?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+WORD+OF+MOUTH+DAN+CITRA+DESTINASI+PADA%0D%0AKEPUTUSAN+BERKUNJUNG+DI+PANTAI+SARI+RINGGUNG%0D%0AKABUPATEN+PESAWARAN+PROVINSI+LAMPUNG&rft.creator=SELA+MARSITA%2C+1411011120&rft.subject=HB+Economic+Theory&rft.subject=HD28+Management.+Industrial+Management&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+word+of+mouth+dan+citra%0D%0Adestinasi+pada+keputusan+berkunjung+di+Pantai+Sari+Ringgung.+Penelitian+ini%0D%0Amenggunakan+desain+penelitian+kausal.+Metode+pengambilan+sampel%0D%0Amenggunakan+metode+non+probability+sampling+dengan+teknik+purposive%0D%0Asampling.+Populasi+dalam+penelitian+ini+adalah+wisatawan+yang+mengunjungi%0D%0APantai+Sari+Ringgung+dengan+jumlah+sampel+100+responden.+Uji+validitas+dan+uji%0D%0Areliabilitas+menggunakan+faktor+analisis+dan+cronbach%E2%80%99s+alpha.+Analisis+data%0D%0Amenggunakan+regresi+linier+berganda%2C+pengujian+hipotesis+menggunakan+uji+t+dan%0D%0Auji+f%2C+serta+analisis+determinasi+(R2).+Hasil+penelitian+ini+menunjukan+bahwa+word%0D%0Aof+mouth+dan+citra+destinasi+berpengaruh+signifikan+terhadap+keputusan%0D%0Aberkunjung+dengan+nilai+sebesar+84%2C5%25+serta+variabel+yang+memberikan+pengaruh%0D%0Aterbesar+yaitu+variabel+citra+destinasi+dengan+nilai+beta+sebesar+54%2C4%25.%0D%0AKata+kunci%3A+Word+of+mouth%2C+citra+destinasi%2C+keputusan+berkunjung%2C+pariwisata%0D%0A%0D%0A%0D%0A%0D%0Aabstract%0D%0A%0D%0AThe+purpose+of+this+research+was+to+determine+the+effect+of+word+of+mouth+and%0D%0Adestination+image+to+decision+to+visit+Sari+Ringgung+beach.+This+research+uses+a%0D%0Acausal+research+design.+Sampling+method+using+non+probability+sampling+method%0D%0Awith+purposive+sampling+technique.+The+population+in+this+research+were+tourists%0D%0Awho+visited+Sari+Ringgung+Beach+with+a+sample+of+100+respondents.+Validity+and%0D%0Areliability+test+using+analysis+factor+and+cronbach's+alpha.+Data+analysis+using%0D%0Amultiple+linear+regression%2C+hypothesis+test+using+t+test+and+f+test%2C+and%0D%0Adetermination+analysis+(R2).+The+result+of+this+research+show+that+word+of+mouth%0D%0Aand+destination+image+have+significant+influence+to+the+decision+of+visiting+with%0D%0Avalue+84%2C5%25+and+variable+which+give+biggest+influence+that+is+destination+image%0D%0Avariable+with+beta+value+54%2C4%25.%0D%0AKey+word%3A+Word+of+mouth%2C+destination+image%2C+decision+to+visit%2C+tourism&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2018-06-06&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31858%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31858%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31858%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++SELA+MARSITA%2C+1411011120++(2018)+PENGARUH+WORD+OF+MOUTH+DAN+CITRA+DESTINASI+PADA+KEPUTUSAN+BERKUNJUNG+DI+PANTAI+SARI+RINGGUNG+KABUPATEN+PESAWARAN+PROVINSI+LAMPUNG.++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+EKONOMI+DAN+BISNIS+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F31858%2F