?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+STRATEGI+BISNIS+PADA+PT+ADJIE+BANGUN+PROPERTI%0D%0ADI+BANDAR+LAMPUNG&rft.creator=BAGUS+TRISETIAWAN%2C+1411011018&rft.subject=HB+Economic+Theory&rft.description=Perusahaan+properti+merupakan+perusahaan+yang+bergerak+dalam+bidang%0D%0Apembangunan+apartemen%2C+perumahan%2C+perkantoran%2C+real+estate+dan+sebagainya.%0D%0APersaingan+bisnis+dalam+bidang+properti+sangat+ketat%2C+karena+di+Provinsi+Lampung%0D%0Abanyak+perusahaan+yang+bergerak+di+sektor+properti%2C+oleh+karena+itu+perusahaan%0D%0Aharus+memiliki+strategi+yang+tepat+agar+dapat+bersaing+dan+bertahan.+Pesaing%0D%0Autama+dari+PT+Adjie+Bangun+Properti+adalah+PT+Lampung+Utama+Construksindo%0D%0Adan+PT+Selaras+Griya+Sejahtera.+Penelitian+ini+bertujuan+untuk+mengetahui+strategi%0D%0Abisnis+yang+digunakan+oleh+PT+Adjie+Bangun+Properti+dan+merekomendasikan%0D%0Aprioritas+strategi+yang+dianalisis+dengan+metode+analisis+deskriptif+dan+tahapan%0D%0Aformulasi-formulasi+yaitu+matriks+IFE+dan+EFE%2C+matriks+IE%2C+SWOT%2C+pemilihan%0D%0Aalternatif+strategi+prioritas+dengan+menggunakan+metode+QSPM.%0D%0AHasil+perumusan+dan+pemetaan+matriks+IE+PT+Adjie+Bangun+Properti+berada+pada%0D%0Aposisi+Growth+and+Build+%0D%0AKata+kunci%3A+PT+Adjie+Bangun+Properti%2C+Faktor+Internal%2C+Faktor+Eksternal%2C%0D%0AMatriks+IFE%2C+Matriks+EFE%2C+Matriks+IE%2C+Matriks+SWOT%2C+QSPM%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0A%0D%0AThe+property+company+is+a+company+engaged+in+the+construction+of+apartments%2C%0D%0Ahousing%2C+offices%2C+real+estate+and+so+forth.+Business+competition+in+the+field+of%0D%0Aproperty+is+very+tight%2C+because+in+Lampung+Province+many+companies+engaged+in%0D%0Athe+property+sector%2C+therefore+the+company+must+have+the+right+strategy+in+order+to%0D%0Acompete+and+survive.+The+main+competitors+of+PT+Adjie+Bangun+Properti+are+PT%0D%0ALampung+Utama+Construksindo+and+PT+Selaras+Griya+Sejahtera.+The+purpose+of%0D%0Athis+research+is+to+know+the+business+strategy+used+by+PT+Adjie+Bangun+Properti%0D%0Aand+to+recommend+the+priority+of+strategy+analyzed+by+descriptive+analysis%0D%0Amethod+and+formulation+stages+are+IFE+and+EFE+matrix%2C+IE+matrix%2C+SWOT%2C%0D%0Aselection+of+priority+strategy+alternative+by+using+QSPM+method.%0D%0AThe+result+of+formulation+and+mapping+of+IE+matrix+PT+Adjie+Bangun+Properti+is%0D%0Ain+position+Growth+and+Build.+Based+on+the+company's+position%2C+the+right+strategy%0D%0Aalternative+used+by+the+company+is+intensive+strategy+%0D%0AKeywords%3A+PT+Adjie+Bangun+Properti%2C+Internal+Factor%2C+External+Factor%2C+IFE%0D%0AMatrix%2C+EFE+Matrix%2C+IE+Matrix%2C+SWOT+Matrix%2C+QSPM&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2018-05-18&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31613%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31613%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31613%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++BAGUS+TRISETIAWAN%2C+1411011018++(2018)+ANALISIS+STRATEGI+BISNIS+PADA+PT+ADJIE+BANGUN+PROPERTI+DI+BANDAR+LAMPUNG.++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+EKONOMI+DAN+BISNIS+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F31613%2F