?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+DIMENSI+KUALITAS+PRODUK+TERHADAP+KEPUTUSAN%0D%0APEMBELIAN+KEJU+PROCHIZ+DI+BANDAR+LAMPUNG&rft.creator=Tommy+Ariansyah%2C+1341011075&rft.subject=HB+Economic+Theory&rft.subject=HD61+Risk+Management&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+dimensi+kualitas+produk+yang+terdiri+dari%0D%0Aperformance%2C+feature%2C+conformance%2C+durability%2C+reliability%2C+aestetic+dan+perceived%0D%0Aquality+berpengaruh+terhadap+keputusan+pembelian.+Metode+sampel+yang+digunkaan%0D%0Aadalah+Inon+probability+sampling+dengan+teknik+accidental+sampling+dimana+peneliti%0D%0Amemilih+sampel+secara+subyektif.+Alat+analisis+regresi+linear+berganda+digunakan%0D%0Auntuk+mengetahuipengaruh+masing-masing+variabel.%0D%0AHasil+pengolahan+data+dari+100+konsumen+keju+Prochiz+di+Bandar+Lampung+diketahui%0D%0Abahwa+varaibel+perceived+quality+memiliki+pengaruh+terbesar+terhadap+keputusan%0D%0Apembelian+keju+Prochiz+di+Bandar+Lampung+yaitu+20%2C2%25.+Pengaruh+terbesar+kedua%0D%0Aadalah+variabel+performance+sebesar+14%2C2%25.+Varibel+lainnya+memiliki+pengaruh+yang%0D%0Arelative+kecil+terhadap+keputusan+pembelian.+(feature+6%2C2%25+%2C+conformance+9%2C2%25%2C%0D%0Adurability+7%2C0%25%2C+reliability+7%2C1%25%2C+aesthetic+4%2C1%25.+Saran+yang+diajukan+pada+penelitian%0D%0Aini+adalah+%3A+manajemen+Prochiz+perlu+meningkatkan+jangka+tingkat+keawetan+sebagai%0D%0Abahan+tambahan+makanan%2C+hal+ini+perlu+diperhatikan+karena+Prochiz+memiliki+jangka%0D%0Awaktu+kaduluwarsa+yang+cukup+lama+jika+belum+dicampur+atau+digunakan+sebagai%0D%0Abahan+tambahan+untuk+makanan+atau+kue.+Tetapi+jika+Prochiz+menjadi+bahan+baku%0D%0Aatau+bahan+tambahan+menyebabkan+makanan+yang+dihasilkan+memiliki+daya+tahan%0D%0Ayang+relatif+tidak+lama.%0D%0AKata+kunci+%3A+performance%2C+feature%2C+conformance%2C+durability%2C+reliability%2C+aesthetic%2C%0D%0Aperceived+quality+dan+keputusan+pembelian%0D%0A%0D%0AEFFECT+OF+PRODUCT+QUALITY+DIMENSION+ON+DECISION+OF%0D%0APURCHASE+OF+PROJECT+CHEAP+IN+BANDAR+LAMPUNG%0D%0A%0D%0AThis+study+aims+to+determine+the+dimensions+of+product+quality+consisting+of%0D%0Aperformance%2C+feature%2C+conformance%2C+durability%2C+reliability%2C+aestetic+and+perceived+quality%0D%0Ahave+an+effect+on+purchasing+decision.+The+sample+method+used+is+Inon+probability%0D%0Asampling+with+accidental+sampling+technique+in+which+the+researcher+chooses+the+sample%0D%0Asubjectively.+Multiple+linear+regression+analysis+tools+are+used+to+determine+the+effect+of%0D%0Aeach+variable.%0D%0AThe+results+of+data+processing+from+100+consumers+of+Prochiz+cheese+in+Bandar+Lampung%0D%0Aknown+that+perceived+quality+varaibel+has+the+greatest+influence+on+purchasing+decisions%0D%0AProchiz+cheese+in+Bandar+Lampung+is+20.2%25.+The+second+biggest+influence+is+the%0D%0Aperformance+variable+of+14.2%25.+Other+variables+have+a+relatively+small+effect+on%0D%0Apurchasing+decisions.+(features+6.2%25%2C+conformance+9.2%25%2C+durability+7.0%25%2C+reliability%0D%0A7.1%25%2C+aesthetic+4.1%25.)+The+suggestions+proposed+in+this+study+are%3A+Prochiz+management%0D%0Aneeds+to+increase+the+durability+level+as+food+additives+%2C+this+is+worth+noting+because%0D%0AProchiz+has+a+long+period+of+time+that+has+not+been+mixed+or+used+as+an+additional%0D%0Aingredient+for+food+or+cake%2C+but+if+Prochiz+becomes+a+raw+material+or+additional%0D%0Aingredients%2C+the+resulting+food+has+a+relatively+short+durability.%0D%0AKeywords%3A+performance%2C+feature%2C+conformance%2C+durability%2C+reliability%2C+aesthetic%2C+perceived%0D%0Aquality+and+purchasing+decisions&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2018-07-04&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32235%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32235%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32235%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Tommy+Ariansyah%2C+1341011075++(2018)+PENGARUH+DIMENSI+KUALITAS+PRODUK+TERHADAP+KEPUTUSAN+PEMBELIAN+KEJU+PROCHIZ+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F32235%2F