?url_ver=Z39.88-2004&rft_id=101605173&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Analisis+Segmentasi+Pelanggan+Handphone+Samsung+Android+Berbasis+Nilai+Manfaat+(Studi+Pada+Mahasiswa+Pengguna+Handphone)&rft.creator=SUNARTO%2C+1016051073&rft.subject=H+Social+Sciences+(General)&rft.subject=HN+Social+history+and+conditions.+Social+problems.+Social+reform&rft.description=ABSTRAK%0D%0A%0D%0A%0D%0ATujuan+dari+penelitian+ini+adalah+untuk+mengetahui+dan+menganalisis+segmentasi+pelanggan+handphone++Samsung+Android++berbasis+nilai+manfaat+pada+mahasiswa+S1+Fakultas+Ilmu+Sosial+dan+Politik+Universitas+Lampung.+kualitatif%2C+yaitu+data+yang+menunjukkan+kualitas+atau+mutu+dari+suatu+yang+ada%2C+berupa+keadaan%2C+proses%2C+kejadian%2Fperistiwa+dan+lain-lain+yang+dinyatakan+dalam+bentuk+perkataan.+Sedangkan+bentuk+operasional+data+penelitian+ini+ialah+melalui+pendekatan+kualitatif+deskriptif.++Metode+pengumpulan+data+menggunakan+kuisioneryang+didistribusikan+kepadan+100+responden%2C+observasi+di+lokasi+serta+teknik+wawancara.+Hasil+analisis+menunjukan+bahwa++mahasiswa+fakultas+Ilmu+Sosial+dan+Ilmu+politik+Universitas+Lampung+setuju+bahwa+Handphone+Samsung+Android+memiliki+manfaat+dalam+membantu+pembelajaran%2C+sebagai+sarana+hiburan%2C+mempermudah+berkomunikasi%2C+serta+sebagai+sarana+dalam+mencari+informasi.+%0D%0AKeyword%09%3A+Segmentasi+pelanggan%2C+Nilai+Manfaat%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThe+purpose+of+this+research+is+to+know+and+analyze+the+segmentation+of+Samsung's+Android-based+mobile+subscriber+on+the+value+of+the+benefit+of+undergraduate+students+of+Faculty+of+Social+and+Political+Sciences+of+Lampung+University.+qualitative%2C+ie+data+showing+the+quality+or+quality+of+an+existing%2C+in+the+form+of+circumstances%2C+processes%2C+events+%2F+events+and+others+expressed+in+the+form+of+words.+While+the+operational+form+of+this+research+data+is+through+qualitative+descriptive+approach.+Methods+of+data+collection+using+questionnaires+distributed+to+100+respondents%2C+on-site+observation+and+interview+techniques.+The+results+of+the+analysis+show+that+students+of+Faculty+of+Social+and+Political+Sciences+University+of+Lampung+agree+that+Samsung+Android+Mobile+has+benefits+in+helping+learning%2C+as+a+means+of+entertainment%2C+facilitate+communication%2C+as+well+as+a+means+of+finding+information.%0D%0A%0D%0AKeyword%3A+Customer+segmentation%2C+Benefit+Value%0D%0A%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2018-06-04&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32480%2F1%2FABSTRAK%2520%2528INDONESIA%2520%2526%2520INGGRIS%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32480%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32480%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++SUNARTO%2C+1016051073++(2018)+Analisis+Segmentasi+Pelanggan+Handphone+Samsung+Android+Berbasis+Nilai+Manfaat+(Studi+Pada+Mahasiswa+Pengguna+Handphone).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F32480%2F