creators_name: Tommy Ariansyah, 1341011075
creators_id: tommyariansyah29@gmail.com
type: other
datestamp: 2018-07-24 06:53:57
lastmod: 2018-07-24 06:53:57
metadata_visibility: show
title: PENGARUH DIMENSI KUALITAS PRODUK TERHADAP KEPUTUSAN
PEMBELIAN KEJU PROCHIZ DI BANDAR LAMPUNG
ispublished: pub
subjects: HB
subjects: HD61
full_text_status: restricted
abstract: Penelitian ini bertujuan untuk mengetahui dimensi kualitas produk yang terdiri dari
performance, feature, conformance, durability, reliability, aestetic dan perceived
quality berpengaruh terhadap keputusan pembelian. Metode sampel yang digunkaan
adalah Inon probability sampling dengan teknik accidental sampling dimana peneliti
memilih sampel secara subyektif. Alat analisis regresi linear berganda digunakan
untuk mengetahuipengaruh masing-masing variabel.
Hasil pengolahan data dari 100 konsumen keju Prochiz di Bandar Lampung diketahui
bahwa varaibel perceived quality memiliki pengaruh terbesar terhadap keputusan
pembelian keju Prochiz di Bandar Lampung yaitu 20,2%. Pengaruh terbesar kedua
adalah variabel performance sebesar 14,2%. Varibel lainnya memiliki pengaruh yang
relative kecil terhadap keputusan pembelian. (feature 6,2% , conformance 9,2%,
durability 7,0%, reliability 7,1%, aesthetic 4,1%. Saran yang diajukan pada penelitian
ini adalah : manajemen Prochiz perlu meningkatkan jangka tingkat keawetan sebagai
bahan tambahan makanan, hal ini perlu diperhatikan karena Prochiz memiliki jangka
waktu kaduluwarsa yang cukup lama jika belum dicampur atau digunakan sebagai
bahan tambahan untuk makanan atau kue. Tetapi jika Prochiz menjadi bahan baku
atau bahan tambahan menyebabkan makanan yang dihasilkan memiliki daya tahan
yang relatif tidak lama.
Kata kunci : performance, feature, conformance, durability, reliability, aesthetic,
perceived quality dan keputusan pembelian

EFFECT OF PRODUCT QUALITY DIMENSION ON DECISION OF
PURCHASE OF PROJECT CHEAP IN BANDAR LAMPUNG

This study aims to determine the dimensions of product quality consisting of
performance, feature, conformance, durability, reliability, aestetic and perceived quality
have an effect on purchasing decision. The sample method used is Inon probability
sampling with accidental sampling technique in which the researcher chooses the sample
subjectively. Multiple linear regression analysis tools are used to determine the effect of
each variable.
The results of data processing from 100 consumers of Prochiz cheese in Bandar Lampung
known that perceived quality varaibel has the greatest influence on purchasing decisions
Prochiz cheese in Bandar Lampung is 20.2%. The second biggest influence is the
performance variable of 14.2%. Other variables have a relatively small effect on
purchasing decisions. (features 6.2%, conformance 9.2%, durability 7.0%, reliability
7.1%, aesthetic 4.1%.) The suggestions proposed in this study are: Prochiz management
needs to increase the durability level as food additives , this is worth noting because
Prochiz has a long period of time that has not been mixed or used as an additional
ingredient for food or cake, but if Prochiz becomes a raw material or additional
ingredients, the resulting food has a relatively short durability.
Keywords: performance, feature, conformance, durability, reliability, aesthetic, perceived
quality and purchasing decisions
date: 2018-07-04
date_type: published
publisher: FAKULTAS EKONOMI DAN BISNIS
place_of_pub: UNIVERSITAS LAMPUNG
citation:   Tommy Ariansyah, 1341011075  (2018) PENGARUH DIMENSI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KEJU PROCHIZ DI BANDAR LAMPUNG.  FAKULTAS EKONOMI DAN BISNIS, UNIVERSITAS LAMPUNG.     
document_url: http://digilib.unila.ac.id/32235/1/ABSTRAK.pdf
document_url: http://digilib.unila.ac.id/32235/2/SKRIPSI%20FULL.pdf
document_url: http://digilib.unila.ac.id/32235/3/SKRIPSI%20TANPA%20BAB%20PEMBAHASAN.pdf