?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+DIMENSI+CELEBRITY+ENDORSER+TERHADAP+KEPUTUSAN%0D%0APEMBELIAN+PRODUK+PEMBERSIH+WAJAH+MEREK+GARNIER+LIGHT%0D%0ACOMPLETE+SUPER+FOAM%0D%0A(Studi+pada+Konsumen+di+Kota+Bandar+Lampung)&rft.creator=YUNITA+FELANI+%2C+1311011175&rft.subject=HD61+Risk+Management&rft.description=Penelitian+ini+bertujuan+untuk+menjelaskan+pengaruh+dimensi+celebrity%0D%0Aendorser+yakni+trustworthiness%2C+expertise%2C+attractiveness%2C+respect%2C+similarity%0D%0Aterhadap+keputusan+pembelian+konsumen.+Metode+yang+digunakan+penelitian+ini%0D%0Aadalah+metode+analisis+deskriptif+verifikatif.+Pretest+menggunakan+validitas%0D%0Adengan+teknik+analisis+faktor+Kaiser-Mayer-Olkin+Measure+of+Sampling+Adequacy%0D%0A(KMO+MSA)+dan+reabilitas+menggunakan+koefisien+Croanbach%E2%80%99s+Alpa.%0D%0APengumpulan+data+dilakukan+melalui+penyebaran+kuesioner+kepada+100+responden%0D%0Aberdasarkan+teknik+non+probability+sampling+dengan+metode+purposive+sampling%0D%0Adan+beberapa+kriteria.+Analisis+data+menggunakan+regresi+linier+berganda+dengan%0D%0Abantuan+SPSS+22.0.%0D%0AHasil+analisis+menunjukkan+secara+keseluruhan+dimensi+variabel+celebrity%0D%0Aendorser+yakni+trustworthiness%2C+expertise%2C+attractiveness%2C+respect%2C+similarity%0D%0Aberperan+dalam+variabel+pengambilan+keputusan+pembelian+sebesar+65%25+sisanya%0D%0Adipengaruhi+variabel+lain+yang+tidak+diteliti.+Berdasarkan+hasil+standardized%0D%0Acoefficients+beta+nilai+pengaruh+terbesar+pada+variable+daya+tarik.%0D%0AKata+kunci+%3A+celebrity+endorsement%2C+trustworthiness%2C+expertise%2C+attractiveness%2C%0D%0Arespect%2C+similarity%2C+keputusan+pembelian%0D%0A%0D%0A%0D%0AThis+research+aims+to+describe+the+influence+of+celebrity+endorser%0D%0Adimensions%3A+trustworthiness%2C+expertise%2C+attractiveness%2C+respect%2C+and+similarity+on%0D%0Acustomers+purchase+decisions.+The+method+used+in+this+research+were+done%0D%0Athrough+descriptive+and+verificative+analysis.+The+pretest+was+done+using+the%0D%0Avalidity+factor+analysis+of+Kaiser-Mayer-Olkin+Measure+of+Sampling+Adequacy%0D%0A(KMO+MSA)+and+the+reability+was+calculated+using+Croanbach%E2%80%99s+Alpha%0D%0Acoefficient.The+data+collection+technique+was+done+by+distributing+questionnaires%0D%0Ato+100+respondents+selected+with+non+probability+sampling+technique+and%0D%0Apurposive+sampling+method+with+some+predefined+criteria.+The+data+analysis+was%0D%0Aused+multiple+linear+regression+analysis+with+help+SPSS+22.0.%0D%0AThe+results+of+the+calculated+analysis+showed+that+the+dimensions+of+the%0D%0Acelebrity+endorser+variables+consisting+of+trustworthiness%2C+expertise%2C%0D%0Aattractiveness%2C+respect+and+similarity+play+an+important+role+in+customers%0D%0Apurchase+decisions+variable+by+65%25+and+the+rest+was+influenced+by+other%0D%0Aunspecified+variables.+Based+on+the+result+of+the+standardized+beta+coefficients%2C%0D%0Athe+value+with+the+biggest+influence+was+the+variable+of+attractiveness.%0D%0AKeywords%3A+celebrity+endorsement%2C+trustworthiness%2C+expertise%2C+attractiveness%2C%0D%0Arespect%2C+similarity%2C+purchase+decisions&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2018-02-23&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31025%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31025%2F17%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31025%2F18%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++YUNITA+FELANI+%2C+1311011175++(2018)+PENGARUH+DIMENSI+CELEBRITY+ENDORSER+TERHADAP+KEPUTUSAN+PEMBELIAN+PRODUK+PEMBERSIH+WAJAH+MEREK+GARNIER+LIGHT+COMPLETE+SUPER+FOAM+(Studi+pada+Konsumen+di+Kota+Bandar+Lampung).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F31025%2F