?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PERSEPSI+KONSUMEN+TENTANG+BRAND+IMAGE+(CITRA+MEREK)%2C+HARGA+DAN+PROMOSI+TERHADAP+%0D%0AKEPUTUSAN+PEMBELIAN+MOTOR+HONDA+DENGAN+%0D%0AMEMPERHATIKAN+KEPUASAN+KONSUMEN+DI+%0D%0APT.+NUSANTARA+SURYA+SAKTI+KEDATON+%0D%0ABANDAR+LAMPUNG%0D%0A&rft.creator=EGA+WIBISONO+ZAINUDIN%2C+1413031017&rft.subject=L+Education+(General)+%3D+Pendidikan+&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+persepsi+konsumen+tentang+brand+image+(citra+merek)%2C+harga+dan+promosi+terhadap+keputusan+pembelian+motor+honda+dengan+memperhatikan+kepuasan+konsumen+di+PT.+Nusantara+Sakti+Kedaton+Bandar+Lampung+yang+berjumlah+1.140++orang+dan+sampel+50+responden+yang+ditentukan+dengan+teknik+probabilitas+sampling+dengan+menggunakan+accidental+sampling.+Pengumpulan+data+dilakukan+dengan+menggunakan+kuesioner+teknik+analisis+dengan+menggunakan+Regresi+Linier+dan+Path+Analysis.+Subjek+penelitian+yaitu+karyawan+PT.+Nusantara+Sakti+Kedaton+Bandar+Lampung.+Metode+penelitian+yang+digunakan+dalam+penelitian+ini+adalah+metode+deskriptif+verifikatif+dengan+pendekatan+ex+post+facto+dan+survey.+Hasil+penelitian+menunjukkan+bahwa+ada+pengaruh+persepsi+konsumen+tentang+brand+image+(citra+merek)%2C+harga+dan+promosi+terhadap+keputusan+pembelian+motor+honda+dengan+memperhatikan+kepuasan+konsumen+di+PT.+Nusantara+Sakti+Kedaton+Bandar+Lampung.%0D%0A%0D%0A%0D%0AKata+kunci%3A+brand+image+(citra+merek)%2C+harga%2C+promosi%2C+kepuasan+konsumen+dan+keputusan+pembelian.%0D%0A%0D%0ATHE+PERCEPTION+CONSUMERS+ABOUT+THE+BRAND+IMAGE%2C+PRICES+AND+PROMOTION+OF+THE+DECISION+TO+BUY%0D%0AHONDA+WITH+REGARD+TO+CUSTOMER+%0D%0ASATISFACTION+IN+PT.+NUSANTARA+%0D%0ASURYA+SAKTI+KEDATON+%0D%0ABANDAR+LAMPUNG%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AThis+study+aims+to+to+know+about+the+influence+of+consumer+perceptions+about+its+brand+image%2C+the+price+and+promotion+of+the+decision+of+the+purchase+of+Honda+motor+vehicle+by+taking+into+account+the+satisfaction+of+service+consumers+in+PT.+Nusantara+Surya+Sakti+Kedaton+Bandar+Lampung+which+consisted+of+1.140+people+and+sample+50+respondents+determined+by+engineering+the+probability+the+sampling+method+of+using+the+sampling+method+of+accidental.+The+data+collection+was+done+using+a+questionnaire+technique+analysis+by+the+use+of+linear+regression+and+path+analysis.+The+subject+of+study+that+is+an+employee+of+PT.+Nusantara+Surya+Sakti+Kedaton+Bandar+Lampung.+Research+methods+that+were+used+in+this+research+was+a+method+of+descriptive+verifikatif+with+the+approach+ex+post+facto+and+survey.+The+research+results+show+that+there+an+effect+consumer+perceptions+about+its+range+about+brand+image%2C+the+price+and+promotion+of+the+decision+of+the+purchase+of+Honda+motor+vehicle+by+taking+into+account+the+satisfaction+of+service+consumers+in+PT.+Nusantara+Surya+Sakti+Kedaton+Bandar+Lampung+.+%0D%0A%0D%0A%0D%0AKeywords%3A+brand+image%2C+price%2C+promotion%2C+customer+satisfaction+and+decisions+purchase.%0D%0A&rft.publisher=FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN&rft.date=2018-06-08&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31989%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31989%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F31989%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++EGA+WIBISONO+ZAINUDIN%2C+1413031017++(2018)+PENGARUH+PERSEPSI+KONSUMEN+TENTANG+BRAND+IMAGE+(CITRA+MEREK)%2C+HARGA+DAN+PROMOSI+TERHADAP+KEPUTUSAN+PEMBELIAN+MOTOR+HONDA+DENGAN+MEMPERHATIKAN+KEPUASAN+KONSUMEN+DI+PT.+NUSANTARA+SURYA+SAKTI+KEDATON+BANDAR+LAMPUNG.++FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F31989%2F