?url_ver=Z39.88-2004&rft_id=1216021076&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=POLITICAL+MARKETING+KANDIDAT+DALAM+PEMILIHAN+KEPALA+DESA+DI+DESA+AIR+RINGKIH+KECAMATAN+REBANG+TANGKAS+KABUPATEN+WAY+KANAN&rft.creator=MUHAMMAD+ICHSAN+NURYANDA%2C+1216021076&rft.subject=JS+Local+government+Municipal+government&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+political+marketing+yang+dilakukan+oleh++setiap+kandidat+dalam+Pemilihan+Kepala+Desa+(Pilkades)+Desa+Air+Ringkih+Kecamatan+Rebang+Tangkas+Kabupaten+Way+Kanan+dan+menjelaskan+faktor-faktor+yang+menentukan+kemenangan+kandidat+dalam+Pilkades+Desa+Air+Ringkih+tahun+2016.%0D%0AJenis+penelitian+ini+adalah+penelitian+deskriptif.+Jenis+data+yang+digunakan+adalah++data+primer+dan+data+sekunder.+Data+primer+berupa+hasil+wawancara+dengan+informan+penelitian+dan+hasil+observasi+yang+dilakukan+oleh+peneliti.+Data+sekunder+berupa+laporan+dan+dokumen-dokumen+resmi.+Instrumen+penelitian+adalah+peneliti+sendiri+yang+dalam+pelaksanaannya+menggunakan+alat+bantu+berupa+pedoman+wawancara+dan+pedoman+observasi.+Teknik+pengumpulan+data+yang+digunakan+berupa+wawancara%2C+observasi%2C+dan+dokumentasi.+Teknik+pemeriksaan+keabsahan+data+menggunakan+triangulasi+sumber.+%0D%0ANamun%2C+political+marketing%09yang+dilakukan+calon+Mutholib+lebih+progresif+di+banding+Kasdianto+dan+M.+Juarsa.+Kasdianto+dan+M.+Juarsa+menggunakan+pendekatan+political+marketing+Partai+Berorientasi+Produk+(Product+Oriented+Party-POP).+Mutholib+menggunakan+pendekatan+political+marketing+Partai+Berorientasi+Pasar+(Market+Oriented+Party-MOP).+Kampanye+dilakukan+dengan+menerapkan+strategi+push+dan+pass+political+marketing.+Jaringan+kekeluargaan%2C+pemberian+uang%2C+rasa+hutang+budi+menjadi+dasar+seseorang+memberikan+dukungan+kepada+salah+satu+kandidat.+%0D%0AKata+kunci+%3A+political+marketing%2C+Pilkades%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0A%0D%0AThis+study+aims+to+determine+the+political+marketing+done+by+each+candidate+in+the+Village+Head+Election+(Pilkades)+Village+Air+Ringkih+District+Rebang+Tangkas+Kabupaten+Way+Kanan+and+explain+the+factors+that+determine+the+victory+of+the+candidate+in+the+election+of+Village+Head+Air+Ringkih+2016.%0D%0AThe+type+of+this+research+is+descriptive+research.+The+type+of+data+used+is+primary+data+and+secondary+data.+Primary+data+is+the+result+of+interview+with+informant+of+research+and+result+of+observation+conducted+by+researcher.+Secondary+data+in+the+form+of+reports+and+official+documents.+The+instrument+of+research+is+the+researcher+himself+who+in+the+implementation+using+aids+in+the+form+of+interview+guides+and+observation+guidelines.+Data+collection+techniques+used+in+the+form+of+interviews%2C+observation%2C+and+documentation.+Technique+examination+of+data+validity+using+source+triangulation.+%0D%0AHowever%2C+political+marketing+by+Mutholib+candidate+is+more+progressive+than+Kasdiawan+and+M.+Juarsa.+Kasdiawa+and+M.+Juarsa+use+the+political+approach+of+Product+Oriented+Party+(POP).+Mutholib+used+the+market-oriented+political+marketing+approach+(MOP).+The+campaign+is+done+by+implementing+push+strategy+and+political+marketing+pass.+The+kinship+network%2C+the+giving+of+money%2C+the+sense+of+indebtedness+to+the+foundation+of+a+person+gives+support+to+one+of+the+candidates.+%0D%0AKeywords%3A+political+marketing%2C+Pilkades%0D%0A%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+&rft.date=2018-05-09&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32010%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32010%2F11%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32010%2F12%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++MUHAMMAD+ICHSAN+NURYANDA%2C+1216021076++(2018)+POLITICAL+MARKETING+KANDIDAT+DALAM+PEMILIHAN+KEPALA+DESA+DI+DESA+AIR+RINGKIH+KECAMATAN+REBANG+TANGKAS+KABUPATEN+WAY+KANAN.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F32010%2F