?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+FAKTOR+SOSIAL%2C+GAYA+HIDUP%2C+DAN+KARAKTERISTIK+PRODUK+TERHADAP+KEPUTUSAN+KONSUMEN+DALAM+MEMBELI+SEPEDA+GUNUNG+%0D%0Astudi+pada+anggota+konsumen+klub+sepeda+gowes+asik+club(GAC)+Bandar+Lampung)&rft.creator=Zutama+Rinaldo%2C+1016051107&rft.subject=H+Social+Sciences+(General)&rft.subject=HB+Economic+Theory&rft.description=Perkembangan+usaha+telah+diwarnai+dengan+berbagai+macam+persaingan.+Salah+satunya+adalah+persaingan+bisnis+yang+semakin+ketat+yang+mengakibatkan+perubahan+Perilaku+Konsumen+dalam+mengambil+keputusan+untuk+membeli+suatu+produk.+Dengan+demikian%2C+setiap+perusahaan+dituntut+memahami+prilaku+konsumen+pada+pasar+sasaran+untuk+kelangsungan+hidup+perusahaan+tersebut.+%0D%0ATipe+penelitian+ini+adalah+penelitian+eksplanasi.+Populasi+penelitian+ini+adalah+seluruh+konsumen+sepeda+gunung+di+Bandar+Lampung.+sampel+konsumen+komunitas+pengguna+sepeda+gunung+GAC+(Goes+Asik+Club)+di+Bandar+Lampungsebanyak+135+orang.+Teknik+pengumpulan+data+dengan+menggunakan+kuesioner.+Uji+hipotesis+menggunakan+uji+t+dan+uji+F.+Analisis+data+regresi+linear+berganda.+%0D%0AHasil+penelitian+secara+parsial+menunjukkan+bahwa+ada+pengaruh+faktor+sosial+(X1)%2C+terhadap+keputusan+pembelian%2C+Gaya+hidup+(X2)%2C+terhadap+keputusan+pembelian%2C+Karakteristik+produk+(X3)+terhadap+keputusan+pembelian.+Hasil+analisis+secara+simultan+terdapat+pengaruh+antara+faktor+sosial+(X1)%2C+Gaya+hidup+(X2)%2C+Karakteristik+produk+(X3)+terhadap+keputusan+pembelian.%0D%0ASaran+Hasil+penelitian+ini+dapat+menjadi+masukan+bagi+beberapa+pihak+yang+berkepentingan+dan+bermanfaat+terhadap+perusahaan.+Sehingga+perusahaan+akan+tetap+mempertahankan+kelangsungan+hidup+perusahaan.%0D%0A%0D%0AThe+development+effort+has+been+characterized+by+a+wide+variety+of+competition.%0D%0AOne+is+a+tight+business+competition+which+resulted+in+changes+in+the+Consumer%0D%0ABehavior+took+the+decision+to+buy+a+product.+Thus%2C+each+company+is+required+to%0D%0Aunderstand+the+behavior+of+consumers+in+the+target+market+for+the+company's%0D%0Asurvival.%0D%0AThis+type+of+research+is+explanatory+research.+The+study+population+was+all%0D%0Aconsumers+mountain+bike+in+Bandar+Lampung.+consumer+sample+user+community%0D%0Amountain+bike+GAC+(Asik+Goes+Club)+in+Bandar+Lampungsebanyak+135+people.%0D%0ATechniques+of+data+collection+using+questionnaires.+Hypothesis+testing+using+t+test%0D%0Aand+F+test+multiple+linear+regression+analysis+of+the+data.%0D%0AThe+results+of+the+study+indicate+that+there+is+partial+influence+of+social+factors%0D%0A(X1)%2C+the+purchasing+decision%2C+Lifestyle+(X2)%2C+the+purchasing+decisions%2C+product%0D%0Acharacteristics+(X3)+on+purchase+decisions.+The+results+of+simultaneous+analysis%0D%0Athere+is+influence+between+social+factors+(X1)%2C+Lifestyle+(X2)%2C+product%0D%0Acharacteristics+(X3)+on+purchase+decisions.%0D%0AThe+results+of+this+suggestion+can+be+input+for+some+interested+parties+and%0D%0Abeneficial+to+the+company.+So+the+company+will+maintain+the+viability+of+the%0D%0Acompany.&rft.publisher=FISIP&rft.date=2014-08-20&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3222%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3222%2F2%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3222%2F3%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3222%2F4%2FCOVER%2520LUAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3222%2F5%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3222%2F6%2FLEMBAR%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3222%2F7%2FMOTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3222%2F8%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3222%2F9%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3222%2F10%2FLEMBAR%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3222%2F11%2FLEMBAR%2520PERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3222%2F12%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3222%2F13%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3222%2F14%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3222%2F15%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3222%2F16%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3222%2F17%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3222%2F18%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F3222%2F19%2FBAB%2520V.pdf&rft.format=text&rft.identifier=http%3A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