?url_ver=Z39.88-2004&rft_id=1411011007&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PERSEPSI+KONSUMEN+TERHADAP+MINAT+BELI+PRODUK+PRIVATE+BRAND+INDOMARET+%0D%0A(STUDI+PADA+KONSUMEN+INDOMARET+DI+KECAMATAN+KEMILING+BANDAR+LAMPUNG)%0D%0A&rft.creator=Aldyno+Eka+Putra%2C+1411011007&rft.subject=HD61+Risk+Management&rft.subject=Teknologi+(General)&rft.description=%0D%0ABisnis+ritel+modern+mengalami+pertumbuhan+yang+cukup+pesat+pada+beberapa+tahun+terakhir+ini.+Perspektif+baru+terhadap+industri+ritel+kini+muncul+dari+pandangan+produsen+karena+ritel+dianggap+menjadi+tempat+yang+strategis+untuk+memasarkan+barang+secara+tepat+waktu%2C+lokasi+dan+konsumen.+Peritel+harus+mampu+membuat+beberapa+strategi+yang+dapat+menarik+banyak+konsumen+untuk+percaya+terhadap+produk+yang+diproduksi+dan+diedarkan+oleh+peritel+di+dalam+era+persaingan+merek+yang+ketat.+Private+brand+adalah+merek+produk+yang+dibuat+dan+hanya+tersedia+untuk+dijual+oleh+ritel+itu+sendiri.+Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+persepsi+konsumen+yang+terdiri+dari+citra+toko%2C+persepsi+harga%2C+persepsi+kualitas+dan+persepsi+nilai+terhadap+minat+beli+produk+private+brand+Indomaret.+%0D%0AData+penelitian+ini+dikumpulkan+melalui+penyebaran+kuisioner+yang+menggunakan+skala+Likert+kepada+seratus+orang+responden+dengan+menggunakan+metode+accidental+sampling.+Teknik+analisis+yang+digunakan+dalam+penelitian+ini+adalah+teknik+analisis+regresi+linier+berganda.+Hasil+penelitian+ini+menunjukkan+bahwa+persepsi+konsumen+yang+terdiri+dari+citra+toko%2C+persepsi+harga%2C+persepsi+kualitas+dan+persepsi+nilai+memiliki+pengaruh+yang+signifikan+terhadap+minat+beli+produk+private+brand%2C+sedangkan+sisanya+dipengaruhi+oleh+variabel+lain.%0D%0A%0D%0AKata+kunci%3A+persepsi+konsumen%2C+citra+toko%2C+persepsi+harga%2C+persepsi+kualitas%2C%0D%0Apersepsi+nilai%2C+minat+beli+%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0A%0D%0AModern+retail+business+experienced+a+rapid+enough+growth+in+the+last+few+years.+A+new+perspective+towards+the+retail+industry+now+emerging+from+the+view+of+manufacturers+because+retail+is+considered+to+be+a+strategic+place+to+market+the+goods+in+a+timely+manner%2C+and+the+consumer.+Retailers+should+be+able+to+make+a+few+strategies+that+can+attract+many+consumers+to+believe+in+the+product+that+is+produced+and+distributed+by+retailers+in+the+era+of+strict+brand+competition.+Private+brand+is+a+product+made+and+only+available+for+retail+sale+by+itself.+This+research+aims+to+know+the+influence+of+consumer+perceptions+that+consists+of+the+store+image%2C+perceived+of+price%2C+perceived+of+quality+and+perceived+of+value+against+the+buying+interest+of+private+brand+Indomaret+products.%0D%0AThis+research+data+collected+through+the+dissemination+of+a+questionnaire+using+Likert+scales+to+hundred+respondents+using+accidental+sampling.+Analytical+techniques+used+in+this+research+is+the+technique+of+multiple+linear+regression+analysis.+The+results+of+this+research+show+that+the+perception+of+consumers+consists+of+the+image+of+the+store%2C+perceived+of+price%2C+perceived+of+quality+and+perceived+of+value+has+a+significant+influence+against+interest+buy+products+private+brand%2C+while+the+rest+affected+by+other+variables.%0D%0A%0D%0AKeyword%3A+perception+of+consumer%2C+store+image%2C+perceived+price%2C+perceived+%0D%0Aquality%2C+perceived+product+value%0D%0A&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2018-04-20&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31237%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31237%2F9%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31237%2F10%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Aldyno+Eka+Putra%2C+1411011007++(2018)+PENGARUH+PERSEPSI+KONSUMEN+TERHADAP+MINAT+BELI+PRODUK+PRIVATE+BRAND+INDOMARET+(STUDI+PADA+KONSUMEN+INDOMARET+DI+KECAMATAN+KEMILING+BANDAR+LAMPUNG).++UNIVERSITAS+LAMPUNG%2C++FAKULTAS+EKONOMI+DAN+BISNIS+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F31237%2F