?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=SIKAP+MAHASISWA+TERHADAP+PESAN+KEBENCIAN+DAN+BERITA+PALSU+DI+FACEBOOK+TERKAIT+KASUS+BASUKI+TJAHAYA+PURNAMA+YANG+DISEBARKAN+OLEH+SARACEN%0D%0A%0D%0A(Studi+Deskriptif+Kuantitatif+Pada+Mahasiswa%2Fi+Strata+1+Fakultas+Ilmu+Sosial+Dan+Ilmu+Politik+Universitas+Lampung+Angkatan+2015)%0D%0A&rft.creator=Nur+Azizah+Dewi+Aniroh%2C+1416031096&rft.subject=+&rft.subject=HE+Transportation+and+Communications&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+sikap+Mahasiswa%2Fi+Strata+1+Fakultas+Ilmu+Sosial+dan+Ilmu+Politik+Universitas+Lampung+Angkatan+2015+dalam+menyikapi+pesan+kebencian+dan+berita+palsu+yang+disebarkan+Saracen+melalui+Facebook+terkait+kasus+Basuki+Tjahaya+Purnama+(Ahok).+Teori+dalam+penelitian+ini+menggunakan+Teori+Kemungkinan+Elaborasi.+Penelitian+dilakukan+secara+kuantitatif+dengan+pendekatan+deskriptif+dan+menggunakan+angket+sebagai+instrumen+pengumpulan+data.+Teknik+pengambilan+sampel+menggunakan+Total+Sampling+dengan+sampel+sebanyak+87+responden.+Hasil+penelitian+menunjukkan+bahwa+pesan+kebencian+dan+berita+palsu+yang+diterima+mahasiswa+diproses+dengan+jalur+periferal.+Meskipun+terdapat+signifikan+antara+pesan+kebencian+dan+berita+palsu+dengan+sikap+terhadap+pesan+kebencian+dan+berita+palsu%2C+namun+sikap+yang+terbentuk+tersebut+tidak+kuat+dan+mudah+berubah+dengan+berbagai+faktor+lainnya+yang+dapat+mempengaruhi+mahasiswa+dalam+melakukan+pengambilan+keputusan+atau+dalam+bersikap.%0D%0A%0D%0AKata+kunci%3A+Pesan+Kebencian%2C+Berita+Palsu%2C+Sikap%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0A%0D%0AThis+study+aims+to+determine+the+attitudes+of+Undergraduate+Students+of+Social+and+Political+Science+Faculty+of+Lampung+University+enrolled+in+2015+toward+hate+speech+and+hoax+related+to+Basuki+Tjahaya+Purnama+(Ahok)+case+spreaded+by+Saracen+via+Facebook.+The+theory+in+this+research+is+Elaboration+Likelihood+Model.+This+research+was+conducted+quantitatively+with+descriptive+approach+and+used+questionnaires+as+data+collection+instrument.+The+samples+of+this+research+were+87+respondents+with+Total+Sampling+method.+The+results+show+that+hate+speech+and+hoax+received+by+students+are+processed+by+peripheral+route.+Although+there+is+a+significant+correlation+between+hate+speech+and+hoax+with+attitudes+to+hate+speech+and+hoax%2C+the+resulting+attitudes+are+not+strong+and+can+be+easily+altered+by+other+factors+which+can+influence+students+in+decision+making+or+behaving.+%0D%0A%0D%0AKeywords%3A+Hate+speech%2C+Hoax%2C+Attitude%0D%0A&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2018-04-23&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31421%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31421%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31421%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Nur+Azizah+Dewi+Aniroh%2C+1416031096++(2018)+SIKAP+MAHASISWA+TERHADAP+PESAN+KEBENCIAN+DAN+BERITA+PALSU+DI+FACEBOOK+TERKAIT+KASUS+BASUKI+TJAHAYA+PURNAMA+YANG+DISEBARKAN+OLEH+SARACEN+(Studi+Deskriptif+Kuantitatif+Pada+Mahasiswa%2Fi+Strata+1+Fakultas+Ilmu+Sosial+Dan+Ilmu+Politik+Universitas+Lampung+Angkatan+2015).++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F31421%2F