?url_ver=Z39.88-2004&rft_id=1413031012&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KEPERCAYAAN+MASYARAKAT+BAURAN+PRODUK%0D%0ADAN+LOKASI+TERHADAP+MINAT+MENABUNG+MELALUI%0D%0APEMASARAN+PRODUK+PADA+BMT+DANA+MULYA%0D%0ASYARIAH+CABANG+WAY+PANJI%0D%0ALAMPUNG+SELATAN&rft.creator=DWI+LISNAWATI+%2C+1413031012&rft.subject=HD28+Management.+Industrial+Management&rft.subject=HJ+Public+Finance&rft.subject=HN+Social+history+and+conditions.+Social+problems.+Social+reform&rft.description=Tujuan+dari+penelitian+ini+adalah+untuk+mengetahui+pengaruh+kepercayaan%0D%0Amasyarakat%2C+bauran+produk+dan+lokasi+terhadap+minat+menabung+melalui%0D%0Apemasaran+produk+pada+BMT+Dana+Mulya+Syariah+Cabang+Way+Panji+Lampung%0D%0ASelatan.+Metode+yang+digunakan+dalam+penelitian+ini+adalah+deskriptif+verifikatif%0D%0Adengan+pendekatan+ex+post+facto+dan+survey.+Populasi+dalam+penelitian+ini%0D%0Aberjumlah+433+nasabah.+Sampel+yang+diperoleh+adalah+65+nasabah+dan+teknik%0D%0Apengambilan+sampel+yaitu+probability+sampling+dengan+stratified+random%0D%0Asampling.+Hasil+penelitian+ini+menunjukkan%2C+terdapat+pengaruh%3A+1.+Antara%0D%0Akepercayaan+masyarakat+terhadap+pemasaran+produk%2C+2.+Antara+bauran+produk%0D%0Aterhadap+pemasaran+produk%2C+3.+Antara+lokasi+terhadap+pemasaran+produk%2C+4.%0D%0Ahubungan+antara+kepercayaan+masyarakat%2C+bauran+produk+dan+lokasi%2C+5.+Antara%0D%0Akepercayaan+masyarakat+terhadap+minat+menabung%2C+6.+Antara+bauran+produk%0D%0Aterhadap+minat+menabung%2C+7.+Antara+lokasi+terhadap+minat+menabung%2C+8.+Antara%0D%0Apemasaran+produk+terhadap+minat+menabung%2C+9.+Antara+kepercayaan+masyarakat%0D%0Aterhadap+minat+menabung+melalui+pemasaran+produk%2C+10.+Antara+bauran+produk%0D%0Aterhadap+minat+menabung+melalui+pemasaran+produk%2C+11.+Antara+lokasi+terhadap%0D%0Aminat+menabung+melalui+pemasaran+produk%2C+12.+Antara+kepercayaan+masyarakat%2C%0D%0Abauran+produk+dan+lokasi+terhadap+pemasaran+produk%2C+13.+Antara+kepercayaan%0D%0Amasyarakat%2C+bauran+produk%2C+lokasi+dan+pemasaran+produk+terhadap+minat%0D%0Amenabung.%0D%0AKata+Kunci+%3A+kepercayaan+masyarakat%2C+bauran+produk%2C+lokasi%2C+minat%0D%0Amenabung+dan+pemasaran+produk.%0D%0A%0D%0Aabstract%0D%0A%0D%0AThe+purpose+of+this+research+is+to+know+the+influence+of+public+trust%2Cproduct+mix%0D%0Aand+location+on+interest+of+saving+through+product+marketing+at+BMT+Dana+Mulya%0D%0ASyariah+branch+of+Way+Panji+Lampung+Selatan.+The+method+used+in+this+research%0D%0Awas+descriptive+verification+with+ex+post+facto+approach+and+survey.+The%0D%0Apopulation+in+this+study+were+433+customers.+The+samples+were+65+customers+of%0D%0ABMT+Dana+Mulya+Syariah+and+sampling+technique+is+probability+sampling+with%0D%0Astratified+random+sampling.+The+result+of+research+shows+that+there+were%0D%0Ainfluence%3A+1.+Public+trust+to+product+marketing%2C+2.+Product+mix+to+product%0D%0Amarketing%2C+3.+Location+to+product+marketing%2C+4.+Relationship+between+public+trust%2C%0D%0Aproduct+mix+and+location%2C+5.+Public+trust+to+interest+of+saving%2C+6.+Product+mix+to%0D%0Ainterest+of+saving%2C+7.+Location+to+interest+of+saving%2C+8.+Product+marketing+to+interst%0D%0Aof+saving%2C+9.+Public+trust+to+interest+of+saving%2C+10.+Product+mix+to+interest+of%0D%0Asaving%2C+11.+Location+to+interest+of+saving%2C+12.+Public+trust%2C+product+mix+and%0D%0Alocation+to+product+marketing%2C+13.+Public+trust%2C+product+mix+and+location+to%0D%0Ainterest+of+saving.%0D%0AKeywords+%3A+public+trust%2C+product+mix%2C+location%2C+interest+of+saving+and+product%0D%0Amarketing.&rft.publisher=FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN&rft.date=2018-05-18&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31749%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31749%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31749%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520%2520PEMBAHASAN.pdf&rft.identifier=++DWI+LISNAWATI+%2C+1413031012++(2018)+PENGARUH+KEPERCAYAAN+MASYARAKAT+BAURAN+PRODUK+DAN+LOKASI+TERHADAP+MINAT+MENABUNG+MELALUI+PEMASARAN+PRODUK+PADA+BMT+DANA+MULYA+SYARIAH+CABANG+WAY+PANJI+LAMPUNG+SELATAN.++FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN%2C++UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F31749%2F