?url_ver=Z39.88-2004&rft_id=1346051018&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+HARGA%2C+LOKASI%2C+DAN+PROMOSI+TERHADAP+KEPUTUSAN%0D%0APEMBELIAN+JASA+EMPIRE+GYM%0D%0A(Studi+Pada+Konsumen+Empire+Gym)&rft.creator=ROSIHAN+ANWAR%2C++1346051018&rft.subject=HF+Commerce&rft.subject=RA+Public+aspects+of+medicine&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+harga%2C+lokasi%2C+dan+promosi+terhadap%0D%0Akeputusan+pembelian+di+Empire+Gym.+Penelitian+ini+dilakukan+pada+konsumen+Empire+Gym%0D%0Adengan+jumlah+sampel+sebanyak+60+responden%2C+teknik+sampel+yang+digunakan+adalah+teknik+nonprobability%0D%0Asamplingdan+metode+pengambilan+sampel+menggunakan+Purposive+Sampling.+Jenis%0D%0Apenelitian+yang+digunakan+adalah+kuantitatif+eksplanatif+dan+menggunakan+teknik+analisisdata%0D%0Adeskriptif%2Cuji+regresi+linier+berganda%2C+uji+asumsi+klasik+dan+uji+hipotesis+dengan+menggunakan%0D%0Abantuan+softwareSPSS+23+for+Windows+evaluation+Version%0D%0AHasil+penelitian+ini+menunjukkan+bahwa+variabel+harga+berpengaruh+positif+dan+tidak+signifikan%0D%0Aterhadap+keputusan+pembelian%2C+variabel+lokasi+berpengaruh+positif+dan+tidak+signifikan+terhadap%0D%0Akeputusan+pembelian+dan+variabel+promosi+berpengaruh+positif+dan+signifikan+terhadap%0D%0Akeputusan+pembelian.+Untuk+penelitian+selanjutnya+Peneliti+selanjutnya+dapat+mengembangkan%0D%0Apenelitian+ini+dengan+meneliti+faktor+lain+yang+dapat+mempengaruhi+keputusan+pembelian%2C%0D%0Amisalnya+faktor+kualitas+pelayanan.+Peneliti+selanjutnya+juga+dapat+menggunakan+metode+lain%0D%0Adalam+meneliti+keputusan+pembelian%2C+misalnya+melalui+wawancara+mendalam+terhadap%0D%0Aresponden%2C+sehingga+informasi+yang+diperoleh+dapat+lebih+bervariasi+dan+mendapatkannya+secara%0D%0Alangsung+dan+bagi+Empire+Gymdiharapkan+kedepannya+pemilik+Empire+Gym+mampu%0D%0Ameningkatkan+atau+mempertahankan+mutu+jasa+Empire+Gym.%0D%0AKata+Kunci%3A%2C+Harga%2C+Lokasi%2C+Keputusan+Pembelian+dan+Promosi%0D%0A%0D%0Aabstract%0D%0A%0D%0AThis+study+aims+to+determine+the+effect+of+price%2C+location%2C+and+promotion+of+purchasing+decisions%0D%0Ain+the+Empire+Gym.+This+research+was+conducted+on+consumer+Empire+Gym+with+the+number+of%0D%0Asamples+counted+60+respondents%2C+the+sample+technique+used+was+non-probability+sampling%0D%0Atechnique+and+sampling+method+using+Purposive+Sampling.+The+type+of+research+used+is%0D%0Aquantitative+explanative+and+using+descriptive+data+analysis+techniques%2C+multiple+linear%0D%0Aregression+test%2C+classical+assumption+test+and+hypothesis+test+using+SPSS+23+software+for%0D%0AWindows+evaluation+Version.%0D%0AThe+results+of+this+study+indicate+that+the+price+variable+has+a+positive+and+insignificant+effect+on%0D%0Athe+purchase+decision%2C+location+variable+has+positive+and+insignificant+effect+on+purchasing%0D%0Adecision+and+promotion+variable+have+positive+and+significant+effect+to+purchasing+decision.+For%0D%0Afurther+research+Researchers+can+further+develop+this+research+by+examining+other+factors+that%0D%0Acan+influence+purchasing+decisions%2C+such+as+service+quality+factors.+The+next+researcher+can+also%0D%0Ause+other+methods+in+researching+purchasing+decisions%2C+for+example+through+in-depth+interviews%0D%0Aof+respondents%2C+so+that+the+information+obtained+can+be+more+varied+and+get+it+directly+and+for%0D%0Athe+Empire+Gym+expected+future+Empire+Gym+owners+can+improve+or+maintain+the+quality+of%0D%0AEmpire+Gym+services.%0D%0AKeywords%3ALocation%2CPrice%2C+Purchase+Decision+and+Promotion&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2018-03-20&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31042%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31042%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31042%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ROSIHAN+ANWAR%2C+1346051018++(2018)+PENGARUH+HARGA%2C+LOKASI%2C+DAN+PROMOSI+TERHADAP+KEPUTUSAN+PEMBELIAN+JASA+EMPIRE+GYM+(Studi+Pada+Konsumen+Empire+Gym).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C++UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F31042%2F