?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=FAKTOR-FAKTOR+MOTIVASI+YANG+MEMPENGARUHI+KONSUMEN%0D%0ABERBELANJA+DI+PASAR+HIBURAN%0D%0A(Studi+Pada+Pasar+Penawar+Pagar+Dewa+P.K.O.R+Way+Halim)&rft.creator=NADIR%2C+1116051055&rft.subject=H+Social+Sciences+(General)&rft.subject=HB+Economic+Theory&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+pengaruh+variabel+Motivasi+Belanja+Hedonis+dan+Motivasi+Belanja+Utilitarian+terhadap+Keputusan+Konsumen+Berbelanja+pada+pasar+Penawar+Pagar+Dewa+P.K.O.R+Way+Halim.+Tipe+penelitian+yang+digunakan+dalam+penelitian+ini+adalah+penelitian+Explanatory+Research.+Teknik+++pengambilan+++sampel+++dalam+++penelitian+++ini+++adalah+++Non+++Probability+Sampling.+Penelitian+ini+menggunakan+sampel+sebanyak+75+responden+dan+menggunakan+Analisis+Data+Regresi+Berganda.+Pengujian+hipotesis+menggunakan+Uji+t%2C+Uji+f%2C+Uji+R.+Penelitian+ini+menunjukan+bahwa+secara+simultan%2C+Motivasi+Belanja+Hedonis+dan+Motivasi+Belanja+Utilitarian+berpengaruh+signifikan+terhadap+Keputusan+Konsumen+Berbelanja.+Secara+parsial%2C+Motivasi+Belanja+Hedonis+dan+Motivasi+++Belanja+++Utilitarian+++berpengaruh+++signifikan+++terhadap+++Keputusan+Konsumen+Berbelanja.%0D%0ASaran+dari+penelitian+ini+yaitu+bagi+pengelola+pasar+Penawar+Pagar+Dewa+P.K.O.R+Way+Halim+seharusnya+lebih+memperhatikan+fasilitas+serta+keamanan+untuk+menciptakan+suasana+yang+nyaman+serta+aman+ketika+konsumen+berbelanja+di+pasar.%0D%0A%0D%0AKata++Kunci++%3A++Motivasi++Belanja++Hedonis%2C++Motivasi++Belanja++Utilitarian%2C+Keputusan+Konsumen+Berbelanja%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0A%0D%0AThis++study++aims++to++analyze++the++influence++of++Hedonic++Spending++Motivation+variables+and+the+Utilitarian+Spending+Motivation+of+consumer+decisions+to+shop+on+the+Penawar+Pagar+Dewa+P.K.O.R+Way+Halim+market.+Type+of+research+used+in+this+research+is+Explanatory+Research.+Sampling+technice+in+this+research+is+non+Probability+Sampling.+This+study+used+a+sample+of+75+respondent+and+using+multiple+regression+analysis+data.+Hypothesis+testing+using+T+test%2C+F+test%2C+R+test.+This+study+shows+that+simultaneously%2C+Hedonistic+Shopping+Motivation+and+Utilitarian+Spending+Motivation+have+a+significant+effect+on+consumers%E2%80%99+decision+to+shop.+Partially%2C+Hedonic+Spending+Motivation+and+Utilitarian+Spending+Motivation+have+a+significant+effect+on+consumers%E2%80%99decision+to+shop.%0D%0A%0D%0ASuggestions+from+this+research+that+is+For+Penawar+Pagar+Dewa+P.K.O.R+Way+Halim+market+managers+should+pay+more+attention+to+facilities+and+security+to+create+a+comfortable+and+safe+atmosphere+when+consumers+shop+in+the+market.%0D%0A%0D%0AKeyword++%3A++Hedonis++Shopping++Motivation%2C++Utilitarian++Shopping++Motivation%2C%0D%0AConsumer%E2%80%99s+decision+to+shop%0D%0A+%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2018-02-28&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31199%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31199%2F19%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31199%2F20%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++NADIR%2C+1116051055++(2018)+FAKTOR-FAKTOR+MOTIVASI+YANG+MEMPENGARUHI+KONSUMEN+BERBELANJA+DI+PASAR+HIBURAN+(Studi+Pada+Pasar+Penawar+Pagar+Dewa+P.K.O.R+Way+Halim).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F31199%2F