?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+DIMENSI+STORE+ATMOSPHERE+TERHADAP%0D%0AKEPUTUSAN+PEMBELIAN+PADA+CENTRAL+KULINER%0D%0ABANDAR+LAMPUNG&rft.creator=M+Abduh+Firman%2C+1311011097&rft.subject=HD61+Risk+Management&rft.description=Manajemen%2C+Fakultas+Ekonomi+Dan+Bisnis+Universitas+Lampung%0D%0ACentral+Kuliner+adalah+salah+satu+pujasera+yang+berada+di+Bandar+Lampung%0D%0APenelitian+ini+bertujuan+untuk+menjelaskan+pengaruh+dimensi+store+atmosphere%0D%0Aterhadap+Keputusan+Pembelian.+Metode+yang+digunakan+dalam+penelitian+ini%0D%0Aadalah+metode+analisis+deskriptif+dan+verifikatif.+Jenis+data+yang+digunakan+adalah%0D%0Adata+kuantitatif.+Sumber+data+pada+penelitian+ini+adalah+data+primer+dan+data%0D%0Asekunder.+Pengumpulan+data+dilakukan+melalui+penyebaran+kuesioner+kepada+100%0D%0Aresponden+yang+dipilih+berdasarkan+teknik+pengambilan+sampel+Non+Probability%0D%0ASampling+dengan+menggunakan+metode+Purposive+Sampling+dan+beberapa+kriteria%0D%0Ayang+telah+ditetapkan.+Analisis+data+menggunakan+analisis+regresi+linier+berganda%0D%0Adengan+bantuan+SPSS+21.0.%0D%0AHasil+penelitian+ini+menunjukkan+bahwa+dimensi+kebersihan%2C+musik%2C+aroma%2C+suhu%2C%0D%0Apencahayaan%2C+warna+dan+tampilan+atau+tata+letak+berpengaruh+positif+secara%0D%0Asignifikan+terhadap+keputusan+pembelian+dengan+sumbangan+sebesar+76%2C4%25+dan%0D%0Asisanya+dipengaruhi+oleh+variabel+lain.+Hasil+analisis+uji+F+diketahui+bahwa%0D%0Adimensi+kebersihan+(X1)%2C+dimensi+musik+(X2)%2C+dimensi+aroma+(X3)%2C+dimensi+suhu%0D%0A(X4)%2C+dimensi+pencahayaan+(X5)%2C+dimensi+warna+(X6)%2C+dan+dimensi+tampilan+atau%0D%0Atata+letak+(X7)+berpengaruh+signifikan+terhadap+keputusan+pembelian+(Y)%2C+pada%0D%0Ahasil+uji+t%2C+dimensi+kebersihan+(X1)%2C+dimensi+musik+(X2)%2C+dimensi+aroma+(X3)%2C%0D%0Adimensi+suhu+(X4)%2C+dimensi+pencahayaan+(X5)%2C+dimensi+warna+(X6)%2C+dan+dimensi%0D%0Atampilan+atau+tata+letak+(X7)+berpengaruh+signifikan+terhadap+keputusan%0D%0Apembelian+(Y).%0D%0AKata+kunci+%3A+Store+atmosphere+dan+Keputusan+Pembelian%0D%0A%0D%0AManagement%2C+Faculty+Economic+and+Business+University+Of+Lampung%0D%0ACentral+Kuliner+is+one+of+the+pujasera+located+in+Bandar+Lampung.+This+research%0D%0Aaims+to+clarify+the+influence+of+store+atmosphere+to+purchase+decision.+The%0D%0Aresearch+method+used+is+descriptive+and+verification.+The+type+of+data+used+is%0D%0Aqualitative+and+quantitative+data.+Primary+and+secondary+data+were+used+in+this%0D%0Aresearch.+The+data+was+collected+through+the+distribution+of+questionnaires+to+100%0D%0Aselected+respondents+based+on+technique+of+non-probability+sampling+by+using%0D%0Apurposive+sampling+method+and+some+criteria+that+have+been+set.+Data+analysis%0D%0Ausing+multiple+linear+regression+analysis+with+the+help+of+SPSS+21.0.%0D%0AThe+result+from+this+research+is+dimension+cleanliness%2C+music%2C+scent%2C+temperature%2C%0D%0Alighting%2C+color+and+display+or+layout+has+a+influence+positive+and+significant+on%0D%0Apurchase+decision+as+much+as+76%2C4%25+and+rest+influence+by+other+variables.+The+F%0D%0Atest+result+found+that+the+dimension+cleanliness+(X1)%2C+dimension+music+(X2)%2C%0D%0Adimension+scent+(X3)%2C+dimension+temperature+(X4)%2C+dimension+lighting+(X5)%2C%0D%0Adimension+color+(X6)+and+dimension+display+or+layout+(X7)+significantly+influence%0D%0Aon+purchase+decision+(Y).+The+t+test%2C+the+dimension+cleanliness+(X1)%2C+dimension%0D%0Amusic+(X2)%2C+dimension+scent+(X3)%2C+dimension+temperature+(X4)%2C+dimension+lighting%0D%0A(X5)%2C+dimension+color+(X6)+and+dimension+display+or+layout+(X7)+significantly%0D%0Ainfluence+on+purchase+decision+(Y).%0D%0AKeywords+%3A+Store+Atmosphere+and+Purchase+Decision&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2018-03-15&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31086%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31086%2F9%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31086%2F10%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++M+Abduh+Firman%2C+1311011097++(2018)+PENGARUH+DIMENSI+STORE+ATMOSPHERE+TERHADAP+KEPUTUSAN+PEMBELIAN+PADA+CENTRAL+KULINER+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F31086%2F