?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PRODUK%2C+LOKASI+DAN+WORD+OFF+MOUTH%0D%0ACOMMUNICATION+TERHADAP+MINAT+BELI+PADA%0D%0AHOME+INDUSTRI+KERAJINAN+JATI+JEPARA%0D%0ADESA+KALISARI+KECAMATAN+NATAR%0D%0AKABUPATEN+LAMPUNG+SELATAN&rft.creator=Herni+Desriyani%2C+1413031022&rft.subject=LB+Theory+and+practice+of+education&rft.description=ABSTRAK%0D%0APENGARUH+KUALITAS+PRODUK%2C+LOKASI+DAN+WORD+OFF+MOUTH%0D%0ACOMMUNICATION+TERHADAP+MINAT+BELI+PADA%0D%0AHOME+INDUSTRI+KERAJINAN+JATI+JEPARA%0D%0ADESA+KALISARI+KECAMATAN+NATAR%0D%0AKABUPATEN+LAMPUNG+SELATAN%0D%0AOleh%0D%0AHerni+Desriyani%0D%0AMinat+Beli+sangat+berhubungan+dengan+perasaan+dan+emosi%2C+bila+seseorang%0D%0Amerasa+senang+dan+puas+dalam+barang+atau+jasa+hal+itu+akan+memperkuat+minat%0D%0Abeli%2C+ketidakpuasan+biasanya+menghilangkan+minat.+Minat+beli+yang+ada+dalam%0D%0Adiri+konsumen+meerupakan+fenomena+yang+sangat+penting+dalam+kegiatan%0D%0Apemasaran%2C+minat+beli+merupakan+suatu+perilaku+konsumen+yang+melandaskan%0D%0Asuatu+keputusan+pembelian+yang+hendak+dilakukannya.%0D%0ABerdasarkan+penelitian+pendahuluan+yang+dilakukan+di+Home+Industri+Kerajinan%0D%0AJati+Jepara+Kecamatan+Natar+Kabupaten+Lampung+Selatan+ini+diketahui+bahwa%0D%0Aminat+beli+konsumen+tergolong+rendah%2C+Tujuan+penelitian+ini+adalah+untuk%0D%0Amemperoleh+data+dan+mengetahui+peengaruh+positif+kualitas+produk+%2C+lokasi+dan%0D%0Aword+of+mouth+communication+terhadap+minat+beli+konsumen+pada+Home+Industri%0D%0AKerajinan+Jati+Jepara+Kecamatan+Natar+Kabupaten+Lampung+Selatan.+Populasi%0D%0Apenelitian+ini+adalah+konsumen+Home+Industri+Kerajinan+Jati+Jepara+Kecamatan%0D%0ANatar+Kabupaten+Lampung+Selatan.+Teknik+pengambilan+sampel+yaitu+non%0D%0Aprobability+sampling+dengan+menggunakan+rumus+Slovin+didapat+sebanyak+55%0D%0Akonsumen%2C+Metode+yang+digunakan+adalah+deskriptif+verifikatif+dengan%0D%0Amenggunakan+pendekatan+ex-posy+dan+survey.+Hasil+penelitian+ini+menunjukkan%0D%0Abahwa%2C+ada+pengaruh+kualitas+produk%2C+kualitas+produk+%2C+lokasi+dan+word+of+mouth%0D%0Acommunication+terhadap+minat+beli+konsumen+pada+Home+Industri+Kerajinan+Jati%0D%0AJepara+Kecamatan+Natar+Kabupaten+Lampung+Selatan.+Berdasarkan+analisis+data%0D%0Adiperoleh+Fhitung+97%2C874+%3E+Ftabel+2%2C79+yang+ditunjukkan+dengan+regresi+linier%0D%0Amultiple+dengan+koefisien+determinasi+(r2)+0%2C852+yang+berarti+keputusam%0D%0Apembelian+konsumen+dipengaruhi+oleh+variabel+kualitas+produk%2C+lokasi+dan+word%0D%0Aof+mouth+communication+sebesar+85%2C2%25+sisanya+14%2C8%25+dipengaruhi+oleh+faktor%0D%0Alain.%0D%0AKata+kunci+%3A+Kualitas+produk%2C+lokasi+dan+word+of+mouth+communication%0D%0AABSTRACT%0D%0ATHE+IMPLICATION+OF+PRODUCT+QUALITY%2C+LOCATION+AND+WORD%0D%0AOF+MOUTH+COMMUNICATION+TOWARDS+THE+PURCHASE%0D%0AINTENSTION+OF+JEPARA+TEAK+WOORCRAFT%0D%0AHOME+INDUSTRY+IN+KALISARI%2C+NATAR%2C%0D%0ASOUTH+LAMPUNG%0D%0ABy%0D%0AHerni+Desriyani%0D%0ABuying+interest+is+strongly+associated+with+feelings+and+emotions%2C+when+one+is%0D%0Ahappy+and+satisfied+with+goods+or+services+it+will+reinforce+buying+interest%2C%0D%0Adissatisfaction+usually+deprives+interest.+Consumer+buying+interest+is+a+very%0D%0Aimportant+phenomenon+in+marketing+activities%2C+buying+interest+is+consumer%0D%0Abehavior+based+on+purchasing+decisions+that+must+be+done.%0D%0ABased+on+preliminary+research+conducted+at+Home+Industry+of+Jati+Jepara+Handicraft%0D%0ANatar+Subdistrict+of+South+Lampung+Regency+is+diketahuo+that+consumer+buying%0D%0Ainterest+is+low%2C+The+purpose+of+this+research+is+to+obtain+data+and+know+positive%0D%0Ainfluence+of+product+quality%2C+location+and+word+of+mouth+communication+to%0D%0Aconsumer+buying+interest+on+Home+Industry+of+Jati+Jepara+Handicraft+Natar%0D%0ADistrict+of+South+Lampung+Regency.+The+population+of+this+research+is+the%0D%0Aconsumer+of+Home+Industry+of+Jati+Jepara+Handicraft+Natar+District+of+South%0D%0ALampung+Regency.+Sampling+technique+that+is+non+probability+sampling+by+using%0D%0ASlovin+formula+obtained+as+many+as+55+consumer%2C+The+method+used+is+descriptive%0D%0Averifikatif+by+using+approach+of+ex-posy+and+survey.+The+results+of+this+study%0D%0Aindicate+that%2C+there+is+influence+of+product+quality%2C+product+quality%2C+location+and%0D%0Aword+of+mouth+communication+to+consumer+buying+interest+in+Home+Industry+Jati%0D%0AJepara+Handicraft+Natar+District+South+Lampung+Regency.+Based+on+data+analysis%0D%0Aobtained+Fcount+97%2C874%3E+Ftabel+2%2C79+indicated+by+multiple+linear+regression+with%0D%0Acoefficient+of+determination+(r2)+0%2C852+which+mean+consumer+purchasing+decision%0D%0Ais+influenced+by+product+quality+variable%2C+location+and+word+of+mouth%0D%0Acommunication+equal+to+85%2C2%25+14%2C8+%25+influenced+by+other+factors.%0D%0AKeywords+%3A+Product+Quality%2C+Location+and+Word+Of+Mouth+Communication&rft.publisher=FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN&rft.date=2018-03-15&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F30912%2F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