?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=THE+IMPACT+OF+GREEN+BRAND+POSITIONING%2C+ATTITUDE%2C+AND+GREEN+KNOWLEDGE+TOWARD+GREEN+PRODUCT+PURCHASE+INTENTION(A+Survey+on+The+User+of+Eco-Friendly+Plastic+Bags+of+Green+Retail+Stores+in+Bandar+Lampung+City)&rft.creator=Robert+Ardeno%2C+1411011117&rft.subject=HB+Economic+Theory&rft.subject=HD28+Management.+Industrial+Management&rft.description=The+increasing+number+of+plastic+waste+hazard+already+reached+a+crucial+point+in+which+it+should+be+taken+a+serious+and+proper+response.+However%2C+companies+view+this+environment+issue+as+new+strategies+to+position+their+green+value+in+the+consumer%E2%80%99s+mind+and+to+gain+competitive+advantage.+Green+retail+stores+have+expressed+their+environmental+concern+by+utilizing+eco-friendly+plastic+bags+in+their+business+practice.+Thus%2C+the+plastic+bags+of+several+green+retail+stores+such+as+Indomaret%2C+Alfamart%2C+Chandra%2C+Robinson%2C+Giant%2C+and+Transmart+were+chosen+as+object+of+this+research.%0D%0AData+was+collected+through+questionnaire+which+distributed+to+385+respondents+by+using+purposive+sampling+method%2C+which+is+based+on+the+criteria+of+the+user+of+eco-friendly+plastic+bags+of+green+retail+stores+in+Bandar+Lampung+City+who+got+eco-friendly+plastic+bags+after+shopping+in+there+at+least+twice+a+week.+The+used+analysis+technique+is+multiple+linear+regression+analysis.%0D%0AThe+result+shows+that+the+green+brand+positioning+and+green+knowledge+are+accepted+while+attitude+is+denied%2C+the+three+independent+variables+(Green+brand+positioning%2C+attitude%2C+and+green+knowledge)+explain+69.20%25+of+variation+in+the+dependent+variable+(Green+product+purchase+intention)+while+the+rest+is+influenced+by+other+variables.%0D%0A%0D%0AKeyword%09%3A+Plastic+bag+hazard%2C+Green+retail+stores%2C+Green+brand+positioning%2CAttitude%2C+Green+Knowledge%2C+Green+Product+Purchase+Intention&rft.publisher=Universitas+Lampung&rft.date=2018-07-20&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32492%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32492%2F2%2FUNDERGRADUATE%2520THESIS%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F32492%2F3%2FUNDERGRADUATE%2520THESIS%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Robert+Ardeno%2C+1411011117++(2018)+THE+IMPACT+OF+GREEN+BRAND+POSITIONING%2C+ATTITUDE%2C+AND+GREEN+KNOWLEDGE+TOWARD+GREEN+PRODUCT+PURCHASE+INTENTION(A+Survey+on+The+User+of+Eco-Friendly+Plastic+Bags+of+Green+Retail+Stores+in+Bandar+Lampung+City).++Universitas+Lampung%2C+Fakultas+Ekonomi+dan+Bisnis.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F32492%2F