@misc{eprints31505,
           month = {April},
           title = {ANALISIS PREFERENSI KONSUMEN DALAM BERBELANJA DI
PASAR TRADISIONAL DAN MODERN DI KOTA BANDAR LAMPUNG},
          author = {1411021067 M. Agung Bhakti Negara},
         address = {Universitas Lampung},
       publisher = {Fakultas Ekonomi dan Bisnis},
            year = {2018},
             url = {http://digilib.unila.ac.id/31505/},
        abstract = {ABSTRACT
PREFERENCE ANALYSIS OF CONSUMER ON BUYING ABILITY AT
TRADITIONAL MARKET AND MODERN IN BANDAR LAMPUNG
CITY
By
M. Agung Bhakti Negara
This research aims to analyze the consumer preference on buying ability at
traditional and modern market in Bandar Lampung City. Results of this research
were using double linear regression analysis method indicated that while the
period of the research, age variable were not influential significantly to the
frequency of consumer on buying ability at modern but influential sinificanttly at
traditional markets in Bandar Lampung city. Whereas, income variable, education,
average of outcome in buying ability to the market are influential significantly.
Keywords : Age, Average of Outcome in Buying Ability, Education, Frequency
of Buying, Income
ABSTRAK
ANALISIS PREFERENSI KONSUMEN DALAM BERBELANJA DI
PASAR TRADISIONAL DAN MODERN DI KOTA BANDAR LAMPUNG
Oleh
M. Agung Bhakti Negara
Penelitian ini bertujuan menganalisa preferensi konsumen dalam berbelanja di
pasar tradisional maupun pasar modern di Kota Bandar Lampung. Hasil penelitian
ini menggunakan model analisis regresi linier berganda menunjukkan bahwa
selama periode penelitian variabel umur tidak berpengaruh secara signifikan
terhadap frekuensi konsumen berbelanja ke pasar modern tetapi berpengaruh
secara signifikan di pasar tradisional di Kota Bandar Lampung, sedangkan
variabel pendapatan rumah tangga berpengaruh negatif signifikan dan variabel
pendidikan, rata-rata jumlah pengeluaran belanja ke pasar berpengaruh positif
signifikan.
Kata Kunci : Frekuensi Kunjungan Belanja, Pendapatan, Pendidikan, Rata-Rata
Jumlah Pengeluaran Belanja, Umur}
}