rft.subject=HB+Economic+Theory&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+citra+merek%2C+kesadaran+merek+dan%0D%0Akesetiaan+merek+terhadap+pembentukan+ekuitas+merek+Mobil+Honda+CRV+di+Bandar%0D%0ALampung.+Populasi+penelitian+ini+adalah+pemilik+mobil+Honda+CRV+di+Bandar+Lampung.%0D%0ATerdiri+dari+beberapa+variabel+yaitu+Citra+Merek+adalah+bentuk+holistik+untuk+semua%0D%0Aasosiasi+merek+yang+berkaitan+dengan+merek.+Kesadaran+Merek+adalah+Kuatnya+kesan+yang%0D%0Atersimpan+dalam+memori+yang+direfleksikan+pada+kemampuan+pelanggan+untuk+mengingat%0D%0Akembali+atau+mengenali+kembali+sebuah+merek+di+dalam+kondisi+yang+berbeda.+Kesetiaan%0D%0AMerek+adalah+komitmen+yang+secara+kuat+dipegang+pelanggan+untuk+kembali+membeli+atau%0D%0Aterus+berlangganan+sebuah+barang+atau+jasa+secara+konsisten+di+masa+yang+akan+datang.%0D%0AData+yang+dikumpulkan+dengan+kuesioner+yang+telah+di+uji+validitas+dan%0D%0Areliabilitasnya.+Teknik+analisis+data+yang+digunakan+adalah+regresi+berganda.+Hasil+penelitian%0D%0Aini+menunjukkan+bahwa+citra+merek%2C+kesadaran+merek+dan+kesetiaan+merek+berpengaruh%0D%0Apositif+terhadap+pembentukkan+ekuitas+merek+dapat+diterima+berdasarkan+nilai+t+statistik.%0D%0ANamun+masih+perlu+dilakukan+penelitian+lanjutan+berdasarkan+temuan+penelitian+ini+dengan%0D%0Amenempatkan+variabel+kesetiaan+merek+sebagai+variabel+intervening.%0D%0AKata+kunci%3A+Citra+Merek%2C+Kesadaran+Merek%2C+Kesetiaan+Merek%0D%0A%0D%0Aabstract%0D%0A%0D%0AThis+study+aims+to+determine+the+influence+of+brand+image%2C+brand+awareness+and%0D%0Abrand+loyalty+to+the+formation+of+Honda+CRV+Car+brand+equity+in+Bandar+Lampung.+The%0D%0Apopulation+of+this+study+is+the+owner+of+Honda+CRV+car+in+Bandar+Lampung.%0D%0AIt+consists+of+several+variables%3A+Brand+Image+is+a+holistic+form+for+all+brand%0D%0Aassociations+related+to+the+brand.+Brand+Awareness+is+a+strong+impression+stored+in+the%0D%0Amemory+that+is+reflected+in+the+customer's+ability+to+recall+or+re-recognize+a+brand+under%0D%0Adifferent+conditions.+Brand+Loyalty+is+a+strong+commitment+that+customers+hold+to+repurchase%0D%0Aor+continue+to+subscribe+to+a+good+or+service+consistently+in+the+future.%0D%0AData+collected+by+questionnaires+that+have+been+tested+for+validity+and+reliability.%0D%0AData+analysis+technique+used+is+multiple+regression.+The+results+of+this+study+indicate+that%0D%0Abrand+image%2C+brand+awareness+and+brand+loyalty+positively+affect+the+formation+of+brand%0D%0Aequity+can+be+accepted+based+on+the+value+t+statistics.+However%2C+further+research+is+needed%0D%0Abased+on+the+findings+of+this+research+by+placing+brand+loyalty+variable+as+intervening%0D%0Avariable.%0D%0AKeywords%3A+Brand+Image%2C+Brand+Awareness%2C+Brand+Loyalty&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS+&rft.date=2018-03-09&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F30850%2F1%2FABSTARCT%2520%2528ABSTRAK%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F30850%2F19%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F30850%2F20%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++RUCI+DANDY+ARIWIBOWO+BIMANTARA%2C+1441011053++(2018)+ANALISIS+CITRA+MEREK%2C+KESADARAN+MEREK+DAN+KESETIAAN+MEREK+TERHADAP+PEMBENTUKAN+EKUITAS+MEREK+MOBIL+HONDA+CRV+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F30850%2F