?url_ver=Z39.88-2004&rft_id=1416051036&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Pengaruh+Brand+Image+Dan+Kualitas+Produk+Terhadap+Brand+Loyality+Yang%0D%0ADimediasi+Oleh+Kepuasan+Pelanggan%0D%0A(Studi+Pada+Pelanggan+Sepatu+Bata+Di+Bandar+Lampung)&rft.creator=Fara+Diba+Eka+Putri%2C+1416051036&rft.subject=HD28+Management.+Industrial+Management&rft.subject=HF+Commerce&rft.description=Tujuan+penelitian+ini+adalah+untuk+mengetahui+dan+menjelaskan+pengaruh+brand%0D%0Aimage+dan+kualitas+produk+terhadap+brand+loyality+yang+dimediasi+oleh+kepuasan%0D%0Apelanggan+pada+pelanggan+sepatu+Bata+di+Bandar+Lampung.+Jenis+penelitian+ini%0D%0Amenggunakan+explanatory+research%2C+sampel+penelitian+ini+yaitu+100+pelanggan%0D%0Asepatu+Bata+dengan+menggunakan+kuesioner.+Teknik+pengambilan+sampel%0D%0Amenggunakan+non+probability+sampling.+Metode+analisis+data+dalam+penelitian%0D%0Aini+menggunakan+Partial+Least+Square+(PLS)+dengan+smartpls+version+3.2.7+yang%0D%0Adijalankan+dengan+media+komputer.%0D%0AHasil+penelitian+ini+menunjukkan+bahwa+variabel+brand+image+tidak+berpengaruh%0D%0Asecara+signifikan+terhadap+brand+loyality%2C+kualitas+produk+tidak+berpengaruh%0D%0Asecara+signifikan+terhadap+brand+loyality%2C+brand+image+berpengaruh+secara%0D%0Asignifikan+terhadap+kepuasan+pelanggan%2C+kualitas+produk+berpengaruh+secara%0D%0Asignifikan+terhadap+kepuasan+pelanggan%2C+kepuasan+pelanggan+berpengaruh+secara%0D%0Asignifikan+terhadap+brand+loyality%2C+brand+image+yang+dimediasi+oleh+kepuasan%0D%0Apelanggan+berpengaruh+secara+signifikan+terhadap+brand+loyality%2C+kualitas+produk%0D%0Ayang+dimediasi+oleh+kepuasan+pelanggan+berpengaruh+secara+signifikan+terhadap%0D%0Abrand+loyality.+Hal+ini+menunjukkan+bahwa+brand+image+dan+kualitas+produk%0D%0Aberpengaruh+terhadap+brand+loyality+yang+dimediasi+oleh+kepuasan+pelanggan.%0D%0AImplementasi+hasil+penelitian+ini+untuk+meningkatkan+dan+mempertahankan%0D%0Abrand+loyality+pada+pelanggan+sepatu+Bata+di+Bandar+Lampung.%0D%0AKata+Kunci%3A+Brand+Image%2C+Kualitas+Produk%2C+Brand+Loyality+dan+Kepuasan%0D%0APelanggan.%0D%0A%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AThe+purpose+of+this+research+is+to+know+and+explain+the+influence+of+brand+image%0D%0Aand+product+quality+to+brand+loyality+mediated+by+customer+satisfaction+for+the%0D%0Acustomer+of+Bata+in+Bandar+Lampung.+This+research+use+explanatory+research%0D%0Amethod%2C+the+sample+of+research+consisted+by+100+respondents+of+bata+customer+by%0D%0Ausing+questionnaire.+The+sampling+technique+uses+non+probability+sampling.%0D%0Amethod+of+data+analysis+in+this+study+using+Partial+Least+Square+(PLS)+with%0D%0Asmartpls+version+3.2.7+which+is+run+by+computer.%0D%0AThe+results+of+this+study+indicate+that+for+the+brand+image+variable+does+not%0D%0Asignificantly+affect+brand+loyalty%2C+product+quality+does+not+significantly+influence%0D%0Abrand+loyalty%2C+brand+image+significantly+influence+customer+satisfaction%2C+product%0D%0Aquality+significantly+influence+customer+satisfaction%2C+customer+satisfaction%0D%0Ainfluence+significantly+to+brand+loyality%2C+brand+image+mediated+by+customer%0D%0Asatisfaction+significantly+influence+brand+loyality%2C+product+quality+mediated+by%0D%0Acustomer+satisfaction+significantly+influence+brand+loyality.+This+shows+that+the%0D%0Abrand+image+and+product+quality+affect+the+brand+loyality+mediated+by+customer%0D%0Asatisfaction.+Implementation+of+this+research+result+to+improve+and+maintain%0D%0Abrand+loyality+of+Bata+customer+in+Bandar+Lampung.%0D%0AKeywords%3A+Brand+Image%2C+Product+Quality%2C+Brand+Loyality+and+Customer%0D%0ASatisfaction.&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2018-05-22&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31670%2F1%2FABSTRAK-%2520ABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31670%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31670%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Fara+Diba+Eka+Putri%2C+1416051036++(2018)+Pengaruh+Brand+Image+Dan+Kualitas+Produk+Terhadap+Brand+Loyality+Yang+Dimediasi+Oleh+Kepuasan+Pelanggan+(Studi+Pada+Pelanggan+Sepatu+Bata+Di+Bandar+Lampung).++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F31670%2F