?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PROMOSI+PENJUALAN+TERHADAP+PEMBELIAN+IMPULSIF%0D%0APADA+PELANGGAN+SWALAYAN+SURYA+TIRTAYASA+BANDAR%0D%0ALAMPUNG&rft.creator=DELLA+MELYSA%2C++1411011023&rft.subject=HB+Economic+Theory&rft.description=Salah+satu+industri+yang+sangat+berkembang+saat+ini+yaitu+industri+ritel%2C+yang%0D%0Asemakin+hari+persaingannya+semakin+kompetitif.+Banyaknya+industri+ritel+saat+ini%0D%0Amenyebabkan+masyarakat+memiliki+lebih+banyak+alternatif+untuk+memenuhi%0D%0Akebutuhan+mereka.+Jika+perusahaan+tidak+peka+terhadap+apa+yang+dibutuhkan+oleh%0D%0Akonsumen+dan+tidak+mengetahui+bagaimana+cara+pemasaran+yang+tepat%2C+maka%0D%0Amemungkinkan+perusahaan+akan+kehilangan+banyak+kesempatan+untuk+dapat%0D%0Amenjaring+konsumen.+Penelitian+ini+bertujuan+untuk+mengetahui+bagaimana%0D%0Apengaruh+promosi+penjualan+yang+terdiri+dari+potongan+harga%2C+muatan+ekstra+dan%0D%0Abeli+1+gratis+1+terhadap+pembelian+impulsif+pada+pelanggan+Swalayan+Surya%0D%0ATirtayasa+di+Bandar+Lampung.+Metode+pengambilan+sampel+dalam+penelitian+ini%0D%0Amenggunakan+metode+purposive+sampling.+Populasi+dalam+penelitian+ini+adalah%0D%0APengunjung+Swalayan+Surya+Tirtayasa+di+Bandar+Lampung.+Metode+analisis%0D%0Astatistik+yang+digunakan+adalah+regresi+linier+berganda%2C+pengujian+signifikan%0D%0Asimultan+(uji+F)%2C+pengujian+signifikan+parsial+(uji+t)%2C+dan+analisis+koefisien%0D%0Adeterminasi+(Adjusted+R2).+Hasil+penelitian+ini+menunjukkan+bahwa%3A+Potongan%0D%0AHarga+(X1)%2C+Muatan+Ekstra+(X2)+dan+Beli+1+gratis+1+(X3)+mempunyai+pengaruh%0D%0Ayang+signifikan+terhadap+variabel+Pembelian+Impulsif+(Y)+pelanggan+Swalayan%0D%0ASurya+Tirtayasa+Bandar+Lampung.%0D%0AKata+kunci+%3A+Promosi+penjualan%2C+Pembelian+impulsif%0D%0A%0D%0AABSTRACT%0D%0AOne+industry+that+is+growing+today+is+the+retail+industry%2C+which+is+the+day+the%0D%0Acompetition+is+getting+competitive.+The+number+of+retail+industry+today+causes%0D%0Apeople+have+more+alternatives+to+meet+their+needs.+If+the+company+is+not+sensitive%0D%0Ato+what+is+needed+by+consumers+and+do+not+know+how+the+right+marketing%2C+it%0D%0Aenables+the+company+will+lose+a+lot+of+opportunities+to+be+able+to+attract%0D%0Acustomers.+This+study+aims+to+determine+how+the+influence+of+sales+promotion%0D%0Aconsists+of+discount%2C+bonus+pack+and+buy+1+get+1+free+on+impulse+purchases+at+the%0D%0Acustomers+Supermarket+Surya+Tirtayasa+Bandar+Lampung.+The+sampling+method%0D%0Ain+this+study+using+purposive+sampling+method.+The+population+in+this+study+is+the%0D%0Avisitors+Supermarkets+Surya+Tirtayasa+Bandar+Lampung.+Statistical+analysis%0D%0Amethod+used+is+multiple+linear+regression%2C+simultaneous+significant+testing+(test%0D%0AF)%2C+significant+testing+partially+(t+test)%2C+and+coefficient+of+determination+(adjusted%0D%0AR2).+The+results+showed+that%3A+Discount+(X1)%2C+Bonus+Pack+(X2)+and+the+Buy+1+Get%0D%0A1+Free+(X3)+has+a+significant+influence+on+Impulsive+Purchases+variable+(Y)%0D%0Acustomers+Supermarkets+Surya+Tirtayasa+Bandar+Lampung.%0D%0AKeywords%3A+Sales+promotions%2C+impulse+buying&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2018-04-25&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31386%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31386%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31386%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++DELLA+MELYSA%2C+1411011023++(2018)+PENGARUH+PROMOSI+PENJUALAN+TERHADAP+PEMBELIAN+IMPULSIF+PADA+PELANGGAN+SWALAYAN+SURYA+TIRTAYASA+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F31386%2F