?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PRODUK%2C+BRAND+IMAGE%2C+DAN+KUALITAS%0D%0APELAYANAN+TERHADAP+LOYALITAS+KONSUMEN+MELALUI%0D%0AKEPUASAN+KONSUMEN+MASTER+FRIED+CHICKEN%0D%0ADAN+BURGER+BANDAR+LAMPUNG%0D%0ATAHUN+2018&rft.creator=NURHASANAH%2C++1413031041&rft.subject=L+Education+(General)+%3D+Pendidikan+&rft.description=Penelitian+ini+dilatarbelakangi+oleh+tingkat+penjualan+yang+fluktuatif.+Tujuan+dari+penelitian%0D%0Aini+adalah+untuk+mengetahui+seberapa+besar+pengaruh+kualitas+produk%2C+brand+image%2C+kualitas%0D%0Apelayanan+terhadap+loyalitas+konsumen+melalui+kepuasan+konsumen+Master+Fried+Chicken%0D%0Adan+Burger+Bandar+Lampung+secara+parsial+maupun+simultan.+Metode+yang+digunakan+dalam%0D%0Apenelitian+ini+adalah+deskriptif+verifikatif+dengan+pendekatan+ex+post+facto+dan+survey.%0D%0APopulasi+dalam+penelitian+ini+sebanyak+135+konsumen+dengan+sampel+yang+digunakan%0D%0Asebanyak+100+konsumen.+Penentuan+sampel+dilakukan+dengan+menggunakan+Cara+Non%0D%0AProbability+Sampling+dengan+menggunakan+Teknik+Accidental+Sampling.+Setiap+pertanyaan%0D%0Ayang+diajukan+kepada+responden+diukur+berdasarkan+skala+Semantik+Differensial.%0D%0AKata+Kunci+%3A+Kualitas+produk%2C+brand+image%2C+kualitas+pelayanan%2C+loyalitas+konsumen%0D%0Akepuasan+konsumen%0D%0A%0D%0Aabstract%0D%0A%0D%0AThis+research+is+motivated+by+the+fluctuating+selling+rate.+The+purpose+of+this+research+is+to%0D%0Aknow+how+big+influence+of+product+quality%2C+brand+image%2C+service+quality+to+customer+loyalty%0D%0Athrough+customer+satisfaction+Master+Fried+Chicken+and+Burger+Bandar+Lampung+partially+or%0D%0Asimultaneously.+The+method+used+in+this+research+is+descriptive+verification+with+ex+post+facto%0D%0Aapproach+and+survey.+The+population+in+this+study+as+many+as+135+consumers+with+the+sample%0D%0Aused+as+many+as+100+consumers.+Determination+of+sample+is+done+by+using+Non+Probability%0D%0ASampling+method+by+using+Accidental+Sampling+Technique.+Each+question+posed+to+the%0D%0Arespondent+is+measured+on+the+Differential+Semantic+scale.%0D%0AKeywords%3A+Product+quality%2C+brand+image%2C+service+quality%2C+customer+loyalty%2C+customer%0D%0Asatisfaction&rft.publisher=FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN+&rft.date=2018-05-22&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31664%2F1%2FABSTRAK-%2520ABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31664%2F3%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31664%2F2%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++NURHASANAH%2C+1413031041++(2018)+PENGARUH+KUALITAS+PRODUK%2C+BRAND+IMAGE%2C+DAN+KUALITAS+PELAYANAN+TERHADAP+LOYALITAS+KONSUMEN+MELALUI+KEPUASAN+KONSUMEN+MASTER+FRIED+CHICKEN+DAN+BURGER+BANDAR+LAMPUNG+TAHUN+2018.++FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F31664%2F