?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+ATRIBUT+PRODUK%2C+KETIDAKPUASAN+KONSUMEN%2C+DAN+MENCARI+VARIASI+TERHADAP+PERILAKU+PERPINDAHAN+MEREK+SMARTPHONE+DI+BANDAR+LAMPUNG%0D%0A(Studi+pada+Mahasiswa+Ex+Pengguna+Smartphone+Android+yang+Beralih+ke+iPhone+di+Fakultas+Ekonomi+dan+Bisnis+Universitas+Lampung)&rft.creator=APRILIA+PRATIWI%2C+1311011022&rft.subject=HD61+Risk+Management&rft.description=%0D%0APenelitian+ini+dilatarbelakangi+oleh+adanya+penurunan+penjualan+dan+market+share+smartphone+Android+pada+periode+tertentu+yang+mengidentifikasikan+telah+terjadi+fenomena+berpindahnya+pengguna+smartphone+dengan+merek+tertentu+yang+bersistem+operasi+Android+ke+smartphone+merek+lain+dengan+sistem+operasi+lainnya.+Tujuan+penelitian+ini+adalah+untuk+mengetahui+pengaruh+atribut+produk%2C+ketidakpuasan+konsumen%2C+dan+mencari+variasi+terhadap+perilaku+perpindahan+merek+smartphone+Android+ke+iPhone.+Populasi+pada+penelitian+ini+adalah+pengguna+iPhone+di+Fakultas+Ekonomi+dan+Bisnis+Universitas+Lampung%2C+dengan+sampel+sebanyak+100+responden.+Pengambilan+sampel+dalam+penelitian+ini+menggunakan+metode+nonprobability+sampling+dengan+teknik+purposive+sampling.+Metode+analisis+statistik+yang+digunakan+terdiri+dari+analisis+regresi+linear+berganda%2C+uji+signifikan+berbasis+nilai+t+hitung%2C+uji+signifikan+berbasis+nilai+F+hitung%2C+dan+nilai+koefisien+determinasi+(R2).+Hasil+penelitian+menunjukkan+bahwa+variabel+atribut+produk%2C+ketidakpuasan+konsumen%2C+dan+mencari+variasi+berpengaruh+positif+dan+signifikan+terhadap+perilaku+perpindahan+merek.+Variabel+yang+paling+dominan+memengaruhi+perilaku+perpindahan+merek+adalah+variabel+mencari+variasi.%0D%0AKata+kunci%3A+atribut+produk%2C+ketidakpuasan+konsumen%2C+mencari+variasi%2C+dan+perilaku+perpindahan+merek%0D%0A%0D%0AThis+study+is+motivated+by+the+decrease+in+sales+and+market+share+of+Android+smartphpne+in+a+certain+period+that+identifies+has+been+a+phenomenom+of+switching+smartphone+users+in+a+certain+brand+with+the+Android+operating+system+to+the+other+smartphone+brand+with+other+operating+systems.+The+purpose+of+this+study+is+to+determine+the+influence+of+product+attributes%2C+consumer+dissatisfaction%2C+and+variety+seeking+on+brand+switching+behavior+of+Android+smartphone+to+iPhone.+Population+in+this+study+is+iPhone+users+in+Faculty+of+Economics+and+Business+University+of+Lampung%2C+with+a+sample+of+100+respondents.+Sampling+in+this+study+using+nonprobability+sampling+method+with+purposive+sampling+technique.+Statistical+analysis+method+was+used+consists+of+regression+multiple+linear+analysis%2C+significant+test+based+on+t+value%2C+significant+test+based+on+F+value%2C+and+coefficient+of+determination+(R2)+value.+The+result+showed+that+the+variable+product+attributes%2C+consumer+dissatisfaction%2C+and+variety+seeking+influencing+positive+and+significantly+on+brand+switching+behavior.+The+most+dominant+variable+affect+the+brand+switching+behavior+is+variety+seeking.%0D%0AKeywords%3A+product+attributes%2C+consumer+dissatisfaction%2C+variety+seeking%2C+and+brand+switching+behavior&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2018-03-15&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31121%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31121%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31121%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++APRILIA+PRATIWI%2C+1311011022++(2018)+PENGARUH+ATRIBUT+PRODUK%2C+KETIDAKPUASAN+KONSUMEN%2C+DAN+MENCARI+VARIASI+TERHADAP+PERILAKU+PERPINDAHAN+MEREK+SMARTPHONE+DI+BANDAR+LAMPUNG+(Studi+pada+Mahasiswa+Ex+Pengguna+Smartphone+Android+yang+Beralih+ke+iPhone+di+Fakultas+Ekonomi+dan+Bisnis+Universitas+Lampung).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F31121%2F