TY  - GEN
CY  - FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN
ID  - eprints32437
UR  - http://digilib.unila.ac.id/32437/
A1  -  EKA INDAH YULIANTI, 1413031018
Y1  - 2018/06/28/
N2  - Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh persepsi konsumen tentang harga, fasilitas, dan kualitas pelayanan terhadap kepuasan konsumen pada Cafe Jojo Gisting. Metode penelitian yang digunakan dalam penelitian ini adalah dengan pendekatan ex post facto dan survey. Teknik pengambilan sampel menggunaka metode Random Sampling dengan jumlah sampel sebanyak 60 orang. Teknik pengumpulan data menggunakan kuesioner. Hasil analisis menunjukan bahwa ada pengaruh kualitas produk, kualitas pelayanan dan harga terhadap kepuasan konsumen


Kata Kunci: Persepsi Konsumen Tentang harga, Fasilitas, kualitas Pelayanan, Kepuasan Konsumen




ABSTRACT

This study aims to determine how much influence of variable shopping lifestyle, fashion trends, discounts, and sales promotion of impulsive buying products at Ladyfame Shop Bandar Lampung either partially or simultaneously. This research method is explanative research method with ex post facto approach and survey. The population in this study were 124 consumer and the sample used were 95 consumer determined by non-probability sampling technique with data collection method using purposive sampling. The collected data was processed by linear regression analysis and multiple regression analysis. The result of analysis shows that there is influence of shopping lifestyle, fashion trend, discount, and sales promotion to impulsive buying product at Ladyfame Shop Bandar Lampung.




Keyword: shopping lifestyle, trend mode, discount,  sales promotion
		    impulsive buying
PB  - UNIVERSITAS LAMPUNG
TI  - PENGARUH PERSEPSI KONSUMEN TENTANG HARGA, FASILITAS, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA CAFE JOJO GISTING 
AV  - restricted
ER  -