?url_ver=Z39.88-2004&rft_id=1411021015&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=FAKTOR-FAKTOR+YANG+MEMPENGARUHI+KINERJA+USAHA+INDUSTRI+PERDAGANGAN+PAKAIAN+JADI+DI+PASAR%0D%0ABAMBU+KUNING+KOTA+BANDAR+LAMPUNG%0D%0A&rft.creator=ANNISA+BELLA+ASTRIATIKA%2C+1411021015&rft.subject=HD28+Management.+Industrial+Management&rft.description=The+purpose+of+this+research+is+to+analize+the+relationship+and+the+effect+of+the+company's+behavior+on+the+clothing+trade+industry+in+Bambu+Kuning+Trade+Centre+of+Bandar+Lampung+City.+Dependent+variable+on+this+research+is+performance+of+company%2C+and+independent+variable+on+this+research+is+product+strategy%2C+pricing+strategy%2C+promotion+strategy%2C+and+cooperation+strategy.+Analisys+method+in+this+research+use+multiple+linear+regression.+The+result+show+that+product+strategy%2C+pricing+strategy%2C+promotion+strategy%2C+and+cooperation+strategy+has+positive+and+significant+effect+to+the+company%E2%80%99s+performance+of+clothing+trade+industry+in+Bambu+Kuning+Trade+Centre%2C+Bandar+Lampung+City.%0D%0A%0D%0AKeywords%3A+Clothing+Industry%2C+Company+Behavior.%0D%0A%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+menganalisis+hubungan+dan+pengaruh+perilaku+perusahaan+terhadap+kinerja+perusahaan+pada+industri+perdagangan+pakaian+jadi+di+Pasar+Bambu+Kuning+Kota+Bandar+Lampung.+Variabel+terikat+dalam+penelitian+ini+yaitu+kinerja+usaha+dan+variabel+bebas+dalam+penelitian+ini+yaitu+strategi+produk%2C+strategi+harga%2C+strategi+promosi%2C+dan+strategi+kerjasama.+Metode+penelitian+yang+digunakan+dalam+penelitian+ini+menggunakan+Analisis+Regresi+Liniear+Berganda.+Hasil+penelitian+menunjukan+bahwa+strategi+produk%2C+strategi+harga%2C+strategi+promosi%2C+dan+strategi+kerjasama+bepengaruh+positif+dan+signifikan+terhadap+kinerja+usaha+industri+perdagangan+pakaian+jadi+di+Pasar+Bambu+Kuning+Kota+Bandar+Lampung.+%0D%0AKata+Kunci%3A+Industri+Perdagangan+Pakaian+Jadi%2C+Perilaku+Perusahaan.%0D%0A&rft.publisher=Fakultas+Ekonomi+dan+Bisnis&rft.date=2018-05-15&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31694%2F1%2FABSTRAK%2528ABSTRACT%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31694%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31694%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ANNISA+BELLA+ASTRIATIKA%2C+1411021015++(2018)+FAKTOR-FAKTOR+YANG+MEMPENGARUHI+KINERJA+USAHA+INDUSTRI+PERDAGANGAN+PAKAIAN+JADI+DI+PASAR+BAMBU+KUNING+KOTA+BANDAR+LAMPUNG.++Fakultas+Ekonomi+dan+Bisnis%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F31694%2F