?url_ver=Z39.88-2004&rft_id=1341011047&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PRODUK+DAN+HARGA+TERHADAP%0D%0AKEPUTUSAN+PEMBELIAN+SEPEDA+MOTOR+YAMAHA+NMAX+PADA+%0D%0AKONSUMEN+YAMAHA+BATURAJA%0D%0A&rft.creator=MUHAMMAD+IRSYAD%2C+1341011047&rft.subject=HD28+Management.+Industrial+Management&rft.subject=HF+Commerce&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+variabel+manakah+yang+mempengaruhi+%0D%0Akeputusan+pembelian+sepeda+motor+Yamaha+Nmax.+Variabel+independen+yang%0D%0Aditeliti+yaitu+Kualitas+Produk+(X%0D%0A1%0D%0A)+dan+Harga+(X%0D%0A2%0D%0A)+dengan+variabel+dependen+yaitu%0D%0AKeputusan+Pembelian+(Y)+%0D%0A%0D%0APenelitian+ini+mengunakan+sampel+sebanyak+100+responden.+Sedangkan+%0D%0Apengambilan+sampel+menggunakan+teknik+purposive+sampling+yang+menggunakan%0D%0Ametode+non-probability+sampling.+Tipe+pemilihan+sampel+secara+tidak+acak+yang%0D%0Amenggunakan+pertimbangan+tertentu.+Uji+yang+digunakan+untuk+menguji%0D%0Ainstrument+penelitian+berupa+uji+validitas+dan+uji+reabilitas.+Uji+hpotesis%0D%0Amengunkan+uji+t+dan+uji+f.+%0D%0A%0D%0AHasil+penelitian+ini+menunjukan+bahwa+berdasarkan++hasil+analisis+regresi+%0D%0Aberganda+nampak+bahwa+Kualitas+Produk+(X1)+dan+Harga+(X2)++berpengaruh%0D%0Apositif+signifikan+terhadap+keputusan+pembelian+sepeda+motor+Yamaha+Nmax.%0D%0AVariabel+yang+dominan+mempengaruhi+keputusan+pembelian+adalah+variabel%0D%0Aharga.+%0D%0A+%0D%0AKata+Kunci+%3A+Kualitas+Produk%2C+Harga%2C+Keputusan+Pembelian+%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0A%0D%0AThis+study+aims+to+determine+which+variables+affect+the+purchase+decision+of+%0D%0AYamaha+motorcycle+Nmax.+The+independent+variables+studied+were+Product%0D%0AQuality+(X1)+and+Price+(X2)+with+dependent+variable+ie+Purchase+Decision+(Y).+%0D%0A%0D%0AThis+study+used+a+sample+of+100+respondents.+While+the+sampling+using+purposive+%0D%0Asampling+technique+using+non-probability+sampling+method.+The+type+of+sample%0D%0Aselection+is+not+random+using+certain+considerations.+The+test+used+to+test+the%0D%0Aresearch+instrument+in+the+form+of+validity+and+reliability+test.+Hypothesis+test+uses%0D%0At+test+and+f+test.%0D%0A+%0D%0AThe+results+of+this+study+showed+that+based+on+the+results+of+multiple+regression%0D%0Aanalysis+it+appears+that+Product+Quality+(X1)+and+Price+(X2)+have+a+significant%0D%0Apositive+effect+on+purchasing+decision+of+Yamaha+Nmax+motorcycle.+The+variable%0D%0Athat+influences+the+buying+decision+is+the+price+variable.+%0D%0A%0D%0AKeywords+%3A+Product+Quality%2C+Price%2C+Purchase+Decision&rft.publisher=Fakultas+Ekonomi+dan+Bisnis&rft.date=2018-07-04&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32310%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32310%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32310%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++MUHAMMAD+IRSYAD%2C+1341011047++(2018)+PENGARUH+KUALITAS+PRODUK+DAN+HARGA+TERHADAP+KEPUTUSAN+PEMBELIAN+SEPEDA+MOTOR+YAMAHA+NMAX+PADA+KONSUMEN+YAMAHA+BATURAJA.++Fakultas+Ekonomi+dan+Bisnis%2C+Universitas+Lampung.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F32310%2F