?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PERSEPSI+KONSUMEN+TENTANG+HARGA%2C+FASILITAS%2C+DAN+KUALITAS+PELAYANAN+TERHADAP+KEPUASAN+KONSUMEN+PADA+CAFE+JOJO+GISTING+&rft.creator=+EKA+INDAH+YULIANTI%2C+1413031018&rft.subject=L+Education+(General)+%3D+Pendidikan+&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+seberapa+besar+pengaruh+persepsi+konsumen+tentang+harga%2C+fasilitas%2C+dan+kualitas+pelayanan+terhadap+kepuasan+konsumen+pada+Cafe+Jojo+Gisting.+Metode+penelitian+yang+digunakan+dalam+penelitian+ini+adalah+dengan+pendekatan+ex+post+facto+dan+survey.+Teknik+pengambilan+sampel+menggunaka+metode+Random+Sampling+dengan+jumlah+sampel+sebanyak+60+orang.+Teknik+pengumpulan+data+menggunakan+kuesioner.+Hasil+analisis+menunjukan+bahwa+ada+pengaruh+kualitas+produk%2C+kualitas+pelayanan+dan+harga+terhadap+kepuasan+konsumen%0D%0A%0D%0A%0D%0AKata+Kunci%3A+Persepsi+Konsumen+Tentang+harga%2C+Fasilitas%2C+kualitas+Pelayanan%2C+Kepuasan+Konsumen%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThis+study+aims+to+determine+how+much+influence+of+variable+shopping+lifestyle%2C+fashion+trends%2C+discounts%2C+and+sales+promotion+of+impulsive+buying+products+at+Ladyfame+Shop+Bandar+Lampung+either+partially+or+simultaneously.+This+research+method+is+explanative+research+method+with+ex+post+facto+approach+and+survey.+The+population+in+this+study+were+124+consumer+and+the+sample+used+were+95+consumer+determined+by+non-probability+sampling+technique+with+data+collection+method+using+purposive+sampling.+The+collected+data+was+processed+by+linear+regression+analysis+and+multiple+regression+analysis.+The+result+of+analysis+shows+that+there+is+influence+of+shopping+lifestyle%2C+fashion+trend%2C+discount%2C+and+sales+promotion+to+impulsive+buying+product+at+Ladyfame+Shop+Bandar+Lampung.%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AKeyword%3A+shopping+lifestyle%2C+trend+mode%2C+discount%2C++sales+promotion%0D%0A%09%09++++impulsive+buying&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2018-06-28&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32437%2F15%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32437%2F17%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32437%2F16%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=+++EKA+INDAH+YULIANTI%2C+1413031018++(2018)+PENGARUH+PERSEPSI+KONSUMEN+TENTANG+HARGA%2C+FASILITAS%2C+DAN+KUALITAS+PELAYANAN+TERHADAP+KEPUASAN+KONSUMEN+PADA+CAFE+JOJO+GISTING.++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F32437%2F