?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PELAYANAN+TERHADAP+LOYALITAS+MEREK+MELALUI+KEPUASAN+PELANGGAN(Studi+pada+Pelanggan+Bengkel+Yamaha+2+Mei+Bandar+Lampung)&rft.creator=Jepi+Herani%2C+1416051057&rft.subject=HD28+Management.+Industrial+Management&rft.description=Tujuan+penelitian+ini+adalah+untuk+mengetahui+dan+menjelaskan+pengaruh+kualitas+pelayanan+terhadap+loyalitas+merek+melalui+kepuasan+pelanggan+pada+pelanggan+bengkel+Yamaha+2+Mei+Bandar+Lampung.+Jenis+penelitian+ini+menggunakan+explanatory+research%2C+sampel+penelitian+ini+terdiri+dari+100+pelanggan+bengkel+Yamaha+2+Mei+Bandar+Lampung+yang+diambil+dengan+kuesioner.+Teknik+pengambilan+sampel+menggunakan+non+probability+sampling.+Metode+analisis+data+dalam+penelitian+ini+menggunakan+Partial+Least+Square+(PLS)+dengan+Smart+PLS+versi+3%2C2%2C7+yang+dijalankan+dengan+media+komputer.+Hasil+penelitian+ini+menunjukkan+bahwa%2C+untuk+variabel+kualitas+pelayanan+berpengaruh+secara+tidak+signifikan+terhadap+loyalitas+merek%2C+kualitas+pelayanan+berpengaruh+secara+signifikan+terhadap+kepuasan+pelanggan.+Kepuasan+pelanggan+berpengaruh+secara+signifikan+terhadap+loyalitas+merek.+Hal+ini+menunjukkan+bahwa+peran+kepuasan+pelanggan+berpengaruh+positif+dan+signifikan+terhadap+variabel+kualitas+pelayanan+dan+loyalitas+merek.+Implikasi+hasil+penelitian+ini+untuk+meningkatkan+dan+mempertahankan+loyalitas+merek+peningkatan+pelanggan+bengkel+Yamaha+2+Mei+Bandar+Lampung.%0D%0AKata+Kunci%3A+Kualitas+Pelayanan%2C+Loyalitas+Merek%2C+Kepuasan+Pelanggan.%0D%0AINFLUENCE+OF+SERVICE+QUALITY+TO+BRAND+LOYALITY+THROUGH+CUSTOMER+SATISFACTION%0D%0A(Study+on+The+Customers+Workshop+Yamaha+2+Mei+Bandar+Lampung)%0D%0A%0D%0AThe+purpose+of+this+study+is+to+determine+and+explain+the+effect+of+service+quality+on+brand+loyalty+through+customer+satisfaction+on+customer+workshop+Yamaha+2+Mei+Bandar+Lampung.+This+type+of+research+using+explanatory+research%2C+this+research+sample+consisted+of+100+customers+of+workshop+Yamaha+2+Mei+Bandar+Lampung+taken+with+questionnaire.+The+sampling+technique+uses+non+probability+sampling.+Method+of+data+analysis+in+this+research+using+Partial+Least+Square+(PLS)+with+Smart+PLS+version+3%2C2%2C7+with+computer+media.+The+results+of+this+study+indicate+that%2C+for+service+quality+variables+significantly+influence+the+brand+loyalty%2C+service+quality+significantly+influence+customer+satisfaction.+Customer+satisfaction+significantly+affects+brand+loyalty.+This+shows+that+the+role+of+customer+satisfaction+has+a+positive+and+significant+impact+on+service+quality+and+brand+loyalty+variables.+The+implications+of+this+study+to+improve+and+maintain+brand+loyalty+increase+customer+service+shop+Yamaha+2+Mei+Bandar+Lampung.%0D%0AKeywords%3A+Service+Quality%2C+Brand+Loyality%2C+Customer+Satisfaction.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2018-06-07&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31795%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31795%2F9%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31795%2F10%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Jepi+Herani%2C+1416051057++(2018)+PENGARUH+KUALITAS+PELAYANAN+TERHADAP+LOYALITAS+MEREK+MELALUI+KEPUASAN+PELANGGAN(Studi+pada+Pelanggan+Bengkel+Yamaha+2+Mei+Bandar+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F31795%2F