?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+ADVERTISING+DAN+SALES+PROMOTION+TERHADAP+KEPUTUSAN+PEMBELIAN+MELALUI+CITRA+MEREK(Studi+pada+Konsumen+Bukalapak+di+Bandarlampung)&rft.creator=Rani+Syifa+Nur+Rahmah%2C+1416051094&rft.subject=+&rft.description=Penelitian+ini+bertujuan+mengetahui+dan+menganalisis+korelasi+advertising+dan+sales+promotion+terhadap+keputusan+pembelian+melalui+citra+merek+konsumen+Bukalapak+di+Bandarlampung.+Jenis+penelitian+ini+menggunakan+explantory+research%2C+sampel+pada+penelitian+ini+menggunakan+metode+accidental+sampling+dengan+menggunakan+kuesioner+sebagai+instrumen+untuk+mengambil+sampel+sebanyak+100+orang+responden+konsumen+Bukalapak+di+Bandarlampung.+Teknik+analisis+data+penelitian+ini+menggunakan+pendekatan+Partial+Least+Square+(PLS)+yang+dibantu+oleh+program+smartPLS+m.3.+Hasil+penelitian+ini+menunjukan+bahwa+terdapat+korelasi+yang+signifikan+antara+advertising+terhadap+citra+merek.+Selanjutnya%2C+terdapat+korelasi+tidak+signifikan+antara+sales+promotion+terhadap+citra+merek.+Terdapat+korelasi+signifikan+antara+advertising+terhadap+keputusan+pembelian.+Terdapat+korelasi+signifikan+antara+sales+promotion+terhadap+keputusan+pembelian.+Terdapat+korelasi+tidak+signifikan+antara+citra+merek+terhadap+keputusan+pembelian.+Terdapat+korelasi+tidak+signifikan+antara+advertising+terhadap+keputusan+pembelian+yang+dimediasi+citra+merek.+Selanjutnya+terdapat+korelasi+tidak+signifikan+antara+sales+promotion+terhadap+keputusan+pembelian+yang+dimediasi+citra+merek.%0D%0AKata+Kunci%3A+Advertising%2C+Sales+Promotion%2C+Citra+Merek+dan+Keputusan+Pembelian%0D%0ATHE+INFLUENCE+OF+ADVERTISING+AND+SALES+PROMOTION+ON+PURCHASE+DECISION+THROUGH+BRAND+IMAGE+(Study+on+Consumer+Bukalapak+at+Bandarlampung)%0D%0A%0D%0AThis+research+aims+to+know+and+analyze+the+correlation+of+advertising+and+sales+promotion+of+purchasing+decisions+through+brand+image+of+Bukalapak+consumers+in+Bandarlampung.+This+research+type+using+explantory+research%2C+the+sample+in+this+research+use+accidental+sampling+method+by+using+questioner+as+instrument+to+take+sample+counted+100+respondents+of+consumer+of+Bukalapak+at+Bandarlampung.+Technique+of+data+analysis+of+this+research+using+Partial+Least+Square+(PLS)+approach+which+assisted+by+smartPLS+m.3+program.+The+results+of+this+study+indicate+that+there+is+a+significant+correlation+between+advertising+on+brand+image.+Furthermore%2C+there+is+no+significant+correlation+between+sales+promotion+towards+brand+image.+There+is+a+significant+correlation+between+advertising+and+purchasing+decisions.+There+is+a+significant+correlation+between+sales+promotion+towards+purchasing+decisions.+There+is+no+significant+correlation+between+the+brand+image+of+the+purchase+decision.+There+is+no+significant+correlation+between+advertising+against+branded+mediated+purchase+decisions.+Furthermore%2C+there+is+no+significant+correlation+between+sales+promotion+to+purchase+decision+mediated+brand+image.%0D%0AKeywords%3A+Advertising%2C+Sales+Promotion%2C+Brand+Image+and+Purchase+Decision&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2018-07-05&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32186%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32186%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32186%2F3%2FSKRIPSI%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=++Rani+Syifa+Nur+Rahmah%2C+1416051094++(2018)+PENGARUH+ADVERTISING+DAN+SALES+PROMOTION+TERHADAP+KEPUTUSAN+PEMBELIAN+MELALUI+CITRA+MEREK(Studi+pada+Konsumen+Bukalapak+di+Bandarlampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F32186%2F