?url_ver=Z39.88-2004&rft_id=1416051081&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+IKLAN%2C+CITRA+MEREK+DAN+PROMOSI+PENJUALAN+TERHADAP++KEPUTUSAN+PEMBELIAN+PRODUK+LIPSTIK+WARDAH+(STUDI+PADA+PENGUNJUNG+STORE+WARDAH+DI+BANDAR+LAMPUNG)&rft.creator=NENDEN+TRESNA+NURSARI%2C+1416051081&rft.subject=H+Social+Sciences+(General)&rft.description=%0D%0ATujuan+dari+penelitian+ini+adalah+untuk+mengetahui+pengaruh+iklan%2C+citra+merek%0D%0Adan+promosi+penjualan+secara+parsial+maupun+simultan+terhadap+keputusan%0D%0Apembelian.+Jenis+penelitian+yang+digunakan+adalah+penelitian+ekspalantori+dengan%0D%0Apendekatan+kuantitatif.+Lokasi+penelitian+di+store+Wardah+di+Bandar+Lampung%0D%0Adengan+sampel+sebanyak+100+responden.+Metode+pengumpulan+data+kuesioner.%0D%0AAnalisis+data+yang+digunakan+adalah+analisis+deskriptif%2C+analisis+regresi+linear%0D%0Asederhana+dan+analisis+regresi+linear+berganda.+Pengujian+hipotesis+menggunakan%0D%0A.+Pada+penelitian+ini+dapat+diketahui+bahwa+secara+parsial%2C%0D%0Avariabel+iklan+%0D%0A2%0D%0Adengan+melihat+nilai+R%0D%0ASquare+sebesar+0%2C237+atau+23%2C7%25.%0D%0AKata+Kunci+%3A+Iklan%2C+Citra+Merek%2C+Promosi+Penjualan%2C+Keputusan+Pembelian.%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0A%0D%0AThe+objective+of+this+research+is+to+find+out+the+influence+of+advertisement%2C+brand%0D%0Aimage+and+sales+promotion+on+purchasing+decision%2C+partially+or+simultanly.+The%0D%0Aresearch+type+was+explanatory+research+with+quantitative+approach+with+100%0D%0Arespondents+as+research+samples.+The+location+of+this+research+was+in+Wardah%0D%0Astore+in+Bandar+Lampung.+Data+collecting+method+used+questionnaire.+Data%0D%0Aanalysis+used+descriptive+analysis%2C+simple+linear+regression+and+multiple+linear%0D%0Aregression+analysis.+Hypothesis+test+used+T+test%2C+F+test+and+R%0D%0A2%0D%0Atest.+This+research%0D%0Ashows+that+partially%2C+advertisement+variable+%0D%0A2%0D%0Acoefficient+value+was+seen+by+looking+at+R%0D%0ASquare+value+of+0%2C237+or+23%2C7%25.%0D%0AKeywords+%3A+Advertisement%2C+Brand+Image%2C+Sales+Promotion%2C+Purchase+Decision.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2018-06-26&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32217%2F1%2FABSTRAK%2520%2528INGGRIS%2520%2526%2520INDONESIA%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32217%2F15%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32217%2F16%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++NENDEN+TRESNA+NURSARI%2C+1416051081++(2018)+PENGARUH+IKLAN%2C+CITRA+MEREK+DAN+PROMOSI+PENJUALAN+TERHADAP+KEPUTUSAN+PEMBELIAN+PRODUK+LIPSTIK+WARDAH+(STUDI+PADA+PENGUNJUNG+STORE+WARDAH+DI+BANDAR+LAMPUNG).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F32217%2F