%0 Generic
%A RANI NUR’AINI,  1413031050
%C  UNIVERSITAS LAMPUNG
%D 2018
%F eprints:31667
%I FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN
%T PENGARUH SHOPPING LIFESTYLE, TREND MODE, DISCOUNT DAN  PROMOSI PENJUALAN TERHADAP IMPLUSIVE BUYING  PRODUK DI LADYFAME SHOP BANDAR LAMPUNG
%U http://digilib.unila.ac.id/31667/
%X Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh variabel  shopping lifestyle, trend mode, discount, dan promosi penjualan terhadap  impulsive buying produk di Ladyfame Shop Bandar Lampung baik secara parsial  maupun simultan. Metode penelitian ini adalah metode penelitian eksplanatif  dengan pendekatan ex post facto dan survey. Populasi dalam penelitian ini  sebanyak 124 konsumen dan sampel yang digunakan sebanyak 95 konsumen  ditentukan melalui teknik non-probability sampling dengan metode pengumpulan  data menggunakan purposive sampling. Data yang terkumpul diolah dengan  analisis regresi linear dan analisis regresi multipel. Hasil analisis menunjukkan  bahwa ada pengaruh shopping lifestyle, trend mode, discount, dan promosi  penjualan terhadap impulsive buying produk di Ladyfame Shop Bandar Lampung.  Kata Kunci: shopping lifestyle, trend mode, discount, promosi penjualan  impulsive buying    abstract    This study aims to determine how much influence of variable shopping  lifestyle, fashion trends, discounts, and sales promotion of impulsive  buying products at Ladyfame Shop Bandar Lampung either partially or  simultaneously. This research method is explanative research method with  ex post facto approach and survey. The population in this study were 124  consumer and the sample used were 95 consumer determined by nonprobability  sampling technique with data collection method using  purposive sampling. The collected data was processed by linear regression  analysis and multiple regression analysis. The result of analysis shows that  there is influence of shopping lifestyle, fashion trend, discount, and sales  promotion to impulsive buying product at Ladyfame Shop Bandar  Lampung.  Keyword: shopping lifestyle, trend mode, discount, sales promotion  impulsive buying