?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+MODEL+IKLAN+PADA+NIAT+BELI+SHAMPOO+SUNSILK%0D%0AHIJAB%0D%0A(Studi+pada+konsumen+shampoo+wanita+di+Bandar+Lampung)&rft.creator=YUSIANI+ZAHARA+SAYUTI%2C+1311011177&rft.subject=H+Social+Sciences+(General)&rft.subject=HD61+Risk+Management&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+pengaruh+model+iklan+yang+terdiri+dari%0D%0ADaya+Tarik+(Attractive)%2C+Kepercayaan+(Trustworthiness)+dan+Keahlian+(Expertise)%0D%0Apada+Niat+Beli+produk+shampoo+Sunsilk+Hijab.+Jumlah+responden+pada+penelitian%0D%0Aini+adalah+100+responden.+Teknik+pengambilan+sampel+yang+digunakan+adalah%0D%0APurposive+Sampling.+Teknik+analisis+data+yang+digunakan+adalah%2C+analisis+regresi%0D%0Alinier+berganda.+Hasil+uji+t+menunjukan+bahwa+sub+Daya+Tarik+(Attractiveness)%0D%0Aberpengaruh+dominan+pada+niat+beli%2C+dan+Kepercayaan+(Trustworthiness)+memiliki%0D%0Apengaruh+paling+rendah.%0D%0AKata+kunci+%3A+Model+Iklan%2C+Daya+tarik%2C+Keahlian%2C+Kepercayaan%2C+Niat+beli.%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AThe+objective+of+this+study+is+to+analyze+the+influence+of+celebrity+endorser+that%0D%0Aconsists+of+Attractive%2C+Trustworthiness%2C+and+Expertise+on+purchase+intention%0D%0Atoward+shampoo+Sunsilk.+The+number+of+respondents+in+this+study+is+100%0D%0Arespondents.+The+sampling+technique+used+is+Purposive+Sampling.+Data+analysis%0D%0Atechniques+used+is+multiple+linear+regression+analysis.+The+results+of+the+research%0D%0Ashowes%2C+Attractiveness+that+is+the+most+dominant+variabel+influencing+purchase%0D%0Aintention+and+the+lestow+influence+is+Trustworthiness.%0D%0AKeyword+%3A+Celebrity+Endorser%2C+Attractiveness%2C+Expertise%2C+Trustworthiness%2C%0D%0APurchase+Intention.&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2018-03-15&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31206%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31206%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31206%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++YUSIANI+ZAHARA+SAYUTI%2C+1311011177++(2018)+PENGARUH+MODEL+IKLAN+PADA+NIAT+BELI+SHAMPOO+SUNSILK+HIJAB+(Studi+pada+konsumen+shampoo+wanita+di+Bandar+Lampung).++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+EKONOMI+DAN+BISNIS+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F31206%2F