?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PRODUK+DAN+HARGA+TERHADAP+KEPUASAN+KONSUMEN+PRODUK+KANGEN+WATER%0D%0A(Studi+Pada+CV+Kangen+Tirta+Jaya+Abadi+Di+Bandar+Lampung)&rft.creator=IRFAN+RASYID+ANWARI%2C+1011011014&rft.subject=HB+Economic+Theory&rft.subject=HD28+Management.+Industrial+Management&rft.description=Perkembangan+usaha+air+minum+alkali+semakin+pesat%2C+salah+satunya+produk+air+minum+alkali+Kangen+Water.+Masalah+yang+dihadapi+CV+Kangen+Tirta+Jaya+Abadi+adalah+fluktuasi+jumlah+pendapatan+karena+persaingan+usaha+sejenis+yang+tinggi+dan+harga+yang+ditawarkan+sedikit+lebih+mahal.+Tujuan+dari+penelitian+ini+adalah+untuk++mengetahui++pengaruh++kualitas++produk++dan++harga++terhadap+++kepuasan+konsumen++produk+Kangen+Water+pada+CV+Kangen+Tirta+Jaya+Abadi+di+Bandar+Lampung.+Populasi+dalam+penelitian+ini+adalah+seluruh+konsumen+yang+membeli+dan+mengonsumsi+produk+Kangen+Water+di+CV+Kangen+Tirta+Jaya+Abadi.+Sampel+penelitian+ini+menggunakan+metode+non+probability+sampling+dengan+teknik+purposive+sampling%2C+dengan+jumlah+responden+100+responden.%0D%0A%0D%0ABerdasarkan+hasil+uji+t+(parsial)+kualitas+produk+berpengaruh+positif+dan+signifikan+terhadap+++kepuasan+++konsumen++dengan++nilai++thitung++sebesar++3.514++dan++taraf+signifikan+0%2C002+%3C+0%2C05.+Harga+berpengaruh+negatif+dan+signifikan+terhadap+kepuasan+konsumen+dengan+nilai+t+hitung+sebesar+-2.711+dan+taraf+signifikan+0%2C008%0D%0A%3C+0%2C05.+Hasil+uji+F+(simultan)+menunjukan+kualitas+produk+dan+harga+berpengaruh+signifikan+terhadap+kepuasan+konsumen+dengan+nilai+sebesar+6.314+dan+taraf+signifikan+0%2C003+%3C+0%2C05.+Hasil+uji+determinasi+(R%C2%B2)+menunjukan+kualitas+produk+dan+harga+mempengaruhi+kepuasan+konsumen+sebesar+46%2C1%25.%0D%0A%0D%0AKata+Kunci+%3A+Kualitas+Produk%2C+Harga%2C+Kepuasan+Konsumen.%0D%0A+%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThe+development+of+alkaline+drinking+water+business+is+increasing+rapidly%2C+one+of+which+is+Kangen+Water+alkaline+water+product.+The+problem+faced+by+CV+Kangen+Tirta+Jaya+Abadi+is+the+fluctuation+in+the+amount+of+revenue+due+to+high+similar+business+competition+and+the+offered+price+is+slightly+more+expensive.+The+purpose+of+this+study+is+to+determine+the+effect+of+product+quality+and+price+on+customer+satisfaction++Kangen++Water+product++at++CV+Kangen++Tirta+Jaya++Abadi++in++Bandar+Lampung.+The+population+in+this+study+is+all+consumers+who+buy+and+consume+Kangen++Water++products++in++CV++Kangen++Tirta++Jaya++Abadi.++The++sample++of++this+research+++using+++non-probability+++sampling+++method+++with+++purposive+++sampling+technique%2C+with+the+number+of+respondents+100+respondents%0D%0A%0D%0ABased+on+the+results+of+t+test+(partial)+product+quality+has+a+positive+and+significant+effect+on+customer+satisfaction+with+a+t+count+of+3%2C514+and+a+significant+level+of%0D%0A0.002+%3C+0.05.+Price+negatively+and+significantly+affect+the+consumer+satisfaction+with+a+t+count+of+-2.711+and+a+significant+level+of+0.008+%3C+0.05.+F+test+results+(simultaneous)+showed+the+quality+of+products+and+prices+significantly+influence+consumer+satisfaction+with+a+value+of+6.314+and+a+significant+level+of+0.003+%3C+0.05.+The+result+of+determination+test+(R%C2%B2)+shows+product+quality+and+price+influence+consumen+satisfaction+equal+to+46%2C1%25.%0D%0A%0D%0AKeywords%3A+Product+Quality%2C+Price%2C+Consumer+Satisfaction.&rft.publisher=UNIVERSITAS+LAMPUNG+&rft.date=2017-12-19&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31625%2F1%2FABSTRAK%2520%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31625%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31625%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++IRFAN+RASYID+ANWARI%2C+1011011014++(2017)+PENGARUH+KUALITAS+PRODUK+DAN+HARGA+TERHADAP+KEPUASAN+KONSUMEN+PRODUK+KANGEN+WATER+(Studi+Pada+CV+Kangen+Tirta+Jaya+Abadi+Di+Bandar+Lampung).++UNIVERSITAS+LAMPUNG+%2C+FAKULTAS+EKONOMI+DAN+BISNIS+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F31625%2F