?url_ver=Z39.88-2004&rft_id=1411021067&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+PREFERENSI+KONSUMEN+DALAM+BERBELANJA+DI%0D%0APASAR+TRADISIONAL+DAN+MODERN+DI+KOTA+BANDAR+LAMPUNG&rft.creator=M.+Agung+Bhakti+Negara%2C+1411021067&rft.subject=HF+Commerce&rft.subject=HN+Social+history+and+conditions.+Social+problems.+Social+reform&rft.description=ABSTRACT%0D%0APREFERENCE+ANALYSIS+OF+CONSUMER+ON+BUYING+ABILITY+AT%0D%0ATRADITIONAL+MARKET+AND+MODERN+IN+BANDAR+LAMPUNG%0D%0ACITY%0D%0ABy%0D%0AM.+Agung+Bhakti+Negara%0D%0AThis+research+aims+to+analyze+the+consumer+preference+on+buying+ability+at%0D%0Atraditional+and+modern+market+in+Bandar+Lampung+City.+Results+of+this+research%0D%0Awere+using+double+linear+regression+analysis+method+indicated+that+while+the%0D%0Aperiod+of+the+research%2C+age+variable+were+not+influential+significantly+to+the%0D%0Afrequency+of+consumer+on+buying+ability+at+modern+but+influential+sinificanttly+at%0D%0Atraditional+markets+in+Bandar+Lampung+city.+Whereas%2C+income+variable%2C+education%2C%0D%0Aaverage+of+outcome+in+buying+ability+to+the+market+are+influential+significantly.%0D%0AKeywords+%3A+Age%2C+Average+of+Outcome+in+Buying+Ability%2C+Education%2C+Frequency%0D%0Aof+Buying%2C+Income%0D%0AABSTRAK%0D%0AANALISIS+PREFERENSI+KONSUMEN+DALAM+BERBELANJA+DI%0D%0APASAR+TRADISIONAL+DAN+MODERN+DI+KOTA+BANDAR+LAMPUNG%0D%0AOleh%0D%0AM.+Agung+Bhakti+Negara%0D%0APenelitian+ini+bertujuan+menganalisa+preferensi+konsumen+dalam+berbelanja+di%0D%0Apasar+tradisional+maupun+pasar+modern+di+Kota+Bandar+Lampung.+Hasil+penelitian%0D%0Aini+menggunakan+model+analisis+regresi+linier+berganda+menunjukkan+bahwa%0D%0Aselama+periode+penelitian+variabel+umur+tidak+berpengaruh+secara+signifikan%0D%0Aterhadap+frekuensi+konsumen+berbelanja+ke+pasar+modern+tetapi+berpengaruh%0D%0Asecara+signifikan+di+pasar+tradisional+di+Kota+Bandar+Lampung%2C+sedangkan%0D%0Avariabel+pendapatan+rumah+tangga+berpengaruh+negatif+signifikan+dan+variabel%0D%0Apendidikan%2C+rata-rata+jumlah+pengeluaran+belanja+ke+pasar+berpengaruh+positif%0D%0Asignifikan.%0D%0AKata+Kunci+%3A+Frekuensi+Kunjungan+Belanja%2C+Pendapatan%2C+Pendidikan%2C+Rata-Rata%0D%0AJumlah+Pengeluaran+Belanja%2C+Umur&rft.publisher=Fakultas+Ekonomi+dan+Bisnis&rft.date=2018-04-26&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31505%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31505%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31505%2F3%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++M.+Agung+Bhakti+Negara%2C+1411021067++(2018)+ANALISIS+PREFERENSI+KONSUMEN+DALAM+BERBELANJA+DI+PASAR+TRADISIONAL+DAN+MODERN+DI+KOTA+BANDAR+LAMPUNG.++Fakultas+Ekonomi+dan+Bisnis%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F31505%2F