?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+E-SERVICE+QUALITY+TERHADAP+E-SATISFACTION+YANG%0D%0ABERDAMPAK+PADA+E-+LOYALTY+(studi+pada+situs+belanja+online%0D%0ABukalapak.com)&rft.creator=SEPNI+LORENA+%2C+1411011122&rft.subject=HB+Economic+Theory&rft.description=E-commerce+di+Indonesia+terus+berkembang+pesat%2C+dengan+banyak+bermunculan%0D%0Aperusahaan-perusahaan+berbasis+internet.+Menghadapi+persaingan+yang+semakin%0D%0Apesat%2C+perusahaan+dituntut+untuk+menerapkan+suatu+kebijakan-kebijakan+yang%0D%0Astrategis+menyangkut+pelayanan+guna+mengantisipasi+persaingan+yang+semakin%0D%0Akompetitif.+Bisnis+yang+berbentuk+jasa+kualitas+pelayanan+merupakan+salah+satu%0D%0Afaktor+yang+dapat+mempengaruhi+kepuasan+dan+loyalitas+pelanggan.Oleh+karena%0D%0Aitu%2C+maka+penting+diadakannya+penelitian+untuk+mengetahui+bagaimana+pengaruh%0D%0Akualitas+layanan+elektronik+terhadap+kepuasan+pelanggan+online+dan+dampaknya%0D%0Aterhadap+loyalitas+online+pada+pelanggan+situs+berbelanja+Bukalapak.%0D%0ATujuan+penelitian+adalah+untuk+mengetahui+pengaruh+kualitas+layanan+elektronik%0D%0Aterhadap+kepuasan+konsumen+online+yang+berdampak+terhadap+loyalitas%0D%0Akonsumen+situs+belanja+online+Bukalapak.+.+Jenis+penelitian+adalah+kausalitas%0D%0Apendekatan+kuantitatif.Populasi+penelitian+adalah+konsumen+Bukalapak+yang%0D%0Asudah+menggunakan+situs+minimal+2+kali.+Pengambilan+sampel+menggunakan%0D%0Ametode+non-probability+sampling+dengan+teknik+Purposive+Sampling.Teknik%0D%0Apengumpulan+data+dengan+kuesioner+sebanyak+100+responden.+Pengujian+validitas%0D%0Afaktor+analisis%2C+uji+reliabilitas+menggunakan+Cronbach%E2%80%99s+Alpa+dan+uji+normalitas%0D%0Adata+menggunakan+Kolmogrov-Smirnov.+Teknik+analisis+data+menggunakan%0D%0Aanalisis+jalur+dengan+program+SPSS.+Hasil+penelitian+variabel+e-service+quality%0D%0Aberpengaruh+signifikan+terhadap+e-loyalty+secara+tidak+langsung+melaluiesatisfaction%0D%0Apelanggan+Bukalapak+sebesar+72%2C8%25+sedangkan+sisanya+27%2C2%25%0D%0Adipengaruhi+oleh+variabel+lain%0D%0AKata+kunci+%3A+e-commerce%2C+kualitas+layanan+elektronik%2C+kepuasan+online%2C+loyalitas%0D%0Aonline%0D%0A%0D%0AABSTRACT%0D%0A%0D%0A%0D%0AE-commerce+in+Indonesia+has+growth+rapidly.+The+number+of+companies+based%0D%0Ainternet+in+Indonesia+continue+to+increase.+to+deal+with+the+rapidly+competition%2Cthe%0D%0Acompany+required+to+implementing+stategic+polities+about+service+quality+to%0D%0Aanticipate+the+competition+an+increasingly+competitive.in+business+based+on%0D%0Aservices+%2C+service+quality+is+one+of+factors+that+could+affect+customer+satisfaction%0D%0Aand+loyalty.+Therefore%2C+it+is+important+research+to+know+how+to+influence+the+eservice%0D%0Aquality+toe-satisfaction+and+impact+to+e-+loyalty+in+the+online+shopping%0D%0Asite+Bukalapak%0D%0AThe+purpose+of+this+study+was+to+determine+the+influence+of+e-service%0D%0Aquality+on+e-satisfaction+and+the+impact+to+e-loyalty+of+online+sites+Bukalapak%0D%0Aonline+shoping+site.+The+type+of+research+is+causality+quantitative+approach.+The%0D%0Apopulation+ofresearch+is+customes+who+has+made+more+transaction+or+equal+2%0D%0Atimes+on+online+shoping+sites+Bukalapak..+Thesampling+uses+non-probability%0D%0Asampling+method+with+Purposive+Sampling+technique.+Data+collection+techniques%0D%0Auses+questionnaires+as+much+as+100+respondents.+Validity+test+using+factor%0D%0Aanalysis%2C+reliability+test+using+Cronbach's+Alpa+and+test+data+normality+using%0D%0AKolmogrov-Smirnov.+Data+analysis+technique+use+path+analys+with+SPSS%0D%0Aprogram.+The+result+of+research+of+e-service+quality+variable+significantly+to+eloyalty%0D%0Aindirectly+through+e-customer+satisfaction+of+Bukalapak+72%2C8%25+while+the%0D%0Arest+27%2C2%25+is+influence+by+other+variable%0D%0Akeyword+%3A+e-commerce%2C+e-service+quality%2C+e-satisfaction%2C+e-loyalty.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS+&rft.date=2018-04-10&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31085%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31085%2F11%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31085%2F12%2FSKRIPSI%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=++SEPNI+LORENA+%2C+1411011122++(2018)+PENGARUH+E-SERVICE+QUALITY+TERHADAP+E-SATISFACTION+YANG+BERDAMPAK+PADA+E-+LOYALTY+(studi+pada+situs+belanja+online+Bukalapak.com).++FAKULTAS+EKONOMI+DAN+BISNIS+%2C+UNIVERITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F31085%2F