?url_ver=Z39.88-2004&rft_id=1413031050&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+SHOPPING+LIFESTYLE%2C+TREND+MODE%2C+DISCOUNT+DAN%0D%0APROMOSI+PENJUALAN+TERHADAP+IMPLUSIVE+BUYING%0D%0APRODUK+DI+LADYFAME+SHOP+BANDAR+LAMPUNG&rft.creator=RANI+NUR%E2%80%99AINI%2C++1413031050&rft.subject=HF+Commerce&rft.subject=HM+Sociology&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+seberapa+besar+pengaruh+variabel%0D%0Ashopping+lifestyle%2C+trend+mode%2C+discount%2C+dan+promosi+penjualan+terhadap%0D%0Aimpulsive+buying+produk+di+Ladyfame+Shop+Bandar+Lampung+baik+secara+parsial%0D%0Amaupun+simultan.+Metode+penelitian+ini+adalah+metode+penelitian+eksplanatif%0D%0Adengan+pendekatan+ex+post+facto+dan+survey.+Populasi+dalam+penelitian+ini%0D%0Asebanyak+124+konsumen+dan+sampel+yang+digunakan+sebanyak+95+konsumen%0D%0Aditentukan+melalui+teknik+non-probability+sampling+dengan+metode+pengumpulan%0D%0Adata+menggunakan+purposive+sampling.+Data+yang+terkumpul+diolah+dengan%0D%0Aanalisis+regresi+linear+dan+analisis+regresi+multipel.+Hasil+analisis+menunjukkan%0D%0Abahwa+ada+pengaruh+shopping+lifestyle%2C+trend+mode%2C+discount%2C+dan+promosi%0D%0Apenjualan+terhadap+impulsive+buying+produk+di+Ladyfame+Shop+Bandar+Lampung.%0D%0AKata+Kunci%3A+shopping+lifestyle%2C+trend+mode%2C+discount%2C+promosi+penjualan%0D%0Aimpulsive+buying%0D%0A%0D%0Aabstract%0D%0A%0D%0AThis+study+aims+to+determine+how+much+influence+of+variable+shopping%0D%0Alifestyle%2C+fashion+trends%2C+discounts%2C+and+sales+promotion+of+impulsive%0D%0Abuying+products+at+Ladyfame+Shop+Bandar+Lampung+either+partially+or%0D%0Asimultaneously.+This+research+method+is+explanative+research+method+with%0D%0Aex+post+facto+approach+and+survey.+The+population+in+this+study+were+124%0D%0Aconsumer+and+the+sample+used+were+95+consumer+determined+by+nonprobability%0D%0Asampling+technique+with+data+collection+method+using%0D%0Apurposive+sampling.+The+collected+data+was+processed+by+linear+regression%0D%0Aanalysis+and+multiple+regression+analysis.+The+result+of+analysis+shows+that%0D%0Athere+is+influence+of+shopping+lifestyle%2C+fashion+trend%2C+discount%2C+and+sales%0D%0Apromotion+to+impulsive+buying+product+at+Ladyfame+Shop+Bandar%0D%0ALampung.%0D%0AKeyword%3A+shopping+lifestyle%2C+trend+mode%2C+discount%2C+sales+promotion%0D%0Aimpulsive+buying&rft.publisher=FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN&rft.date=2018-05-21&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31667%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31667%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31667%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++RANI+NUR%E2%80%99AINI%2C+1413031050++(2018)+PENGARUH+SHOPPING+LIFESTYLE%2C+TREND+MODE%2C+DISCOUNT+DAN+PROMOSI+PENJUALAN+TERHADAP+IMPLUSIVE+BUYING+PRODUK+DI+LADYFAME+SHOP+BANDAR+LAMPUNG.++FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN%2C++UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F31667%2F