?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+HARGA%2C+KUALITAS+PRODUK%2C+KUALITAS+PELAYANAN+DAN+BRAND+IMAGE+TERHADAP+KEPUTUSAN+PEMBELIAN+%0D%0AKONSUMEN+PADA+HOME+INDUSTRY+KOPI+CAP%0D%0AGAJAH+MUKTI+GADINGREJO%0D%0AKABUPATEN+PRINGSEWU&rft.creator=Winda+Dwi+Putri%2C+1413031070&rft.subject=L+Education+(General)+%3D+Pendidikan+&rft.description=Tujuan+Penelitian+ini+untuk+mengetahui+Pengaruh+Harga%2C+Kualitas+Produk%2C+Kualitas+Pelayanan+dan+Brand+Image+terhadap+Keputusan+Pembelian+Konsumen+pada+Home+Industry+Kopi+Cap+Gajah+Mukti+Gadingrejo+Kabupaten+Pringsewu.+Populasi+dalam+penelitian+ini+sebanyak+240+responden.+Sampel+yang+diperoleh+adalah+96+responden.Metode+yang+digunakan+dalam+penelitian+ini+adalah+deskriptif+verifikatif+dengan+pendekatan+ex+post+facto+dan+survey.++Analisis+data+menggunakan+Analisis+Regresi+dan+diolah+dengan+SPSS.+Hasil+penelitian+ini+menunjukkan+bahwa+thitung+%3E+t+tabel+Dengan+hasil+output+koefisien+regresi+linier+sebesar+demikian+2%2C679%3E+1%2C980+untuk+harga%2C+4%2C867%3E+1%2C970+untuk+kualitas+produk%2C+3%2C202%3E+1%2C970+untuk+kualitas+pelayanan%2C+5%2C258%3E+1%2C980+untuk+Brand+Image+maka+H0+ditolak+dan+H1+diterima+atau+menunjukkan+bahwa+ada+pengaruh+yang+positif+dan+signifikan+harga%2C+kualitas+produk%2C+kualitas+pelayanan%2C+dan+brand+image+terhadap+keputusan+pembelian+konsumen+pada+Home+Industry+Kopi+Cap+Gajah+Mukti+Gadingrejo+Kabupaten+Pringsewu.+%0D%0AKata+Kunci+%3A+Harga%2C+kualitas+produk%2C+kualitas+pelayanan%2C+brand+image+dan+keputusan+pembelian.%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThe+Purpose+of+this+study+are+to+determine+Effect+of+prices%2C+quality+products%2C+the+quality+of+service%2C+and+the+brand+image+of+the+decision+to+buy+types+of+buyers+in+home+industry+coffee+stamp+gajah++mukti+Gadingrejo+Pringsewu+Regency.+The+population+in+research+has+reached+240+respondents+and+sample+96+obtained+was+respondents%2C+Methods+used+in+this+research+is+descriptive+verifikatif+with+the+approach+and+ex+post+facto+survey+.+Analysis+data+using+regression+analysis+and+mixed+with+spss.+This+research+result+indicates+that+t+count+%3E+t+table.+With+the+results+of+output+the+regression+coefficient+linear+of+this+2%2C679+%3E+1%2C980+for+the+price%2C+4%2C867+%3E+1%2C970+to+quality+products%2C+3%2C202+%3E+1%2C970+to+the+quality+of+services%2C+5%2C258+%3E1%2C980+to+the+brand+image+Then+h0+turned+down+and+h1+received+or+show+that+there+was+a+positive+and+significant+prices%2C+quality+products%2C+the+quality+of+service%2C+and+the+brand+image+of+the+decision+to+buy+types+of+buyers+in+home+industry+coffee+stamp+gajah++mukti+Gadingrejo+Pringsewu+Regency.%0D%0A%0D%0AKeywords%3A+Price%2C+Quality+of+Product%2C+Quality+Service%2C+Brand+Image%2C+Decicion+to+Buy+Types+of+Buyer&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2018-05-17&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31626%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31626%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31626%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Winda+Dwi+Putri%2C+1413031070++(2018)+PENGARUH+HARGA%2C+KUALITAS+PRODUK%2C+KUALITAS+PELAYANAN+DAN+BRAND+IMAGE+TERHADAP+KEPUTUSAN+PEMBELIAN+KONSUMEN+PADA+HOME+INDUSTRY+KOPI+CAP+GAJAH+MUKTI+GADINGREJO+KABUPATEN+PRINGSEWU.++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F31626%2F