?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+MOTIVASI+BELANJA+HEDONIS%2C+EMOSI+POSITIF+DAN+RESPON+LINGKUNGAN+BELANJA+TERHADAP+IMPULSE+BUYING+BEHAVIOR+PADA+CANDY+LADY+BOUTIQUE+STORE+BANDARLAMPUNG&rft.creator=KATARINA+SEPTIATIKA+%2C+1413031026&rft.subject=L+Education+(General)+%3D+Pendidikan+&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+motivasi+belanja+hedonis%2C+emosi+postif%2C+dan+respon+lingkungan+belanja+terhadap+impulse+buying+behavior+pada+Candy+Lady+Boutique+Store+Bandarlampung.+Populasi+dalam+penelitian+ini+yaitu+150+orang+diambil+dari+rata-rata+jumlah+konsumen+Candy+Lady+Boutique+Store+dalam+sehari+dan+jumlah+sampel+didapat+110+responden.+Teknik+pengambilan+sampel+yaitu+non+probability+sampling+dengan+menggunakan+accidental+sampling.+Pengambilan+sampel+menggunakan+metode+deskriptif+verifikatif+dengan+pendekatan+expost+facto+dan+survey.+Data+yang+terkumpul+diolah+dengan+analisis+regresi+multiple+dan+analisis+path.+Hasil+penelitian+menunjukkan+bahwa+motivasi+belanja+hedonis%2C+emosi+positif+dan+respon+lingkungan+belanja+berpengaruh+signifikan+terhadap+impulse+buying+behavior+pada+Candy+Lady+Boutique+Store+Bandarlampung.+Berdasarkan+analisis+data+diperoleh+diperoleh+Fhitung++%3D+54%2C345+%3E+Ftabel+%3D+2%2C69+dengan+koefisien+determinasi+(R%5E2)+yaitu+0%2C606+yang+berarti+impulse+buying+behavior+dipengaruhi+oleh+variabel+motivasi+belanja+hedonis%2C+emosi+positif%2C+dan+respon+lingkungan+belanja+sebesar+60%2C6%25%2C+sisanya+39%2C4%25+dipengaruhi+oleh+faktor+lain.%0D%0A%0D%0AKata+kunci%3A+motivasi+belanja+hedonis%2C+emosi+positif%2C+respon+lingkungan+belanja%2C+impulse+buying+behavior%0D%0A%0D%0AABSTRACT%0D%0A%0D%0A%0D%0A%0D%0AThis+research+aims+to+determine+the+influence+of+hedonic+shopping+motivation%2C+positive+emotion%2C+and+shopping+environment++responses+on+impulse+buying+behavior+at+Candy+Lady+Boutique+Store+Bandarlampung.+The+population+in+this+research+are+150+taken+from+the+average+number+of+Candy+Lady+Boutique+Store+consumers+in+a+day+and+the+number+of+samples+obtained+are+110+respondents.+Sampling+technique+is+non+probability+sampling+by+using+accidental+sampling.+Sampling+using+descriptive+verification+method+with+ex+post+facto+approach+and+survey.+The+collected+data+was+processed+by+mutliple+regression+analysis+and+path+analysis.+The+result+of+this+research+showed+that+hedonic+shopping+motivation%2C+positive+emotion+and+shopping+environment+responses+significantly+influence+the+impulse+buying+behavior+at+Candy+Lady+Boutique+Store+Bandarlampung.+Based+on+the+data+analysis+obtained+Fhitung+%3D+54.345+%3E+Ftabel+%3D+2.69+with+the+coefficient+of+determination+(R%5E2)+is+0.606+which+means+impulse+buying+behavior+is+influenced+by+hedonic+shopping+motivation%2C+positive+emotion%2C+and+shopping+environment+responses+of+60.6%25%2C+the+rest+39.4%25+is+influenced+by+other+factors.%0D%0A%0D%0AKeywords+%3A+hedonic+shopping+motivation%2C+positive+emotion%2C+shopping+environment+responses%2C+impulse+buying+behavior%0D%0A&rft.publisher=FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN&rft.date=2018-04-18&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31305%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31305%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31305%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++KATARINA+SEPTIATIKA+%2C+1413031026++(2018)+PENGARUH+MOTIVASI+BELANJA+HEDONIS%2C+EMOSI+POSITIF+DAN+RESPON+LINGKUNGAN+BELANJA+TERHADAP+IMPULSE+BUYING+BEHAVIOR+PADA+CANDY+LADY+BOUTIQUE+STORE+BANDARLAMPUNG.++FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F31305%2F