?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENERAPAN+STRATEGI+PROMOSI+PADA+SEKTOR+PERTANIAN%0D%0A(Studi+Kasus+pada+Perusahaan+Pupuk+Organik+PT.+Anugerah+Daya+Sentosa)&rft.creator=Nuriy+Aghniya%2C+1416051086&rft.subject=HB+Economic+Theory&rft.subject=JA+Political+science+(General)&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+penerapan+strategi+promosi+dan%0D%0Aefektivitas+strategi+promosi+yang+dilakukan+PT.+ADS+dilihat+dari+respon+petani%0D%0Asetelah+dilakukan+kegiatan+promosi.+Penelitian+ini+menggunakan+metode+deskriptif%0D%0Adengan+pendekatan+kualitatif.+Berdasarkan+hasil+penelitian+tersebut+diperoleh+hasil%0D%0Abahwa+pada+strategi+advertising+PT.+ADS+memasang+spanduk.+Pada+strategi%0D%0Apublic+relation%2C+PT.+ADS+mengadakan+pertemuan+untuk+pengenalan+perusahaan%2C%0D%0Aedukasi+dan+penyuluhan.+Pada+strategi+sales+promotion%2C+PT.+ADS+memberikan%0D%0Asampel+gratis+dan+uji+coba+lahan+milik+petani.+Pada+strategi+personal+selling%2C+PT.%0D%0AADS+memiliki+tim+agronomis+yang+memasarkan+produk+per+daerah+dan%0D%0Amendampingi+petani.+Pada+strategi+direct+marketing%2C+PT.+ADS+memiliki+katalog%0D%0Apenawaran+produk+yang+berisi+informasi+lengkap+mengenai+produk+PT.+ADS.%0D%0ABerdasarkan+strategi+tersebut%2C+terdapat+dua+strategi+yang+efektif+membuat+petani%0D%0Amembeli+pupuk+organik+MM+(action)%2C+sedangkan+empat+strategi+yang+lain+tidak%0D%0Aefektif+dalam+membuat+konsumen+melakukan+pembelian.+Namun%2C+strategi+tersebut%0D%0Amampu+memunculkan+perhatian+(attention)%2C+ketertarikan+(interest)%2C+dan+minat+beli%0D%0A(desire)+terhadap+produk.+Setelah+dilakukan+penelitian%2C+diperlukan+pendalaman%0D%0Apada+strategi+promosi+personal+selling+yaitu+pada+strategi+pendampingan+untuk%0D%0Ameminimalisir+kegagalan+yang+terjadi+akibat+kesalahan+mengaplikasikan+pupuk%0D%0Aorganik+MM.%0D%0AKata+kunci%3A+Bauran+promosi%2C+Teori+keputusan+pembelian+AIDA%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0A%0D%0AThis+study+aims+to+determine+the+implementation+of+promotional+strategies+and+the%0D%0Aeffectiveness+of+promotional+strategies+undertaken+by+PT.+ADS+is+seen+from+the%0D%0Afarmers+response+after+the+promotion+activities.+This+research+uses+descriptive%0D%0Amethod+with+qualitative+approach.+Based+on+the+results+of+these+studies+obtained%2C+the%0D%0Aresults+that+the+advertising+strategy+of+PT.+ADS+put+up+banners.+In+public+relations%0D%0Astrategy%2C+PT.+ADS+holds+meetings+for+company+introduction%2C+education+and%0D%0Acounseling.+In+sales+promotion+strategy%2C+PT.+ADS+provides+free+samples+and+farmers'%0D%0Aland+trials.+In+personal+selling+strategy%2C+PT.+ADS+has+an+agronomic+team+that%0D%0Amarkets+products+per+region+and+accompanies+farmers.+In+direct+marketing+strategy%2C%0D%0APT.+ADS+has+a+product+offer+catalog+that+contains+complete+information+about+PT%0D%0Aproducts.+ADS.+Based+on+the+strategy%2C+there+are+two+effective+strategies+to+make%0D%0Afarmers+buy+organic+fertilizer+MM+(action)%2C+while+four+other+strategies+are+not%0D%0Aeffective+in+making+consumers+make+purchases.+However%2C+the+strategy+is+able+to+bring%0D%0Aattention+(attention)%2C+interest+(interest)%2C+and+the+desire+to+buy+(desire)+of+the+product.%0D%0AAfter+doing+research%2C+it+is+necessary+deepening+of+personal+selling+promotion+strategy%0D%0Athat+is+on+the+assistance+strategy+to+minimize+the+failure+caused+by+mistake+apply%0D%0Aorganic+fertilizer+MM.%0D%0AKeywords%3A+Promotion+mix%2C+AIDA+purchase+decision+theory&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+&rft.date=2018-04-12&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31325%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31325%2F9%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31325%2F10%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Nuriy+Aghniya%2C+1416051086++(2018)+PENERAPAN+STRATEGI+PROMOSI+PADA+SEKTOR+PERTANIAN+(Studi+Kasus+pada+Perusahaan+Pupuk+Organik+PT.+Anugerah+Daya+Sentosa).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F31325%2F