?url_ver=Z39.88-2004&rft_id=1416051033&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PERAN+ELECTRONIC+WORD+OF+MOUTH+DALAM+MEMPROMOSIKAN%0D%0ADESTINASI+WISATA+TAMAN+NASIONAL+WAY+KAMBAS%0D%0A(Studi+pada+Pengguna+Instagram+Bandar+Lampung)&rft.creator=ERVAN+SUBAIDI+%2C+1416051033&rft.subject=HD28+Management.+Industrial+Management&rft.subject=Kehutanan&rft.description=Tujuan+penelitian+ini+untuk+mengetahui+peran+Electronic+Word+of+Mouth+dalam%0D%0Amempromosikan+destinasi+wisata+Taman+Nasional+Way+Kambas+dimedia+sosial%0D%0Ainstagram.+Penelitian+ini+menggunakan+metode+deskriptif+kualitatif.+Data+dalam%0D%0Apenelitian+ini+dikumpulkan+melalui+wawancara+dan+observasi.+Hasil+penelitian+ini%0D%0Amengindikasi+beberapa+hal+terkait+dari+intensitas+masyarakat+saat+ini+dalam%0D%0Amengakses+setiap+informasi+apapun+melalui+internet+khususnya+media+sosial%2C+hal%0D%0Aini+ditujukan+dan+banyak+interaksi+dan+ulasan+yang+dilakukan+oleh+pengguna%0D%0Ainstagram+disosial+media%0D%0AVariabel+electronic+word+of+mouth+sangat+berperan+pada+media+sosial+instagram%0D%0Amengenai+Taman+Nasional+Way+Kambas+dan+Perkembangan+pengguna+internet%0D%0Ayang+demikian+pesat%2C+maka+arus+pertukaran+informasi+dapat+terjadi+dalam%0D%0Ahitungan+detik.+Sumber+informasi+tidak+selalu+datang+dari+sumber+resmi%2C+beberapa%0D%0Aakun+pribadi+pun+seperti+lampungeh%2C+lampunginsta%2C+explorelampung%2C%0D%0Apotretlampung%2C+ilovelampung+dan+lain-laindapat+memberikan+fenomena+ini%0D%0Amemunculkan+informasi+yang+kemudian+dibaca+dan+dipercayaoleh+banyak%0D%0Apengguna.+Dengan+demikian+banyak+kemudian+muncul+akun-akun+pribadi+atau%0D%0Aakun+tak+resmi+yang+kemudian+terkenal+karena+perannya+memberikan+informasi+di%0D%0Adunia+maya.Electronic+Word+of+Mouth+(e-WOM)+merupakan+bentuk+komunikasi%0D%0Apemasaran+yang+berisi+tentang+pernyataan+positif+atau+negatif+yang+dilakukan%0D%0Apelanggan+potensial%2C+pelanggan+maupun+mantan+pelanggan+tentang+suatu+produk%0D%0Aatau+perusahaan%2C+yang+tersedia+bagi+banyak+orang+atau+lembaga+melalui+media%0D%0AInternet.%0D%0AKata+Kunci+%3A+Electronic+Word+of+Mouth%2C+Promosi+dan+Taman+Nasional+Way%0D%0AKambas%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0A%0D%0AThe+purpose+of+this+research+is+to+know+the+role+of+the+Electronic+Word+of+Mouth%0D%0Ain+promoting+tourist+destinations+in+the+Way+Kambas+National+Park+instagram%0D%0Asocial+media.+This+research+uses+qualitative+descriptive+method.+Data+collection+is%0D%0Adone+with+the+interview%2C+observation.+The+results+of+this+study+indicate+some%0D%0Arelated+issues+of+the+current+intensity+of+the+community+in+accessing+any%0D%0Ainformation+via+the+internet%2C+especially+social+media%2C+it+is+addressed+and+many%0D%0Ainteractions+and+reviews+conducted+by+users+instagram+social+media.%0D%0AElectronic+word+of+mouth+variables+play+an+important+role+in+instagram+media%0D%0Aabout+Way+Kambas+National+Park+and+the+rapid+growth+of+Internet+users%2C+the+flow%0D%0Aof+information+exchange+can+occur+within+seconds.+Sources+of+information+do+not%0D%0Aalways+come+from+official+sources%2C+some+personal+accounts+such+as+lampungeh%2C%0D%0Alampunginsta%2C+explorelampung%2C+portrait+glazed%2C+ilovelampung+etc.+can+provide%0D%0Athis+phenomenon+generating+information+that+is+then+read+and+trusted+by+many%0D%0Ausers.+Thus+many+later+appeared+personal+accounts+or+unofficial+accounts+are%0D%0Athen+famous+for+its+role+of+providing+information+in+cyberspace.+Electronic+Word%0D%0Aof+Mouth+(e-WOM)+is+a+form+of+marketing+communication+that+contains+about%0D%0Apositive+or+negative+statements+made+by+potential+customers%2C+customers+as+well+as%0D%0Aformer+customers+about+a+product+or+company%2C+available+to+many+people+or%0D%0Ainstitutions+through+the+medium+of+the+Internet.%0D%0AKeyword+%3A+Electronic+Word+of+Mouth%2C+Promotion+and+Way+Kambas+National%0D%0APark&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+&rft.date=2018-04-19&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31186%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31186%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31186%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ERVAN+SUBAIDI+%2C+1416051033++(2018)+PERAN+ELECTRONIC+WORD+OF+MOUTH+DALAM+MEMPROMOSIKAN+DESTINASI+WISATA+TAMAN+NASIONAL+WAY+KAMBAS+(Studi+pada+Pengguna+Instagram+Bandar+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F31186%2F